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PROJECT REPORT
ON
A STUDY ON ONLINE TRADING AND STOCK BROKING
at
SHAREKHAN PVT. LTDSubmitted to
Maharishi Dayanand University, ROHTAK
In partial fulfillment of the requirement
For the degree of
Master of Business Administration (M.B.A)
(Session 2009-2011)
SUBMITTED BY:-
VIKRAMJEET SINGH
MBA 3rd SEMESTER
ROLL NO 2956
AMITY BUSINESS SCHOOL, MANESAR, GURGAON
(SESSION 2009-2011)
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INTRODUCTION
Online trading was initiated by NSE in Indiaand soon after the other exchanges alsofollowed it.
Online stock trading started in India inFebruary 2000.
There was a major in yr. 2000 when lots of
online trading companies came with a bangbut only few were survived because of lack ofcomputer knowledge and infrastructure.
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Cont.
ONLINE TRADING
On line trading involves investment activity
which takes place over the internet and it does notrequire physical inclusion of broker.
On line trading is a service offered on the internet
for purchase and sale of share. you will access a
stock broker sample size website through yourinternet enabled PC and place orders through the
brokers internet based trading engine .
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COMPANY PROFILE
Zuari Investments Limited Zuari Investments Limited (ZIL) , is a Public Limited Company
incorporated in 1995. It belongs to the K.K. BIRLA group ofIndustries having interests in Fertilizers, Shipping, Textiles, Sugar,Media, Capital Goods, Software and Power besides Finance. The
Company has its registered office at Zuari Nagar (Goa) and CorporateOffice at New Delhi.
ZIL has been promoted by Zuari Industries Ltd. &ChambalFertilizers and Chemicals Ltd; both widely held listed companies.
Zuari Industries Ltd Zuari Industries Ltd, initially incorporated as Zuari Agro Chemicals Ltd. in
1967, is part of the K.K. Birla Group. Started in partnership with the USSteel Corporation, the company set up a plant in Goa to manufacture ureaand complex fertilizer.
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OBJECTIVES OF THE STUDY
To determine the growth and development of online tradingin India and the future of online trading.
To study the awareness of clients towards online trading.
To understand the customer perception of online trading.
To understand the presence of major online traders in theIndian market and looking about the features provided bythem.
To know which broking house is popular among investors
To know the shortcoming of online trading
To know the factors which investors consider while tradingonline
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RESEARCH METHODOLOGY
RESEARCH DESIGN:
The research design adopted in thestudy is descriptive & exploratory.
TYPES OF DATA:
Primary Data :
The primary data is collected with the helpof questionnaires and direct interview of customers.
Seconda
ry Da
ta :
The secondary data and the extensiveliterature on selection procedure were collected fromjournals, articles, magazines and various websites.
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Cont.
DATA COLLECTION:
Data is collected through
Questionnaire Method has been used to collectthe primary data for analysis. Likert Scale
method has been used to analyse the factors
considered by various investors while trading.
Interview
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Cont.
SAMPLING PLAN:
Area of Sampling:
Gurgaon Sample Size:
The sample consists of 100respondent
Sampling Technique:I used Random sampling
for my study
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ANALYSIS & INTERPRETATION
1. Do you know about onlinetrading?
Yes No
87 13
Chart Title
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Do you own a computer?
Yes No
80 20
Chart Title
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Do you have an Internetconnection
Yes No
60 20
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Do you trade Online?
Yes No
40 20
Yes
67%
No
33%
Chart Title
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Through which Technology do you trade Online?
Web Based tech. Soft. Based
28 12
Web BasedTechnology
70%
Software
Base
30%
Chart Title
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Do you think online trading is easy and fast way oftrading?
Yes No
38 2
Yes
95%
No5%
Chart Title
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Which of the following companiesdo you preferred to Online Trading?
