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A PROJECT REPORTON
COMPARATIVE STUDY OF POND &HIMANI TALCUM TALC
(A report subm tte! " P#rt #$ Fu$% $$me"to% t e re'u reme"t
%or t e #) e$or o% us "essA!m " str#t o"*
SUBMITTED BY: PROJECT GUIDE:Kanchan Yadav Mr.Ravi VermaBBA VI SEM ec!"rer
KHANDELWAL COLLEGE OF MGMTSCIENCE & TECH,BAREILLY
Kanchan Yadav, BBA-VI Sem 2010-11
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CERTI#ICATE
Date
This is to ce ti!" that M$. Kanchan Yadav has ca ie# o$t the % o ect
Re%o t tit'e# % A c&m'ara!ive $!"d( &) P&nd$ * +imani Ta,c"m
Ta,c- i( %a tia' !$'!i'')e(t o! e*$i e)e(t o! $(#e + a#$ate #e+ ee i(BBA I Se)este $(#e )" s$%e -isio(
Ravi Vermaec!"rer
BBA De'ar!men!KCMT BAREI Y.
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STUDE/T DEC ARATIO/
I, KANCHAN YADA , he e." #ec'a e that the / o ect 0o 1 tit'e# 2 A
c&m'ara!ive $!"d( &) P&nd$ * +imani Ta,c"m !a,c - is the o i+i(a'
0o 1 #o(e ." )e a(# is s$.)itte# to the M3/ Rohi'1ha(# 4(i-e sit" i(
%a tia' !$'!i'')e(t o! e*$i e)e(t !o the a0a # o! #e+ ee o! Bache'o o!
B$si(ess A#)i(ist atio( $(#e the s$%e -isio( o! M 5Ra-i e )a
Date 6 7Ka(cha( Ya#a-8
Ro'' No5 9:;:
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ACK/O0 EDGEME/T
I a'so e>% ess )" + atit$#e to0a #s the e(ti e !ac$'t" o! Kha(#e'0a' Co''e+e o! Ma(a+e)e(t &
Tech(o'o+" Barei,,( 0ho +a-e )e thei e>%e t a#-ice to e(ha(ce the *$a'it" o! the % o ect a(#
+a-e )e -a'$a.'e i(si+hts !o the % o ect5
I +i-e )" s%ecia' tha(1s to Dr. Pee(&&$h Sharma +OD and Mr.Ravi Verma #ac",!( Seni&r
Teacher Mr$. S&nia G&e, BBA De'ar!men! KCMT 0ho a%% eciate# a(# e(co$ a+e# )e to
)a1e the % o ect i( )a 1eti(+ a(# he'%e# )e 0hi'e % e%a i(+ the % o ect e%o t5
I a) -e " + ate!$' to )" %a e(ts those he'%e# )e a 'ot i( o(e o the othe 0a" i( co)%'etio( o!
