MEDICAL REHABILITATION AND WELLNESS IN ONE MEDICAL INSTITUTION -

COMPLEMENTARY OR CONTRADICTION

Mr.sc.med Dejan StanojevicDirector of Special hospital Merkur, Vrnjacka Banja

IV Balkan Spa Summit, 9th-12th October 2014, Tuheljske Toplice, Croatia

MERKUR THROUGHT HISTORY

In 1846 - The first analysis of Vrnjacka's mineral water

28th June 1946 was established Spa medical treatment resort Vrnjacka Banja

Classic hospital – the only service full board with medical treatment (hospital day)

Undifferentiated services in relation to the other spas

80% guests come through the fund (state)

MEDICAL REHABILITATION Mineral water

Topla voda Sneznik Jezero Slatina

Indication areas Diabetes Digestive system Osteoarticular system

Diagnostics

Changing old-fashioned image of the spa

Changing old-fashioned image of spas: newer, more attractive facilities and programs in accordance with modern trends in European spas

In past, guests went to the spa because of treatment - now a guest wants to improve their health, prevent the disease, and feel as on vacation.

Health tourism ranges from classical natural healing factor, to other components: wellness contents, healthy nutrition, sports, entertainment, ...

Managment vision Constant improvement of

products Investments for guest's

satisfaction Siynergy of medicine and

wellness Qualified, young and dynamic

team In step with global trends Interpersonal relations

From the hospital to the destination

Improving softwareContinuous education of personnel: specialization (internal medicine,

physiotherapy, gynecology...) subspecialization (endocrine,

gastroenterology, nutrition, cardiology)

other forms of education (conferences, seminars, courses, fairs,...)

mandatory courses of Russian and English for all employess

Improving softwareResults offinvestment in human resources: 40 specialists and subspecialists 100 health workers 150 employees in administrative,

technical and hospitality services. Professional associates -

professors of the Medical Faculty in Belgrade, Nis and Kragujevac.

Improving hardware

Investments: Reconstruction of Merkur new , Sveti

Djordje, Merkur old, Sumadija lux, Thermomineral buildina

Construction of economat building Setting the solar panels New mineral water wells –Topla voda

and Sneznik Quality standards (ISO and

HACCP) Information system (medical and

reservation software networking ...)

Improving hardware

Investment in equipment Contract with the state:

Institution No 1 for treatment of diabetes

Expanded indication - physical (neurological, orthopedic and rheumatic diseases)

Hiperbaric chamber Creating a medical package:

General medical board, Gastro package, Living with diabetes, Lady life, Linea Life, Move without pain, Fast diagnostic, VIP packages Care of the elderly

WELLNESS

Development turning point of Merkur

In 2005 opening Fons romanus – the first wellness center in Serbian spas

Promoting the concept and meaning of wellness.

600 m2 of relaxation and harmony of body and mind.

In 2007 construction of 2nd phase Today:

Offer customized for modern guest Natural healing factor, Authentic atmosphere, Professional medical staff, Complete service.

THE FIRST AQUA CENTER In 2006 opening Aqua center

Waterfall – the first in Serbian spas

Indoor swimming pool with thermomineral water area of 1000 m2

Whirlpool for 10 people Cannons for underwater massage Body jet, geysers, waterfalls,

massage showers ... Fitness center Merkur Gym

Peloid center Limus Romanus

In 2011 opening Peloid center Limus Romanus

Introductioning new services: curative mineral mud therapy in medical and cosmetic purposes

Wellness Award 2011 - Award for the innovation

Balneo center Fons Medicus In 2012 completely renovated

balneotherapy center Exclusive ambience for treatment

of urogenital tract with mineral water under the supervision of medical team enemas Vaginal spraying

Unique treatment in this part of Europe

OFFER FOR XXI CENTURY

Medical Aesthetic Center

2014. year opening Center for Medical Aesthetic

Synergy of medicine, wellness, accomodation, trainings and fun

Exclusive, unique in Serbia Programs:

weight balancing, body reshaping, anticellulite and relax programs.

To the end of the year: dental and esthetic surgery.

Characteristics of Medical Aesthetic Center

Personalization - each patient gets own therapy program, physical activity and menu.

Supervision of professional medical team

Geographical locality - use the benefits of Vrnjacka Banja and nutrition based on organic foods

Comparative advantages Medical Aesthetic Center

The patient defines goals, results ie. desired condition

The doctor makes a program based on the wishes and health status

Center guarantees the achievement of results

Staying patient is a combination of medicine, education, and entertainment

The patient feels a "royal", respected, cared, relaxed

Merkur today

Annually more than 20.000 guests, 210.00 overnight stays

New guests structure: high-payment guest younger population prevention, not only treatment

Season - 12 months Increasing:

commercial income number of foreign guests

Loyalty club Promotional strategy

Constant two-way communication with target audiences

Interactive www.vrnjcispa.rs Merkur's brend face an actor Dragan

Nikolic

LEADER IN SERBIAN SPAS

Merkur tommorow

Leader in fields of medicine and wellness

Regional and European Center for treatment of diabetes.

Leader in field of medical aesthetics

Reaching the highest international standards in prevention, treatment and rehabilitation.

Synonyim for verified and successful business.

THANK YOU FOR YOUR ATTENTION!

mr.sc.med Dejan StanojevicDirector of Special Hospital Merkur, Vrnjacka Banja