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IN PURSUITOFKNOWLEDGE
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MFA PORTFOLIO STEPHANIE YU
IN PURSUITOFKNOWLEDGE
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" I FIND THAT AGREAT PART OFINFORMATION I HAVE,
WAS ACQUIREDBY LOOKING UPSOMETHING ANDFINDING SOMETHINGELSE ON THE WAY."
ADAMS, FRANKLIN P.
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The middle character of my chinese name combinestwo symbols that mean knowledge and sun. I believethat design is the combination of these two formswhic h spr e a d pos i t ive powe r l ike sun l igh t th r oughvisua l in f o r ma t ion . To a c qu ir e a n un de r s ta nd ingf r om e a c h de s ign I c r e a te , I f oc us on the p r oc e ss .While I am designing, I rediscover the history ands to r y be h ind e a c h p r o je c t . To f o r m a un ique vo ic e ,I synthesize each thought, dot and b it and transformthem by integrating type, images and graphics. Thisportfolio is the selected work of my pursuits andeach pursuit shows the findings that I have acquired.
IN PURSUITOFKNOWLEDGE
OPY RIGHT 2012 ALL RIGHTS RESERVED. NO PART OF THIS
UBLICATION MAY BE REPRODUCED, STORED IN A RETRIEVEL
YSTEM OR TRANSMITTED IN A NY FORM OR BY ANY MEANS
ITHOUT THE WRITTEN PERMISSION OF STEPHANIE YU.
r tfo lio
PURSUIT OF KNOWLEDGE
tru cto r
ARY SCOTT
mera
KON D90
o ne
0 452 7027
p eface
HITNEY HTF, MELBOURNE, SENTINEL
p er
NCH 100 LB. TEXT
s ign er
EPHANIE YU
h ool
CADEMY OF ART UNIVERSITY
NEW MONTGOMERY ST.
AN FRANCISCO
n din g
AURUS BOOKBINDERY
ma il
o togr aphy
EPHANIE YU
f twa re
LUSTRATOR, INDESIGN, PHOTOSHOP
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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02
06
08
01
05
07
THE PURSUIT OF COMFORT
PAGE 8 33
THE PURSUIT OF HOPE
PAGE 34 63
03THE PURSUIT OF SUNSHINEPAGE 64 77
THE PURSUIT OF INDEPENDENCE
PAGE 86 97
THE PURSUIT OF VITALITY
PAGE 98 10 5
THE PURSUIT OF THE COMMON GOOD
PAGE 106 12 1
THE PURSUIT OF EXOTIC
PAGE 12 2 13 5
04THE PURSUIT OF PASSIONPAGE 78 85
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
TABLE OFCONTENTS
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct
Tit le
HOME AWAY FROM HOME
Class
NATURE OF IDENTITY
Ty p eface
ARCHER, MELBOURNE
Sem est er
2012 SPRING
Ins tru ctor
HUNTER WIMMER
Categ o ry
BRANDING
01
THE PURSUITOF COMFORT
0 8 0 9PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 1 0 1 1PAGE
HE PURSUIT THE OUTCOME
ude n ts we r e a ske d to se le c t a de a d ,y ing o r de f unc t b r a nd a nd r e br a nde se le c te d b r a nd to de ve lop i t s ne wentity, visual standards and brand
xtensions. Branding is about theocess of understanding what definese brand, the identity and the essence the business.
THE ACQUISITION
I de c ide d to b r ing ba c k the na meHOJObe c a use I th ink tha t i t i s ana me tha t c a n c r e a te a t te n t ion a ndsounds f r ie nd l ie r. I c a me up w i ththe ide a o f home a wa y f r om hometo promote Howard Johnsons idealsof comfort and convenience for all.My ide a i s to c r e a te a n a tmosphe r eof wa r mth a nd a se nse o f be long ing .Ente r ing a Howa r d Johnson e s ta b-l i shme nt i s l ike c oming home , a p la c ewhe r e pe op le f e e l we lc ome a ndrelaxed. Howard Johnson is not justa p la c e to e a t a nd s le e p , bu t a r e la te dc ommuni ty o f p la c e s , pe op le a ndse r v ic e s tha t p r ov ide a n a tmosphe r eof caring, trust and warmth.