)" % o ect a(# )" ! ie(#s a'so5
7KA/C+A/ YADAV 1
Kanchan Yadav, BBA-VI Sem 2010-11
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CO/TE/T
CERTI#ICATE
ACK/O0 EDGEME/T
CO/TE/T
I/TRODUCTIO/
DATA A/A YSIS A/D I/TERPRETATIO/
#I/DI/G A/D SUGGESTIO/
CO/C USIO/
BIB IO GRAP+Y
APPE/DI2
Kanchan Yadav, BBA-VI Sem 2010-11
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OBJECTIVE O# T+E SURVEY
To )a1e a -ast & #ee% co)%a ati-e st$#" o! .oth the . a(#5
To a0a e a c$sto)e a.o$t a (e0 -a ia(ts5
To 1(o0 the % e!e e(ces o! c$sto)e 5
To 1(o0 the 'e-e' o! $se s5
To st$#" the !$t$ e o! o%%o t$(it" & th eats o .oth the % o#$ct5
Kanchan Yadav, BBA-VI Sem 2010-11
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I/TRODUCTIO/ TO
+I/DUSTA/ U/I EVER
I(#ia?s 'a +est FMCG co)%a(", H4L has $(-ei'e# a (e0 co %o ate i#e(tit"
e% ese(te# ." a (e0 'o+o a(# a'so a (e0 (a)e Hi(#$sta( 4(i'e-e Li)ite#
7H4L85
The (e0 (a)e e!'ects the co)%a("?s he ita+e as 0e'' as the s"(e +ies it has 0ith
its +'o.a' %a e(t 4(i'e-e /'c5 To e!'ect its I(#ia@s%eci!ic !oc$s, the co)%a(" has
chose to etai( Hi(#$sta(? as the !i st 0o # i( the (a)e5
The (e0 i#e(tit" %ositio(s the co)%a(" as 0o 1i(+ o( a 'oca' as 0e'' as a +'o.a'
%'at!o )5
H4L a'so $(-ei'e# a (e0 'o+o co(siti(+ o! < #i!!e e(t ico(s 0hich s").o'ises the
co)%a("?s . a(#s, o +a(isatio(, -a'$es a(# its co e i#ea o! ita'it"5
M4MBAI6 FMCG )a o Hi(#$sta( Le-e o( Mo(#a" a((o$(ce# that it has
ecei-e# +o-e ()e(t a%% o-a' to cha(+e its (a)e to Hi(#$sta( 4(i'e-e Lt#
Kanchan Yadav, BBA-VI Sem 2010-11
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7H4L85 Th$s the co)%a(" 0i'' ha-e a (e0 co %o ate i#e(tit" a(# a (e0 'o+o 0i''
co)e i(to e!!ect5
2The i#e(tit" s").o'ises the .e(e!its 0e . i(+ to o$ co(s$)e s a(# the
co))$(ities 0e 0o 1 i(5 O$ (e0 i#e(tit" 0i'' he'% $s o%e( $% e>citi(+o%%o t$(ities 0he e 0e ha-e co)%etiti-e a#-a(ta+e !o #e-e'o%i(+ o$ .$si(ess,
sai# Do$+ Bai''ie, CEO, H4L5
The (e0 'o+o is s").o'ic o! the co)%a("?s )issio( o! a##i(+ -ita'it" to 'i!e5? It
co)% ises < #i!!e e(t ico(s e% ese(ti(+ the o +a(isatio(, its . a(#s a(# the i#ea
o! -ita'it", Hi(#$sta( 4(i'e-e sai# i( a state)e(t5
The sha eho'#e s o! the co)%a(", 0hich has i(te ests i(
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Hi(#$sta( 4(i'e-e Li)ite# 7HLL8, a = @o0(e# s$.si#ia " o! A(+'o@D$tch +ia(t
4(i'e-e , has .ee( 0o 1i(+ its 0a" i(to I(#ia si(ce =;;;5 I(#ia s 'a +est co(s$)e
+oo#s co)%a(", HLL )a 1ets % o#$cts s$ch as .e-e a+es, !oo#, a(# ho)e a(#
%e so(a' ca e +oo#s5 Its . a(#s i(c'$#e K0a'it" Wa'' s ice c ea), Li!e.$o" soa%,Li%to( tea, /e%so#e(t tooth%aste, a(# S$ ! 'a$(# " #ete +e(t5 HLL )a 1ets atta 7a
