…. PerfumeI have chosen perfume as my product.
It’s unique selling point is not only the actual scent, but the bottle too with it’s silver plated neck and hand-tied bow.
The scent is feminine, elegant and is more than capable of becoming a woman’s signature scent.
Target Audience- who are they?•Demographic
group B
•Business women
•Independent
•Work for a magazine in fashion or in PR
•Always wear heels
•Have an expensive taste
•Likes to stand out
•Wears designer clothes
•She wine and dines with her editor boyfriend!
Target Audience- who they are not!• Do not buy
cheap clothes
•Never have second best
•They never not know what they want
•Do not blend in a crowd
• do not like heavy music
•Never go and eat in cheap restaurants
•Do not like to stay at home
•Never not look beautiful
Appeal and connotationsfashion
able
elegant
stylish
romanticfemini
ne
pretty
proudstatement
Font ideas