HOJO will be focusing on travel; thetime while you are traveling away fromhome. Whether you are on businesstrip or personal travel, Hojo is alwaysa p la c e whe r e you c a n c oun t on asmile and a quality experience. Thenew identity is inspired by the idea ofhome and a smiling face, and I wantit to evoke a sense of friendliness andwell being. The colorful design androunded typefaces are what give thebrand a sense of fun and warmth. Thelanguage tone that carries throughthis book is also friendly and similarto a southern hospitality greeting.
REBRANDING HOWARDOHNSON AS HOME AWAY
FROM HOME
HOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 1 2 1 3PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 1 4 1 5PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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+
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 1 6 1 7PAGE
The newly designed logo is inspired
by home and a smiling face, and I want
to create a new logo that evoke a sense
of friendliness and well being. The
House of Smiles is a happy, loving and
warmhearted sign which everyone
wants to experience.
HOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 2 0 2 1PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 2 2 2 3PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 24 2 5PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 2 6 2 7PAGEHOME AWAY FROM HOMETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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THE PURSUITOF HOPE
Title
ALMOST THERE
Class
INTEGRATED
COMMUNICATION
Ty p eface
HELVETICA NEUE LTD.
Sem est er
2011 FALL Ins tru ctor
CHRISTOPHER MORLAN
Categ o ry
PRINT, WEB, IDENTITY
02
01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct 3 4 3 5PAGE
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3 6 3 7PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct
PROMOTING A FILMFESTIVAL FOR GUSVAN SANT
HE PURSUIT THE OUTCOME
udents were asked to pick a filmr e c to r a nd a se r ie s o f f i lms , the ncreate a promotional piece based
n the selected films that will consist a set of materials which must func-on toge the r a s a whole . For th isoject, I picked Gus Van Sant as myle c te d d i r e c to r.
THE ACQUISITION
Gus Van Sants f ilms are often focusedon young pe op le s l i f e jour ne ys . Mostof h is f i lms de a l w i th the t r oub le dr e s t le ss you th who f a c e de spa i r ingm o m e n t s i n t h e i r l i v e s . A n d o n l ythose young pe op le who a r e a b le tole a r n f r om ba d e xpe r ie nc e s w i l l bea b l e t o t a k e c o n t r o l o f t h e i r l i v e s .I c r e a te d a f e s t iva l c a l le d AlmostThe r e . The me ssa ge be h ind th is f e s -tival is to inspire young people to findthe op t imis t ic s ide in the hope le ssmome nts o f the i r l ive s . I hope to e n-c our a ge some of the pe op le who c ometo th is f e s t iva l to f ind insp i r a t ion inGus Van Sants f ilms. Perhaps they cansee how they have moved or will movef r om de spa i r towa r ds hope dur ing thetough situations they faced or will facein the i r own l ive s . My v isua l de s ignc onc e p t ke ywor ds a r e jour ne y a ndstreet. The chosen photography themea r e p la c e s tha t mos t bor e d youngpe ople ha ng a r ound . I use b la c k a ndwhite photos to evoke despair.
I designed a series of items includinga poster, festival catalog, advertisements,DVD pa c ka g ing , t ic ke ts a nd pa sse s ,website, schedule, and film soundtrack.A lso , the th r e e p r oduc ts f unc t ion a sf e s t iva l souve n ior s tha t a r e r e le va n te x te ns ions ba se d on my f e s t iva lc onc e p t . The se i te ms a r e r oa d t r ipsur v iva l k i t s , no te books , a nd a Cur eFor the Hope le ss k i t s . The Cur e Forthe Hope le ss k i t s a r e a c o l le c t ion o finspiring quotes that will help youngpe ople ge t th r ough ba d mome nts .The roadtrip survival kit consisits ofi te ms to ge t ove r the ba d mome nts .The no te books a r e a me dium to wr i tedown ba d e xpe r ie nc e s a nd le a r n f r omthem and hopefully remember how theyoung people overcame their problem.