t"%e o! )ea'8, )ai e, ice, a(# sa't, a(# its e>%o t #i-isio( shi%s casto oi' a(# !ish5
The co)%a(" a'so se''s .ott'e# 0ate a(# o-e @the@co$(te hea'thca e % o#$cts5
Do$+'as Bai''ie, !o )e % esi#e(t o! 4(i'e-e s A! ica B$si(ess G o$%, .eca)e the
!i ) s !i st e>%at iate 'ea#e i( Ma ch
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M 5 Niti( /a a( %e E>ec$ti-e Di ectoHo)e & /e so(a' Ca e
M 5 Sh ee it Mish a E>ec$ti-e Di ectoFoo#s
M 5 Sa( i- Ka11a E>ec$ti-e Di ectoSa'es a(# C$sto)eDe-e'o%)e(t
M 5 Dha-a' B$ch E>ec$ti-e Di ectoS$%%'" Chai(
M 5 Asho1 G$%ta E>ec$ti-e Di ectoLe+a'
Ms Lee(a Nai E>ec$ti-e Di ectoHR5
MISSIO/
4(i'e-e s )issio( is to a## ita'it" to 'i!e5 We )eet e-e "#a" (ee#s !o ($t itio(,h"+ie(e, a(# %e so(a' ca e 0ith . a(#s that he'% %eo%'e !ee' +oo#, 'oo1 +oo# a(#
+et )o e o$t o! 'i!e5
PRESE/T STATUS
Kanchan Yadav, BBA-VI Sem 2010-11
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Hi(#$sta( 4(i'e-e Li)ite# 7H4L8 is I(#ia s 'a +est Fast Mo-i(+ Co(s$)e
Goo#s co)%a(", to$chi(+ the 'i-es o! t0o o$t o! th ee I(#ia(s 0ith o-e %o te s it has .ee( eco+(ise# as a
Go'#e( S$%e Sta T a#i(+ Ho$se ." the Go-e ()e(t o! I(#ia5The )issio( that i(s%i es H4L s o-e = ,::: e)%'o"ees, i(c'$#i(+ o-e =, :: )a(a+e s, is to a## -ita'it" to 'i!e5
H4L )eets e-e "#a" (ee#s !o ($t itio(, h"+ie(e, a(# %e so(a' ca e 0ith . a(#s that he'% %eo%'e !ee' +oo#, 'oo1
+oo# a(# +et )o e o$t o! 'i!e5 It is a )issio( H4L sha es 0ith its %a e(t co)%a(", 4(i'e-e , 0hich ho'#s =5 o!
the e*$it"5 The est o! the sha eho'#i(+ is #ist i.$te# a)o(+ ;:,::: i(#i-i#$a' sha eho'#e s a(# !i(a(cia'
i(stit$tio(s5
H4L s . a(#s @ 'i1e Li!e.$o", L$>, S$ ! E>ce', Ri(, Whee', Fai & Lo-e'", /o(# s, S$(si'1, C'i(ic, /e%so#e(t,
C'ose@$%, La1)e, B oo1e Bo(#, Kissa(, K(o @A((a%$ (a, K0a'it" Wa'' s a e ho$seho'# (a)es ac oss the
co$(t " a(# s%a( )a(" cate+o ies @ soa%s, #ete +e(ts, %e so(a' % o#$cts, tea, co!!ee, . a(#e# sta%'es, ice c ea) a(#
c$'i(a " % o#$cts5 The" a e )a($!act$ e# o-e J: !acto ies ac oss I(#ia5 The o%e atio(s i(-o'-e o-e
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ca'a)ities a#-e sities a(# co(t i.$tes th o$+h -a io$s 0e'!a e )eas$ es, )ost
ece(t .ei(+ the -i''a+e .$i't ." H4L i( ea th*$a1e a!!ecte# G$ a at, a(# e'ie! &
eha.i'itatio( a!te the Ts$(a)i ca$se# #e-astatio( i( So$th I(#ia
4UA ITY PO ICY5
+ind"$!an ever i$ n&5 +ind"$!an Uni,ev er
Hi(#$sta( Le-e sai# o( Mo(#a" it has ecei-e# +o-e ()e(t s a%% o-a' to cha(+e
its (a)e to Hi(#$sta( 4(i'e-e Lt# !o''o0i(+ 0hich, its (e0 co %o ate i#e(tit"e% ese(te# ." a (e0 'o+o 0i'' co)e i(to e!!ect5
