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Crossplatform Journalism/Content
2014 Sessions Week TwoFeb 3 2014
Edinburgh Napier University
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Brand you...
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Brand me...
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Brand me...
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The online journalist needs restraint
• Are your online accounts personal or work?• Are your online accounts open or locked?• Do you have suitable material - including the pictures - on your work-related accounts?• Do you give yourself guidelines for what you can and cannot say online?
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Online Guidelines
http://socialmediagovernance.com/policies.php
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Brand you
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Using online to save you time
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Better ways of tweeting
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Hootsuite
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Hootsuite
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Hootsuite
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What’s trending?
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What’s trending?
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What’s trending?
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What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
@mainjournalism @craigmcgill
What’s trending?
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Create your own
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RSS
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Feedly for RSS
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Editorial Calendar
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Editorial Calendar
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How to fill it
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How to fill an Editorial Calendar
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How to fill an Editorial Calendar
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How to fill an Editorial Calendar
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Seeding material...
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Seeding or Buffering?
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Buffer
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If This Then That...
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If This Then That...
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
If This Then That...
@mainjournalism @craigmcgill
If This Then That...
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Tasks• Google yourself and two phrases you’d like to rank for - do you appear on page 1, 2 or 3?• Set up Hootsuite• Create columns for relevant hashtags, other journalists, lists - share in the forums• Find at least four RSS feeds to follow• Create your own editorial calendar• Read links in Course Module