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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5 0 5 1PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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5 2 5 3PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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5 4 5 5PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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5 6 5 7PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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5 8 5 9PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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6 0 6 1PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E ALMOST THERETitle
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6 2 6 3PAGE01 02 0 3 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct ALMOST THERETitleO RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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Title
UGG SHOES PACKAGE
Class
PACKAGE DESIGN 2
Ty p eface
GOTHAM, QUICKSAND
Sem est er
2011 FALL
Ins tru cto r
PAUL KAGIWADA
Categ o ry
PACKAGING
03
THE PURSUITOF SUNSHINE
6 4 6 5PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E UGG SHOES PACKAGETitle
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6 6 6 7PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct
PACKAGING UGGSHOES WITHSUSTAINABLE MATERIALS
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
HE PURSUIT THE OUTCOME
ck an existing shoe brand and createomotional packaging for a new line sustainable footwear. The purposethis project is to employed sustainable
ackaging practices and create structurallutions to both protect and displaye shoes.
THE ACQUISITION
UGG has its roots in surfing. The shoeswere first made to keep surfers warmand comfortable. The Australian founder,Brian Smith, loves the casual lifestylein Southern California and decided toexpand the business there. My conceptis inspired by the story behind the UG Gbr a nd . I wa n t to c r e a te sus ta ina b leshoe packaging based on the concept ofbeachiness, while keeping the essenceof the fashionable attributes of the brand.My target audience is young women 20to 35 years old, who prefer a luxuriouslifestyle. They love to dress in a casualyet contemporary style.
UGG is well known not only as a luxuryfootwear maker but also as an iconf or the c a sua l a nd a c t ive l i f e s ty le .Thr e e ke ywor ds f o r my c onc e p t a r ewarmth, cozy and stylish. I want toc r e a te a sus ta ina b le pa c ka g ing no tonly for storage of the product butpackages that motivate customers touse the boxes for other purposes. Theshoe box is made of cardboard c overedwith textile . The earthy tones of thematerials match to the shoes and evokethe se nse o f the be a c h .
UGG SHOES PACKAGETitle
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68 6 9PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E UGG SHOES PACKAGETitle
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7 0 7 1PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E UGG SHOES PACKAGETitle
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7 2 7 3PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E UGG SHOES PACKAGETitle
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74 7 5PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E UGG SHOES PACKAGETitle
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7 6 7 7PAGE0 1 0 2 03 0 4 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E UGG SHOES PACKAGETitle
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Title
SPANISH MUSIC POSTER
Class
TYPE EXPERIMENT
Ty p eface
ADOBE CASLON PRO
Sem est er
2010 SPRING
Ins tru cto r
STAN ZIENKA
Categ o ry
04
THE PURSUITOF PASSION
7 8 7 9PAGE0 1 0 2 0 3 04 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E SPANISH MUSIC POSTERTitle
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8 0 8 1PAGE0 1 0 2 0 3 04 0 5 0 6 0 7 0 8 0 9 Pr oje ct
CELEBRATING A SPANISHMUSIC WITH A POSTER
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E SPANISH MUSIC POSTERTitle
HE PURSUIT THE OUTCOME
e were asked to choose a song
nd c r e a te a n e xpe r ime nta l typo-
aphical poster. Develop a rationale
r interpreting a piece of music
r ough typogr a phy, ima ge r y a nd
yout without any photo editing.
THE ACQUISITION
I c hose la t in song Ba i la me sung by
Gypsy Kings. This is a spanish song
that reminds me of the time when I was
in Spa in a nd the pa ss iona te spa n ish
people. When I listen to this song, I think
about going to see a flamenco dance
pe r f o r ma nc e . I wa n te d to e xpr e ss the
idea of this lively atmosphere as well as
the passion and confidence of flamenco
da nc e r s . The de s ign a ppr oa c h i s to
bring in various materials and use
projector to create more dimensional
design solutions.
To experiment typography and images,
I found images and designed various
typographic compositions printed on
acetate sheets as the components to
explore through projector. I manually
tw is te d a nd tu r ne d ma te r ia ls a nd
photographed them in different angles
to create unique compositions. I think
the c on t r a s t ing c o lo r c ombina t ions ,
black and red, strongly evoke the sense
of the passion as well as the dance
that is f lamenco.