The i#e(tit" s").o'ises the .e(e!its 0e . i(+ to o$ co(s$)e s a(# the
co))$(ities 0e 0o 1 i(5 O$ (e0 i#e(tit" 0i'' he'% $s co(!i#e(t'" %ositio(
o$ se'-es i( e-e " as%ect o! o$ .$si(ess, Hi(#$sta( 4(i'e-e CEO Do$+ Bai''ie
sai#5
The (e0 'o+o is s").o'ic o! the co)%a(" s )issio( o! A##i(+ ita'it" to 'i!e5 It
co)% ises < #i!!e e(t ico(s e% ese(ti(+ the o +a(isatio(, its . a(#s a(# the i#ea
o! -ita'it", Hi(#$sta( 4(i'e-e sai# i( a co))$(i*$e to the Bo).a" Stoc1
E>cha(+e5
Hi(#$sta( 4(i'e-e Li)ite# co(si#e s *$a'it" as o(e o! the % i(ci%a' st ate+ic
o. ecti-es to +$a a(tee its + o0th a(# 'ea#e shi% i( the )a 1ets i( 0hich it
o%e ates5
Kanchan Yadav, BBA-VI Sem 2010-11
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The co)%a(" is co))itte# to es%o(# c eati-e'" a(# co)%etiti-e'" to the cha(+i(+
(ee#s a(# as%i atio(s o! o$ co(s$)e s th o$+h e'e(t'ess %$ s$it o! tech(o'o+ica'
e>ce''e(ce, i((o-atio( a(# *$a'it" )a(a+e)e(t ac oss o$ .$si(esses, a(# o!!es$%e io *$a'it" % o#$cts a(# se -ices that a e a%% o% iate to the -a io$s % ice
%oi(ts i( the )a 1et as 0e'' as to o$ co))it)e(t to .$i'#i(+ sha eho'#e -a'$e5
The co)%a(" eco+(ises that its e)%'o"ees a e the % i)a " so$ ce o! s$ccess i( its
o%e atio(s a(# is co))itte# to t ai(i(+ a(# % o-i#i(+ the) the (ecessa " too's a(#
tech(i*$es as 0e'' as e)%o0e i(+ the) to e(s$ e . oa# .ase co)%'ia(ce o! this
%o'ic" i( the o +a(isatio( at a'' 'e-e's5
The co)%a(" is co))itte# to !$'!i'' its 'e+a' a(# stat$to " o.'i+atio(s a(#
i(te (atio(a' sta(#a #s o! % o#$ct sa!et" a(# h"+ie(e a(# 0i'' (ot 1(o0i(+'" se''
% o#$ct that is ha )!$' to co(s$)e s o thei .e'o(+i(+s5 It 0i'' i(stit$te s"ste)s
a(# )eas$ es to )o(ito co)%'ia(ce i( o #e to )eet its es%o(si.i'ities to
co(s$)e s5
The co)%a(" 0i'' )ai(tai( a( o%e( co))$(icatio( cha((e' 0ith its co(s$)e s
a(# c$sto)e s a(# 0i'' ca e!$''" )o(ito the !ee#.ac1 to co(ti($o$s'" i)% o-e its
% o#$cts a(# se -ices a(# set *$a'it" sta(#a #s to !$'!i'' the)5
The co)%a(" is co))itte# to e>te(# its *$a'it" sta(#a #s to its co(t act
)a($!act$ e s, 1e" s$%%'ie s a(# se -ice % o-i#e s a(# ." e(te i(+ i(to a''ia(ces
0ith the), to oi(t'" i)% o-e the *$a'it" o! its % o#$cts a(# se -ices5 This %o'ic" isa%%'ica.'e to % o#$ctio( ! o) its o0( !aci'ities as 0e'' as to % o#$ctio( that is
o$tso$ ce#5
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The co)%a(" 0i'' %e io#ica''" e-ie0 this *$a'it" %o'ic" !o its e!!ecti-e(ess a(#
co(siste(c" 0ith .$si(ess o. ecti-es5