ICICI
Direct
Sharek
han
Indiab
ulls
Zuari
Invest
ment
Kotak
Securit
ies
Religa
re
Any
Other
11 8 7 3 5 3 3
ICICI Direct
27%
Sharekhan
20%
Indiabulls
17%
ZuariInvestment
7%
Kotak
Securities
13%
Religare
8%
Any Other
8%
Chart Title
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What factors do you considerwhile choosing a broking house?
Factors No of respondents
Charges 17
Past record 4
No of services provided 7
Availability 11
Market Share 1Charges
42%
Past
record
10%
No of services
provided
17%
Availability
28%
Market Share
3%
No of respondents
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What factors do you consider whenyou trade online?
Time
Saving
Convenie
nt
Instant
Transfer Security
Strongly
Agree 12 15 19 15
Agree 20 22 16 16
Neither A
Nor D 7 2 5 7
Disagree 1 1 0 2
Strongly
disagree 0 0 0 0
Total 40 40 40 40
0
5
10
15
20
25
30
35
40
45
Chart Title
Time Saving
Convenient
Instant Transfer
Security
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How will you describe your experience with on-linetrading till date?
Factors No of respondents
Highly satisfied 7
Satisfied 20
Neutral 9
Dissatisfied 3
Highly dissatisfied 1
Highly
satisfied
17%
Satisfied
50%
Neutral
22%
Dissatisfied
8%
Highly
dissatisfied
3%
No of respondents
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Do you think that online trading has helped ingrowth and development of online stock market?
Yes No
40 0
Yes
100%
No
0%
Chart Title
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Do you think introduction of online trading has helped inattracting the new investors thus increasing the trading volumesof Stock Market?
Strongly
Agree Agree
Neither
Agree
Nor
Disagree
Disagree
Strongly
disagree
14 18 71 0
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Do you feel that the trading volume will increasein near future because of online trading?
Yes No
35 5
Yes
87%
No13%
Chart Title
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Now Technology is Diversified, Do you think M-
Trading (Mobile Trading) will prove to be a new
concept?
Yes No
38 2
Yes
95%
No5%
Chart Title
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What shortcomings do you feelin Indian On-line Trading?
Factors No of respondents
Lack ofawareness of the
investors about on-line
trading
4
Shortage of domestic
technical expertise
3
Shortage Of Infra structure 23
Risk factor 11
Lack of
awareness of
the investors
about on-line
trading
10
%
Shortage of
domestic
technical
expertise
7%
Shortage Of
Infra
structure
56%
Risk factor
27%
Chart Title
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FINDINGS
1. The future of online trading is very bright, because of itsrapid growth & development and huge acceptance.
2. Most Investors surveyed are satisfied with online trading.
3. More investors consider online trading as a better
option, but because of lack of knowledge it is not widelyused.
4. Still there are many people who have not computer orinternet connection or they do not trade online.
5. Online trading option help companies for more clients
acquisition.6. Online trading in near future will become so popular that
everyone should start trading online by PCs or may bethrough mobiles.
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RECOMMENDATION
1. Company should more focus on the promotion of itsonline offering.
2. Company should find out its existing customer, who are
doing offline trades and make them aware about the easeand benefits of online trade, and trained them if required.
3. Company has to provide online trading software at theminimum or free charges.
4. Company should provide online a/c. to every customer
with trading & DMAT account.5. Company has to facilitate its online services with solid
research and advices which help the investors to do thevarious investments.
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CONCLUSION
The online trading is growing with a rapid pace with the rising
level of education among the customers. The other factors
being that the India Investor nowadays wants to deal himself
in trading rather than depending upon other middlemen. They
also consider the factors like time saving in doing the online
transaction, convenience etc. The mantra for success I the
current situation will be educating the customers about the
benefits of online trading and the amount of ROI that can be
generated through it. The total trading volume of brokeragecompanies has increased from USS1239.1 billion in 2004 to
USS1492.1 billion in 2005, and is expected to reach
USS6535.7 billion by 2015.