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8 2 8 3PAGE0 1 0 2 0 3 04 0 5 0 6 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E SPANISH MUSIC POSTERTitle
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THE PURSUITOF INDEPENDENCE
Title
BOOMERANG CHILDREN
Class
VISUAL COMMUNICATION
Ty p eface
HELVETICA NEUE LTD.
Sem est er
2010 SPRING
Ins tru cto r
PHIL HAMLETT,
JEREMY SCOUT
Categ o ry
05
8 6 8 7PAGE0 1 0 2 0 3 0 4 05 06 0 7 0 8 0 9 Pr oje ct O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E BOOMERANG CHILDRENTitle
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HOWING THE HUMAN IMPACTOF BOOMERANG CHILDREN
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E BOOMERANG CHILDRENTitle
HE PURSUIT THE OUTCOME
horoughly research a topic for an entire
mester and produce a book. The goal
to synthesize the observations and
search findings and transform these
eas into a strong message.
THE ACQUISITION
The number of adult children moving
back home is increasing and becoming
a c ommon t r e nd nowa da ys . Th is i s
c a l le d the boome r a ng phe nome non .
Boomerang children are young adults
who graduated from college or graduate
school and returned to live with their
pa r e n ts . I e xp lo r e d th is soc ia l i s sue ,
a nd in th is p r o je c t I d isc usse d i t s
impact on both the family and society
by ga the r ing op in ions f r om d i f f e r e n t
pe op le . I le a r ne d tha t , a s a g r a ph ic
designer, it is important to synthesize
information and communicate visually
wi th the suppor t ing me ssa ge . The
in f or ma t ion c a n be f ound f r om ma ny
kinds of medias such as books, online
research, interviews and questionnaires.
The result of this book is the conse-
que nc e o f ins igh ts f r om pe op le who
Ive talked to. I held a conversation
party and invited ten people to discuss
this boomerang phenomenon. To invite
pe op le to jo in my pa r ty, I de s igne d
invitations, questionnaires and little
pamphlets to promote this topic. The
main goal of this discussion was to
ga the r a nd d is t i l l the in f o r ma t ion
regarding the impact on the family
a nd soc ie ty o f boome r a ng c h i ld r e n .
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17C H ILD R EN
The bo omeran g chi ldren pheno menonrelates directly to the bad economyIt isthe s ingle bigges t reason the majority of young adult children move back home. Itis all about money, they are not able tobecome financially independent on theirown. This could be caused by s everalfactors such as expens ive hous ing,
jobl essnes s, lowe r-paid or de ad end jobsand so on.
Returning home might or might not bea good choice to save money. If theyoung adult children have left home for
I AM PRETTY CONFIDENT
THAT THE BAD ECONOMY
IS AMONG THE REASONS
THAT CHILDREN NEED TO
RETURN HOME AFTER THEY
GRADUATE FROM COLLEGE.
KIM BURKE
colleges and move back to s tay at home,it would save money from parents pocketsbecause they dont have to spend extraexpenses on hous ing to support theirchildren living outs ide the family. Byliving under the same roof, the family alsoshares the household arrangements andthis becomes more economical. Moreover,young adult children save more money ontheir own if they get a job b ut live at homewith their family.
34 35B O O MER A N G C H ILD R EN
IF YOU WANT CHILDREN TO KEEP THEIR FEET ON THE GROUND, PUT SOME RESPONSIBILITY ONTHEIRSHOULDERS.
ABIGAIL VAN BUREN
40 4B O O MER A N G C H ILD R EN
Some people move back, not because of financial is sues , but they need to take careof their elderly family members at home.In mos t As ian countries , children normallyreturn home after graduating from collegeand s tay with their parents until they getmarried. Moreover, young male adults arewilling to live with their p arents even if theyget married. This is part of the reasons ontraditional values in As ian countries . The
THE MAJOR REASONS FOR ME TO MOVE BACK HOME WERE LACK OF
FINANCIAL ABILITY, AS WELL AS A DESIRE TO TAKE CARE OF MY
FAMILY.