The co)%a(" #e'e+ates a$tho it" a(# es%o(si.i'it" !o #isse)i(atio( a(#i)%'e)e(tatio( o! this %o'ic" to each B$si(ess a(# 4(it Hea#5
I/TRODUCTIO/ O# PO/DS
Kanchan Yadav, BBA-VI Sem 2010-11
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History/o(# s C ea) 0as i(-e(te# i( the 4(ite# States as a )e#ici(e ." scie(tist The o(
T5 /o(# 7 @=; t acte# a hea'i(+ tea ! o) 0itch ha e' , 0ith
0hich he #isco-e e# he co$'# hea' s)a'' c$ts a(# othe ai')e(ts5 Soo( a!te , the
% o#$ct 0o$'# .e 1(o0( as /o(# s E>t act 5
I( =;J , the T5T5 /o(# Co)%a(" 0as !o )e#, 0ith /o(# a(# othe .$si(ess
%eo%'e as i(-esto s5 The o( /o(# s hea'th 0as !ai'i(+, ho0e-e , so he so'# his
%o tio( o! the co)%a(" soo( a!te , a(# he #ie# i( =;
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to+ethe , )a1i(+ s$ e to e>%'ai( each c ea) s #i!!e e(t %$ %oses o( the (e0 a#s5
O(e %a tic$'a a# 'i(e ea# E-e " (o )a' s1i( (ee#s these t0o c ea)s 5
As a es$'t o! the (e0 ca)%ai+(, /o(# s a(ishi(+ C ea) ha# a : i(c ease i(
sa'es #$ i(+ =9= , a(# /o(# s Co'# C ea) ha# a < i(c ease5 Pcitation needed Q
The 78 9$
B" =9
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#ir$! mer3er
/o(# s Co)%a(" 0as )e +e# i( =9 0ith the Chese. o$+h Ma($!act$ i(+
Co)%a(" , 0hich ha# a +oo# %e ce(ta+e o! . a(#s i( the !acia' ca e !ie'#5 With this
)e +e , /o(# s C ea)s 0o$'# .eco)e siste s 0ith the C$te> (ai' %o'ish . a(#
a(# the Matcha.e''i %e !$)es 5
With the Chese. o$+h Ma($!act$ i(+ Co)%a(" i( co))a(#, /o(# s C ea)s
.eca)e a-ai'a.'e at )a(" s$%e )a 1ets ac oss the 4(ite# States5 The c ea)s
.ott'es co(siste# o! s)a'', +'ass .ott'es 0ith a o$(# ca%5 The .ott'es co$'# .e
eco+(i e# ." thei #isti(cti-e co'o s, $s$a''" i( + ee(, .'$e o 0hite5 That .ott'e
#esi+( is sti'' i( $se ." the /o(# s . a(#5Sec&nd mer3er
I( =9; , the Chese. o$+h Ma($!act$ i(+ Co)%a(" ." )ost 1(o0( as Chese. o$+h@/o(#s ,
0as ac*$i e# ." A(+'o @D$tch co)%a(" 4(i'e-e , +i-i(+ /o(# s C ea)s a )o e
i(te (atio(a' each5 The( =J o! the co)%a(" 0as s$.se*$e(t'" t a#e# % i-ate'" to Bhos'e
G o$% o! I(#$st ies !o a( $(#isc'ose# a)o$(t o! )o(e"5
TA CUM PO0DER
PO/D
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%e !$)e ta'c a(# cate s to the (ee#s o! the 0o)e(5 It has +ot a -e "st o(+ ho'# i( the )a 1et5 The co(s$)e s % e!e to .$" at 'east t0o t"%eo! ta'c !o thei !a)i'", %o(#?s ta'c !o ) the %a t o! the e-e " .as1et5
Its co)%etito s a(# thei )a +i(s a e as !o''o0s6@
COM/ETITORS MARGINS
S%i(
Wi% o 7sa(too & e(cha(te$ 8 t co)es D ea) F'o0e Ta'c 0hich is J: 5 /o(#?s Oi' Co(t o'a(# Sa(#a' Ta'c a e == a(# es%ecti-e'"5
Kanchan Yadav, BBA-VI Sem 2010-11
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COMPA/Y PRO#I E +IMA/I
