Barriers to
greater
mobile
advertising
adoptionRob Weatherhead
Head of Digital Operations
@robweatherhead
What’s all the fuss about?
PayPal expects to see $7 billion in mobile payments
in 2012
More than 55m iPads sold worldwide, and around
5m in the UK
5.9 billion mobile subscribers
(87% of the world population)
1.2 billion mobile Web
users worldwide
Mobile devices account for 8.49% of global
Website hits.
Mobile broadband
outnumbers fixed
broadband 2:1
M-commerce is
predicted to
reach US$119
billion in 2015
Lack of Innovation
[The new thing] is like [the old thing] only
[smaller | bigger]
[Mobile ads] are like [online ads] only [smaller]
Rob Weatherhead
Head of Digital Operations
@robweatherhead
Thank You
Resourceshttp://www.guardian.co.uk/technology/2012/jun/12/mobile-advertising-smartphones?CMP=twt_fd
http://www.jamaicaobserver.com/business/Why-are-businesses-ignoring-the-mobile-opportunity-_11949851
http://www.theatlantic.com/business/archive/2012/06/why-mobile-will-dominate-the-future-of-media-and-
advertising/258069/
http://www.theatlantic.com/business/archive/2012/05/this-graph-is-disastrous-for-print-and-great-for-
facebook-or-the-opposite/257857/
http://www.mobilephoneemulator.com/