LIN, HSINJU
multigeneration living pattern is popular,where the younger generation takes care of the elder one. They think that living under thsame roof, it is eas ier to take care of eachother as well as to improve family closeness .In the Western countries , it is not as commoas in As ia. However, parents are s till happyto live with adult children if it is economicallyaffordable.
25C H ILD R EN
01 BOOMERANG CHILDREN
ITS NOT ABOUT WHAT YOU KNOW, ITS ABOUT WHO YOU KNOW.
Building up networks through out theiracademic years is important for s tudents ,especially for graduate s tudents . Thisnetworking not only refers to finding part-time
jobs in o rder to gai n some exper ience, butalso working hard at school. After graduation,the cruel thing is that s tudents have to facethe reality. Nothing good ever comes out of doing what is easy. That means s tudents haveto work hard and to get out of their com-fort zone. Moreover, getting an internship isalso helpful for getting in touch with peopleouts ide the schools or who are alreadyworking in the indus try.
CJ. THOMS
36 37B O O MER A N G C H ILD R EN
0 1 B O O MER A N G C H ILD R EN
MY FAMILY IS TRYING
TO RAISE ME NOT TO BE
A BOOMERANG CHILD.
Some of the boomerang problem is due toyoung adults not wanting to be adults . Theywant to try more lifes tyles and keep all of their options open. For example, they wantto travel and to take some life choice risks .
They woul d rather ha ve freedo m over havi nga secure place in mains tream society. Theymostly view settled down adulthood asboring and predictable.
M A D E L I N E
Moreover, they also dont want to beres trained by a s ingle job. They dont planto work at one place for too long. They think that working at one place their whole life isnot what they are looking for. They do wantto do work that means something. They wantsomething that expresses who they are. Theymostly care about their immediate careersand ins tant gratification
44 4B O O MER A N G C H ILD R EN
0 1 B O O MER A N G C H ILD R E
Ones personal space is invaded whenyoung adult children move back home aftergraduation. As they are already adults , theywant to have respect and privacy. This ishard to balance after living for a couple of years on their own outs ide the family, duringcollege life. For adult children themselves ,they also need to respect the rules such ascurfues set up by the family. On the otherhand, the parents always play an impor-tant
I WOULD FEEL BAD
FOR MAKING MYSELF
A BURDEN ON MY
PARENTS.
NATHAN KIP P
role in taking care of the family childrenmembers no matter how old they are. Theparents could have kept their schedule quitefree and flexible if their chil-dren were notback at home. However, it i ncreases therespons ibility on the parents if adult childrens tay at home, not because that is their duty,but they automatically do it for their children
01 BOOMERANG CHILDREN
BOUT HOW AN HIT, ITS HARD YOU AND KEEP
some degreestudents orng out becausetheir parentsng at hometually afraid of wn. It would beack if they have
FRANK HERNANDEZ
legitimate reasons. Since they are no longerconsidered mommy or daddys baby children,they should find a way to live on their own,independently. Life is not about how hard youcan hit, its about how hard you can get hit andstill keep on moving. No matter whether youstay at home or not, you need to stay alive andwork for it.
01 BOOMERANG CHILDREN
NO MATTER HOW OLDYOUR PARENTS GET,MOST OF THEM DO NOT STOP PARENTING YOU.
One thing that I respect the mos t aboutmy father is his dedication to the family. Healways said I am never going to s top movingeven though I have plenty of money. If hewants to retire, he could have done it early.However, he said, I am not finish yet. I s tillhave to make sure that I have enough moneyfor my children and my childrens children.
MICHAEL FANG
0 1 B O O MER A N G C H ILD R E
I am Stephanie (ChihTing) Yu, an international s tudent from Taiwan, and curr ently purs uing an MFA in graphic d esign atthe Academy of Art Univers ity. I previous ly attended a des ignprogram before beginning to learn formal des ign principles inthe USA. I have grown up in an Asian environment for morethan twenty years , and I think that s tudying here is a goodoportunity to sharpen my creative thinking as well as to look at things at diffreent angles .
My pass ion for becoming a des igner is not only to make thingsthat are visually appealing but also communicate with peopleouts ide des ign world. I also want to involve in the society andsolve the problems through my eyes as a graphic des igner.
WHOAM I?