Hi)a(i Li)ite# is o(e o! the !astest + o0i(+ a"$ -e#a@!oc$se#, hea'th, .ea$t" a(#
%e so(a' ca e % o#$ct co)%a(ies i( I(#ia to#a"5
We a e i( the !ie'# o! )a($!act$ i(+ o! hea'th, .ea$t" a(# %e so(a' ca e % o#$cts
!o o-e "ea s5 Th o$+h the e!!o ts o! a tea) o! co))itte# a(# co)%ete(t
%e so((e', 0e st i-e !o co(ti($a' i)% o-e)e(t i( o$ *$a'it" %e !o )a(ces5
Hea#*$a te 6 Ko'1ata
Ma($!act$ i(+ %'a(ts6 Ko'1ata, G$0ahati , /o(#iche " , a%i, /a(t(a+a , Ta'asa i
a(# Si'-assa,
Ma($!act$ i(+ !aci'ities 0ith cGM/ a(# ISO 9::=6
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Ta'c$) /o0#e
A"$ -e#ic Hea'th Ca e / o#$cts
O"r Vi$i&n
Ma1i(+ %eo%'e hea'th" a(# .ea$ti!$', (at$ a''"
O"r Mi$$i&n
To co(t i.$te 0ho'e hea te#'" to0a #s the e(-i o()e(t a(# societ" i(te+ ati(+
a'' o$ sta1eho'#e s i(to the Hi)a(i !a)i'"
To )a1e Hi)a(i s"(o(")o$s 0ith (at$ a' .ea$t" a(# hea'th i( the co(s$)e s
)i(#
To e!!ecti-e'" )a(a+e ta'e(ts ." .$i'#i(+ a 'ea (i(+ o +a(i atio(
To st e(+the( a(# !oste i( the e)%'o"ees, st o(+ e)oti-e !ee'i(+s o! o(e(ess
0ith the co)%a(" th o$+h co))it)e(t to thei !$t$ e
To # i-e + o0th th o$+h *$a'it" a(# i((o-atio( i( % o#$cts a(# se -ices
To $%ho'# the % i(ci%'es o! co %o ate +o-e (a(ce
To e(co$ a+e #ecisio( )a1i(+ a.i'it" at a'' 'e-e's o! the o +a(i atio(
0e 5&",d $!rive To .e %a t o! e-e " ho$seho'# i( the co$(t "
To .e a )a o %'a"e i( e-e " % o#$ct cate+o " 0e -e(t$ e i(to
To .e o(e o! the )ost es%ecte# )a 1ete i( the co$(t "
To .e eco+(i e# as a +'o.a' . a(#
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C&m'an(
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In!e3ri!(
This is che ishe# a.o-e a'' 0ithi( o$ o +a(i atio( a(# 0hate-e 0e sa", #o, a(#
the 0a" 0e #o it, 0i'' e)%hasi e o$ i(te+ it" a(# #e%e(#a.i'it"5 O$ e)%'o"ees,
% o#$cts a(# se -ices 0i'' c'ea '" co))$(icate this st e(+th to a'' o$sta1eho'#e s5 We 0i'' % actice i(te+ it" i( its ea' se(se i( a'' o$ %e so(a' a(#
.$si(ess actio(s
Tran$'arenc( and &'enne$$ !& 'r&!ec! $!a=eh&,der va,"e
We a e o%e( a(# t a(s%a e(t i( a'' that 0e #o a(# sa"5 This a%%'ies to a'' 0o 1i(+
e'atio(shi%s a(# at e-e " 'e-e'5 I(-o'-e)e(t, t $st a(# 0i''i(+(ess to 'iste( a e the
+$i#i(+ % i(ci%'es !o #ecisio( )a1i(+5 We .e'ie-e i( o%e( co))$(icatio(, o!!e
! ee#o) to s%ea1 o(e?s )i(# & #e)o(st ate o%e((ess & c'a it" i( a'' o$ actio(s5
We e>e cise t a(s%a e(c" i( #ea'i(+ 0ith a'' o$ sta1eho'#e s a(# 0e .e'ie-e this
is the o('" 0a" to .$i'# thei t $st a(# -a'$e5
C"$!&mer Orien!a!i&n
The $(#e '"i(+ % i(ci%'e .ei(+ that % o+ ess ca( .e )a%%e# o('" i( te )s o!
