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STUDENTS PERCEPTION ABOUT CORPORATESTUDENTS PERCEPTION ABOUT CORPORATE
CERTIFIED PROGRAMSCERTIFIED PROGRAMS
By
Dhivya G
Jasmine V.B
Mohan Kumar G.V
Preetha R
Sorna Devi G
Vennila R
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Problem DefinitionProblem Definition
y To assess the students perception on
corporate certified program in MBA
department of Sona college of Technology
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Scope of the studyScope of the study
y In the study an effort has been undertaken forUnderstanding the requirement of the students towardsthe corporate certified courses offered by Sona School ofManagement.
y Based on these data certain findings have been made andthe requirements of the students have been identified andthereby plan for future courses to offer.
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Objective of the studyObjective of the study
y To understand the students perception on
corporate certified program.
y Determine how well these corporate certified
programs satisfy the students.y To identify the major factor responsible for
selecting the courses.
y To provide recommendations if any.
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Limitations of the studyLimitations of the study
y If only primary data is collected, authenticationand accuracy of the research is not sure.
y Student perspective is a complex topic;
therefore, there may be certain confusion inselecting the right sample population.
y The perception is a changing one and it is toughto compare students perspective.
y
The study is only restricted to MBA departmentof Sona School of Management
y The research is restricted only to a period of 2weeks .
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Research DesignResearch Design
y The research design is the basic framework or a
plan for a study that guides the collection of data
and analysis of data. In this survey, the design
used isDescriptive Research Design.
y It includes surveys and fact-finding enquiries of
different kinds. The major purpose of
descriptive research is description of state ofaffairs, as it exists at present.
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Data CollectionData Collection
A comprehensive questionnaire was prepared to meet outthe needs of the objective.
Sources of Data
y Data collection method is the backbone of theresearch design. The source of data utilized for analysisand report preparation is both primary and secondary.
Primary data
y Primary data was collected through the interviewand getting the questionnaires filled. The interview was
made only to the student who were willing to share theirthoughts.
Secondary data
y The main source of secondary data was internet.
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Sampling Technique
The Convenience Sampling Method is used for thesurvey. Convenience or opportunistic sampling is thecrudest type of non-random sampling. This involvesselecting the most convenient group available.
Sampling UnitSecond year students of MBA department of Sona
College of Technology
Sample Size
30 Students from different specializations like HR,Marketing , Finance and Production
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Tools & Methods for AnalysisTools & Methods for Analysis
Percentage Analysis
y Percentage analysis are used in marketingcomprehension between two or more series ofdata.
y Percentage are used to compare the relativesterms, the distribution of two or more series ofdata and are presently by way of bar diagramand pie diagram in order to have a betterunderstanding.
y In this method frequency of the various criteriafactors are tabulated and the percentage for eachvalue with respect to total is found out.
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y They are presented pictorially by way of
graphs in order to have better
understanding.
y Extensive use of SPSS (Statistical
Package for Social Science) software was
incorporated for getting the analytical
report.
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FindingsFindings
5 -extremely important; 4 - important; 3 - neutral; 2
least important; 1 not at all important
1 2 3 4 5
COST - 6.7 10 23.3 60
FACULTY PROFILE
- 10 - 40 50
PLACEMENT
OPPORTUNITIES 6.7 16.7 3.3 50 23.3
DOMAIN RELATED
COURSE - 6.7 6.7 10 76.7
MATERIALS
PROVIDED
3.3 36.7 30 23.3 6.7
TIMINGS 6.7 20 16.7 43.3 13.3
INSTITUTION
OFFERINGTHE
COURSE
- 16.7 26.7 36.7 20
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55--Strongly Agree;4Strongly Agree;4 Agree;3Agree;3Neither Agree norNeither Agree nor
Disagree;2Disagree;2 Disagree;1Disagree;1Strongly DisagreeStrongly Disagree
1 2 3 4 5
Certified course helpsto improve the
academic skills
- 3.3 10 13.3 73.3
It helps to increase
networking with the
corporate people
3.3 33.3 20 26.7 16.7
Can manage time for
both academics and
certified courses
10 6.7 13.3 46.7 23.3
Get more of the
practical exposure out
of this courses
6.7 40 26.7 20 6.7
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Extremely important factorsExtremely important factors
From the above graph it is inferred that the following factors are considered to be an
extremely important factors for the students for opting the certified courses:
Domain related course
Cost
Faculty profile
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SuggestionsSuggestions
y A brainstorming session- To identify the requirements ofthe students.
y small presentation from the corporate people about thecourses offered by them.
y An executive interaction programme should beconducted.
y The corporate certified programme should provide handson experience with the updated technology.
y A counselling committee can be formed for this activity.
y The management can encourage the large number ofstudents to opt for the course so that they could havecost advantage.
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y Corporate certified programme along withplacement assurance would encourage thestudents to opt for the course.
y The certificate issued by the institution should
be recognised by sort of industries.y The corporate certified courses should be based
on the students specialization so that it wouldenhance their domain knowledge and helps themfor their placements.
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ConclusionConclusion
y Through this research we were able to identify that cost,domain orientation, placement are the three majorconsiderations which influences the students to take-upthe program.
y
This study helps Sona School of management tounderstand the students perception and they can offersuitable courses for them which in turn build brandimage.
y Friends are the most influencing people in taking up the
courses, so the students perception can change whenthey are motivated.
y For any educational institution success lies when there isgood relationship between faculty and students.
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Thank You