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22 23BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
$ 20,000
TUITION GROWTH OVER THE PAST
THIRTY YEARS IN PUBLIC AND
PRIVATE SCHOOL
19 80 1990 2000 2010
S o u rc e : P o l l re s u l t s re l e a s e d b y C o l l e g e G ra d . c o m.
$ 30.000
$ 25.000
$ 5.000
$ 10.000
$ 15.000
$ 20.000
GRADUATE SENIORS OWE $20.000 IN STUDENTLOAN DEBT ON AVERAGE
52 B O O ME R A N G C H I L D R E N
SRF
AT
Crshhem
IS
SO
46 47BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
JOBLESSNESS AND
OUTSOURCING
The bad econ omy has created a large group o f boom-eran g ch i l d ren w h o can n o t f i n d a j o b a f t e r co l l eg e o r w h oare unable to sustain the lifestyle they were accu-stomedto growing up in. According to the Bureau of Labor Sta-tistics, the jobless rate for 25 to 34 year olds had risen to9 .4 % i n 2 0 0 8 f ro m 1 4 % i n March 2 0 0 9 .
Additionall y, more and more f actories and co mpaniesoutsource jobs to countries which have cheaper labor.
The National Asso ciation of Col lege and Employ ers saidt h a t g rad u a t i n g c l as s o f 2 0 0 9 rece i v ed 2 2 % few er j o b o f -fers than the previous year. The U.S. Department of Laborreports that the unemployment rate for bachelors degreeholders under age 27 is the worst since 1983. This phe-nomenon affects the job market. Consequently, it is mored i f f i cu l t fo r recen t g rad u a t ed s t u d en t s t o f i n d j o b s .
JOBLESS RATE FOR 2 5 TO 3 4
YEARS OLD YOUNG ADULT
FROM 2008 TO 2009
Source: Poll results released by CollegeGrad.com.
2008 2009
9.4% 14%
54 B O O ME R A N G C H I L D R E N
MOST STUDENTS PL
THEY ARE TAUGHT
SCHOOL BUT LACK
TO LEARN. THEY DO
EXACTLY WHAT THE
BEFORE OR AFTER
Design typographical t-shirts withinspirational quotes to motivate sto plan ahead before graduation.professionally supported, one-to-relationships with mentors.
IS S U E
SOLUTION
50 51BOOMERANG CHILDREN
0 1 B O O ME R A N G C H I L D R E N
BOOMERA GCHILDREN
RECENT GRADS HAVE LESS
WORKING EXPERIENCE AND
NETWORKING
Create an organization that would helpboomerang children reach their potentialthrough professionally supported, one-to-one relationships with mentors.
IS S U E
SOLUTION
58 B O O ME R A N G C H I L D R E N
BOOMERA GCHILDREN
THE MAJOR REASON
BOOMERANG CHILD
MOVE BACK HOME I
OF FINANCIAL FACT
Design a set of brochures to providtips on how to save money includineasily understandable investment ition to help them step by step to umoney management.
IS S U E
SOLUTION
04 B O O ME R A N G C H I L D R E N 05
01 BOOMERANG CHILDREN
HERE AR E THE STATISTI CS
OF COLLEGE GRADUATES
LIVING AT HOME. THE RATE
IS INCREASING BETWEEN
20062 009.
COLLEGE GRADUATES ARE
INCREASINGLY MOVING BACK
TO LIVE WITH THEIR PARENTS
AFTER GRA DUATION.
25
50
75
2 00 6 2 00 7 2 00 8 2 00 9
100
Source: Poll results released by C o l l e g e G ra d . c o m.
73 %
77 %
80 %
67 %
65%
65% OF COLLEGE GRADUATE STUDENTS MOVE BACK HOME
AFTER GRADUATION.
13
0 1 B O O ME R A N G C H I L D R E N
The number of adult children mov ing back home is increasingand becoming a common occurence nowadays. This is calledThe Boomerang Children Phenomenon. I want to explorethe reasons behind this trend, and discuss its impact on boththe family and society.
Parents expect that their children will become indepen-dentand self-sufficient after graduating from college or graduateschool. However, the reality turns out to be an unexpectedsituation. More and more recent gra-duates are asking theirparents for permission to move back home. Some believethat the boomerang children phenomenon is due to harsheconomic times, while others place the blame on upbringingand background. The number of children moving back homeis increasing and becoming a common trend. How does thisshift affect both family and society?