c$sto)e o ie(tatio(, .oth i(te (a' a(# e>te (a', i( a'' its s%he es o! *$a'it", se -ice
a(# e'ia.i'it"5 O$ C$sto)e / ocesses? a e % oacti-e & e'e-a(t a(# a e
%e cei-e# as s$ch ." o$ c$sto)e s5 C$sto)e #e'i+ht is the -ita' %$ %ose o! o$
.$si(ess5 This (ecessitates % o-i#i(+ *$a'it", e'ia.i'it" & a hi+h 'e-e' o! se -ice i(a'' o$ .$si(ess #ea'i(+s5
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eader$hi' and Inn&va!i&n
This sta(#s !i )'" o( a !o$(#atio( o! co))it)e(t a(# 'ea#e shi% i( a'' that 0e #o
o sa"5 St o(+ e-i#e(ce is % ese(t i( o$ actio(s, a( e)%hasis 'ai# o( a(o%%o t$(it" to ! ee !'" a(# to set sta(#a #s o! e>ce''e(ce i( %e !o )a(ce5 We
st o(+'" e(co$ a+e a(# e0a # i((o-atio( at a'' 'e-e's5 A'' these a e )a(i!este# i(
a( e(-i o()e(t o! i((o-atio( a(# 'ea#e shi%5
A!!en!i&n !& de!ai,
4t)ost i)%o ta(ce is +i-e( to atte(tio( !o #etai's i( a'' that 0e #o o sa"5 It is the
#i'i+e(ce 0hich % o-i#es $s 0ith the co)%etiti-e e#+e a(# a'so e(s$ es *$a'it" i(
a'' o$ acti-ities5
Team5&r= * Team>&rien!ed Envir&nmen!
Tea)0o 1 is the co (e sto(e o! o$ .$si(ess that he'%s #e'i-e -a'$e to o$
c$sto)e s5 We 0o 1 to+ethe ac oss tit'es, o.s a(# o +a(i atio( st $ct$ e to sha e
1(o0'e#+e a(# e>%e tise !o the + o0th o! the i(#i-i#$a' a(# the o +a(i atio(5 We
% o-i#e a( e(-i o()e(t 0hich 0o$'# !oste tea)0o 1, coo%e atio( a(# a( $ +e to
$ti'i e 1(o0'e#+e a(# i(!o )atio(5
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Sim',e ,ivin3 +i3h !hin=in3
As a( o +a(i atio( 0e 0i'' i).i.e the % i(ci%'es o! 'ea((ess a(# a+i'it" o! a s)a''o +a(i atio( a(# #isco$ a+e e>t a-a+a(t e>%e(ses i( a'' o$ #ea'i(+ a(# st i-e
to0a #s .eco)i(+ a( o +a(i atio( 0o th e)$'ati(+5
S&cia, Re$'&n$i?i,i!(
We sha'' co(ti($e to co(t i.$te to the co))$(ities i( 0hich 0e th i-e a(# a## ess
a'' socia' iss$es es%o(si.'"5 We st i-e to0a #s +i-i(+ .ac1 to the societ" as a
es%o(si.'e i(stit$tio( a(# ai# i( + o0i(+ the eso$ ces a o$(# $s !o .$i'#i(+ a
-i. a(t (atio(5
Envir&nmen!a, Sa)e!(
E(-i o()e(ta' Sa!et" )a1es the ! a)e0o 1 o! a'' o$ acti-it"5 We st o(+'" .e'ie-e
that sa!et" o! a( i(#i-i#$a' o('" 0i'' 'ea# to a sa!e societ" !o o$ !o thco)i(+
+e(e atio(s a(# 0e ea (est'" -o$ch !o that5 A'' o$ % ocesses, % o#$cts a(#
se -ices ai)s at sa!e+$a #i(+ o$ e(-i o()e(t5
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Fo$(#e s Messa+e
O$ %e ce%tio( o! hea'th is cha(+i(+ # a)atica''"5 I( the %ast, hea'th 0as a state o!
