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PARTNER MARKETING OVERVIEW
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THE GOAL OF PARTNER MARKETING IS SIMPLE
To provide our partners with relevant and effective marketing communication tools that will drive more leads and convert additional PGi conferencing solution sales.
• Collateral and product marketing support
• Tailored end-user campaigns:
• Third-party conversion series
• Acquisition series
• Audio-only to web upgrade series
• Reactivation series
• Knowledge series
• Approved promotions and limited-time offer library
• Integration with Quick Strike team
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COLLATERAL & PRODUCT MARKETING SUPPORT
• Competitive intelligence
• Co-Branded sales support materials
• Presentation deck development
• Vertical and role-based communications
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TAILORED END-USER CAMPAIGNS
PGi works closely with partners to manage campaigns from end-to-end.
• Creative development
• HTML programming
• Target audience evaluation and list refinement
• Production and deployment
• Back-end tracking, reporting and analysis
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CAMPAIGN EXAMPLES
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PRE-APPROVED PROMOTIONS & OFFERS
Work with partners to identify viable promotions/offers and expedite speed to market.
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INTEGRATION WITH QUICK STRIKE TEAM
The Quick Strike team is a dedicated team of highly-trained, PGi sales people available to support partners in outbound lead generation, inbound lead qualification, demo presentations and sales follow-through to close.
• Seamless integration into marketing campaign sequence
• No cost to partners
• Partner determines amount of QST involvement
• Unique 800 number and URL/cookie tracking to ensure partner gets lead credit
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WHAT IS NEEDED TO GET STARTED?
Getting started with a PGi marketing campaign is easy. PGi’s partner marketing team will work with partners to:
• Identify campaign type and timing
• Evaluate offers/incentive options
• Determine QST involvement
• Compile list of target customers/prospects
• Deliver a list in Excel format with separate columns for:
• First name
• Last name
• Title (if possible)
• Company name
• Email address
• Phone number (if QST will be required to call)
• Provide a JPEG and EPS version of partner logo