INTRO
30 31B O O ME R A N G C H I L D R E N
0 1 B O O ME R A N G C H I L D R E N
SAVEMONEY
PERMISSIVEPARENTING
TAKECAREOF THE
FAMILY
GRADUATING FROM
COLLEGE
PARENTS LOSE FREEDOM AND
DELAY THEIR RETIREMENT After parent s spend thousa nds of dollars raising the irch i l d ren , t h ey ex p ec t t h a t t h e i r ch i l d ren w i l l b eco me f i -nancially independent as well as have the ability to work or to find a job. In that way, parents can finally take a
rest and enjoy their time after retirement. Living togetherw i t h ch i l d ren may o f fe r fami l y c l o s en es s , b u t i n s o mecases the parents have to cut back on pleasures suchas d i n i n g o u t an d v aca t i o n s , o r ev en co n t i n u e o r re t u rnto work to support the family. The parents have to spend
ex t ra ex p en s es i n s u p p o r t i n g t h e i r ch i l d ren f i n an c i a l l y. As a result, pa rents have to work longe r in order t o makes u re t h a t t h ey h av e en o u g h mo n ey fo r t h e i r ch i l d ren , an da l s o fo r t h ems el v es , t o s p en d a f t e r re t i remen t .
SOME REASONS ABOUT RECENT
GRADS MOVE BACK HOME.
70%OF YOUNDADULTS RETURN HOME
DUETO THEBADECONOMYAND THE
DIFFICULTYOF FINDING A JOB.
70%
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Title
SOURCE RESTAURANT
WEBSITE REDESIGN
Class
WEB TOOLS: HTML
Ty p eface
CLARENDON, GOTHAM
Sem est er
2012 SPRING
Ins tru cto r
ANDREA PIMENTEL
Categ o ry
WEB
THE PURSUITOF VITALITY
06
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REDESIGNING SOURCESVEGETARIAN RESTAURANTWEBSITE
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HE PURSUIT THE OUTCOME
e were asked to pick a restaurant and
eate an HTML website. The webpage
ust show the ability to apply HTML,
SS and demonstrate an understanding
visual communication and typography
i th we b te c hno logy. I de s igne d a
ebsite for the vegetarian restaurant
alled Source, located in the SOMA
strict in San Francisco.
THE ACQUISITION
Source is a vegetarian restaurant
that believes in keeping the earths
ecosystem in balance. The restaurant
selects high quality organic food and
cooks its dishes in an innovation way.
W he n th ink ing a bou t ve ge ta r ia n f ood ,
words such as freshness and healthy
come to mind. I developed an earthy
and homemade feel to convey freshness.
My f oc us a ud ie nc e i s 25 to 45 ye a r
old consumers who live an active lifesty
leand care about what they eat. The
c ur r e n t we bs i te la c ks a ny o r ga n ic
feeling. To revamp it, I applied earthy
color combinations and textured
ba c kgr ounds to show my c onc e p t .
The new site consists of six pages. The
site contents include a homepage, menu,
photo, contact information, online order
page and a collection of press releases.
I applied typographic treatments and
a grid system that I learned in print
de s ign . I le a r ne d tha t a good type
hierarchy makes the user experience
fluid and intuitive. The position of
navigation is also important for users
to easily browse the website.
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REDESIGNING THEMASS MARKET LINEOF MAHATMA RICE
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E MAHATMA RICE MASS MARKETTitle
HE PURSUIT THE OUTCOME
ude n ts we r e g ive n a n e x is t ing
oduc t f ound in mos t supe r ma r ke ts .
he pur pose o f th is p r o je c t i s to
design its packaging and to explore
s t r ong she l f p r e se nc e a s we l l a s
omote the message of quality. We
so needed to develop line extensions.
wa s ta ske d w i th r e de s ign ing the
merican rice brand, Mahatma, owned
y Riv ia na Foods , I nc . Ma ha tma is
mericas first major rice brand.
