Noida is the gateway tothe Uttar Pradeshrealty market. Noida

provides huge opportunityfor the end-users and it isalso an attractive invest-ment hub for the investorslooking for good returns.

"Noida is the logicalanswer to meet the need forhousing in Delhi NCR. Interms of inventory, Noidahas more choices than anyother metropolis in the NCR.Noida is constantly expand-ing and growing and theexpansion opens opportuni-ties for further growth inreal estate. Such groundshave matured the real estateindustry for different lots ofbuyers and investors inNoida. To draw buyers andinvestors to Noida, it hasall features like good infra-structure, metro connectivi-ty and good road network.Upcoming major projectslike the export promotionzones and Taj EconomicZone along the YamunaExpressway are likely topush the economic develop-ment of this region, conse-quently giving a furtherboost to real estate develop-ment," said Aniel KuumarSaha, chairman and manag-ing director at SAHA Groupe.

Experts believe that gov-ernment agencies andauthorities which have comeup with favourable steps likeRegulatory Bill, REITs, inter-est rates, Land AcquisitionAct, have determined theright direction of the realestate sector of Noidaregion. Noida has graduallytransformed into a hub ofluxury and high-end projectsto give a firm competition tothe neighbouring cities andparts of NCR. There are

numerous luxury projectsunderway as well as in thepipeline in the prime loca-tions of Noida.

Factors driving towards asustained growthThe strategic location ofNoida has been one of themajor elements for thedevelopment of the realestate market in Noida.Closeness to Delhi and themetro connecting Noidamakes connectivity easier.On the other hand, extendedroadways and flyovers likethe DND and other suchroadways connect Noidadirectly to Delhi.

RK Arora, chairman,Supertech Limited, said,"Noida has all the facilitieswhen compared to anyurban/metro town in thecountry which has led tothe growth of real estateactivities in the region.Rise in the number of highnet worth individuals, andinflux of global lifestyletrends are contributing sig-nificantly towards increas-ing demand for luxuryhousing in Noida. Noidahas emerged as a well-developed micro market,having a substantial officeand retail space, with com-mercial activity deepeningin its various sectors, both,in terms of infrastructure

facilities, like road net-works, power distributionsystems and social infra-structure like hospitals,education centres. Benefit-ting from the metro net-work, expressways, widerhighways and release ofland parcels, Noida is con-stantly attracting develop-ers to launch more projectsin the region."

Experts pointed out thatgreat infrastructure, goodroad network and metro con-nectivity to all key destina-tions are the prime reasonsthat have made Noida thepreferred destination andhas lured many investors tothis area. Though Noida isknown for its affordablehousing projects, there arenumerous luxury projectsunderway as well as in thepipeline in Noida and itsadjoining areas. Noida is

located very near to Delhi,and Noida also has multipleconnect points with the capi-tal city and other parts ofNCR, and this makes Noida abetter place to live and

invest. New and upcominginfrastructure projects areaccelerating fresh demandand growth. Various pro-grammes to further improveinfrastructure facilities and

encourage real estate growthin accordance with therevised master plan 2021have been set in motion bythe Noida Authority.

Amit Sethi

12 SATURDAY, FEBRUARY 21, 2015THE TIMES OF INDIA, NEW DELHI/NOIDA/GHAZIABAD

towards sustained growthNoida’s realty market Noida's excellent infrastructure and proximity to the capital make it the mostappealing real estate destination in Uttar Pradesh

CONSUMER CONNECT INITIATIVE

PREFERRED AREA

Good road network andmetro connectivity to allkey destinations are theprime reasons that have

made Noida the preferreddestination and have lured

many investors to this area. The market isonly getting better now

NOIDA HAS GRADUALLYTRANSFORMED INTO A HUB OFLUXURY AND HIGH-END PROJECTSTO GIVE A FIRM COMPETITION TOTHE NEIGHBOURING CITIES ANDPARTS OF NCR