THE ACQUISITION
The or ig ina l pa c ka g ing o f Ma ha tma
wa s a p la s t ic ba g . I r e de s igne d the
pa c ka g ingus ing a box tha t ma ke s
the product recognizable on the shelf ,
ma ke s i t e a sy to s to r e a nd ke e ps
the rice fresh. The keywords for the
concept are family, homemade, and
Ame r ic a n . I f oc use d my ta r ge t
a ud ie nc e on shoppe r s who e a t r ic e
more than three days a week. The
ke y c ons ide r a t ion f o r r e br a nd ing the
mass-market line is to increase the
pr oduc ts v is ib i l i ty ove r the o the r
rice brands on the shelf . I explored
type h ie r a r c hy a nd ide n t i f ie d wha t
is the most important information
for consumers to distinguish in
the pa c ka g ing .
To make the newly designed packaging
distinguishable in the supermarket
environment, I redesigned the logo by
typesetting it with Clarendon Condensed
Bold to keep an American feel. I created
line extensions for white rice, brown
rice, wild rice and red rice mix by using
different colors to separate each line.
The frontside graphics are inspired by a
rice paddy field with a die-cut technique
to show the rice. On the back are step-
by-step cooking instructions using hand-
drawn icons.
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Title
MAHATMA RICE
BOUTIQUE LINE
Class
PACKAGING DESIGN 2
Ty p eface
GOTHAM, ADOBE CASLON
Sem est er
2011 FALL
Ins tru cto r
PAUL KAGIWADA
Categ o ry
PACKAGING
08
THE PURSUITOF THE EXOTIC
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CREATING A BOUTIQUE LINEFOR MAHATMA RICE
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E MAHATMA RICE BOUTIQUE LINETitle
HE PURSUIT THE OUTCOME
udents were tasked with the creating
ackaging of a new boutique line with
x te ns ions f o r a la r ge f ood b r a nd .
created a boutique line for the American
ce brand Mahatma, which currently
as only mass-marketed products.
THE ACQUISITION
The Mahatma rice boutique line
explored the idea of food culture
a nd f la vor e x te ns ions ba se d on
the c u is ine o f d i f f e r e n t c oun tr ie s .
I developed four lines: Japanese
sushi mix, Spanish paella, I talian
risotto and Indian basmatic. The
keywords for the concept were
gourmet, exotic and modern. The
bout ique pa c ka ge de s ign wa s
insp i r e d by the long i tude a nd
latitude of each of the four countries.
I experimented with type choices
a nd h ie r a r c hy to f ind the a e s the t ic
that best communicated the charac-
teristics of each line. The packaging
containers are glass jars that can be
reused to store any dry goods.
The la be ls a t bo th the f r on t a nd
back sides convey the information
mainly through typography. I created
four patterns with distinct color
c ombina t ions to r e pr e se n t e a c h
c ountr y. The Ma ha tma logo i s
redesigned to make it more refined
to the boutique market.
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Y BELOVED FAMILY
ha nk you to my da d , mom, g r a ndmom, b r o the r a nd
wo little sisters. I really appreciate all the support
nd unde r s ta nd ing you ha ve g ive n me dur ing th is
ocess of pursuing what I love these past four years.
ithout your love and encouragment, I wouldn t have
e courage to chase my dream of becoming a graphic
esigner. This portfolio is dedicated to all of you, and
hope I ha ve ma de you p r oud .
Y INSTRUCTORS
ary Scott, Phil Hamlett, Hunter Wimmer, Michele
omse n , Je r e my Stou t , Chr is tophe r Mor la n , Sta n
ie nka , Pa u l Ka g iwa da , Andr e a Pime nta l , Emma
on , Mic he a l K i lgor e , a nd Je nn i f e r Ste r l ing . I de e p ly
ppreciate everything I have learned from all of
ou in th is p r ogr a m. Tha nks f o r a l l the g u ida nc e
nd ind iv idua l a dv ic e .
Y CLASSMATES AND FRIENDS
o a l l o f you who a c c ompa nie d me th r ough
is jour ne y.
IN MY GREATESTAPPRECIATION OF
O RT F O LI O O F S T E P HA N I E Y U I N P UR S U I T OF K N O WL E D G E
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