(o@i''(ess? to#a" it is #e!i(e# ho'istica''" a(# is a !$(ctio( o! 'i!est"'e, #iet,
!it(ess, %h"sica', e)otio(a' a(# e-e( s%i it$a' 0e''@.ei(+5
The co(s$)e is 'oo1i(+ !o a hea'th a(# 0e''(ess *$otie(t i( each as%ect o!
his he 'i!e a(# this is a #eci#i(+ !acto i(!'$e(ci(+ co(s$)e choice6 ! o) the !oo#
the" eat to, 0he e the" 'i-e to the % o#$cts the" $se5 This % eocc$%atio( 0ith
0e''(ess is es%ecia''" 0it(esse# 0ithi( the %e so(a' ca e s%ace, 0he e hea'th a(#
.ea$t" a e (o0 co)i(+ to+ethe 5 /eo%'e a e (o 'o(+e satis!ie# 0ith % o#$cts that
$st )a1e the) 'oo1 +oo# o !ee' +oo#, .$t a'so 0a(t the) to #o@+oo#?5
Mo eo-e , the #o@+oo# as%ect is $(#e stoo# i( te )s o! a hea'th athe tha( a
cos)etic .e(e!it5 A(othe t e(# si+(a'i(+ the )e +i(+ o! hea'th a(# .ea$t" is the
e)e +e(ce o! he .a', (at$ a' a(# o +a(ic % o#$cts 0ithi(co(si#e e# sa!e, se(siti-e
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to the s1i( a(# ! ee o! si#e@e!!ects ." co(s$)e s5
Si(ce co(s$)e s acti-e'" see1 hea'th .e(e!its ! o) %e so(a' ca e % o#$cts, the"
s%e(# a 'ot o! ti)e esea chi(+ the % o#$ct .e!o e )a1i(+ a %$ chase #ecisio(5The" 0a(t to 1(o0 ho0 a % o#$ct 0o 1s, 0hat i(+ e#ie(ts it co(tai(s, the
% o%e ties a(# actio(s o! these i(+ e#ie(ts a(# es$'ts5 /eo%'e sti'' 'o-e to %a)%e
the)se'-es 0ith si'1" s)ooth c ea)s a(# 'otio(s, .$t the" a'so )a1e s$ e that thei
!a-o ite %e so(a' ca e % o#$cts a e (ot $st )a1i(+ the) !ee' +oo# .$t a e a'so
1ee%i(+ the) hea'th"5 It is the co(-e +e(ce o! these s$%%ose#'" #is%a ate
#e-e'o%)e(ts that is + o0i(+ the )a 1et !o I(#ia?s !ast@)o-i(+ co(s$)e +oo#s
secto i( +e(e a' a(# Hi)a(i Li)ite# i( %a tic$'a 5
Ind"$!r( and !he ec&n&m(
I( the I(#ia( FMCG secto , $ a' I(#ia acco$(ts !o )o e tha( J: o! the
co$(t "?s co(s$)%tio(5 It is o$ $(#e sta(#i(+ that as % os%e it" %e co'ates ac oss
the 'o0e 'e-e's o! I(#ia?s i(co)e %" a)i#, the FMCG i(#$st " 0i'' o$t%e !o ) its
ea 'ie a(($a' + o0th a-e a+e5 As the I(#ia( eco(o)" is e%o ti(+ hi+hest e-e
+ o0th, the e a e a ($).e o! %oc1ets o! o%ti)is)6
Ur?an demand: We !ee' that a =: a(($a' + o0th 0i'' co(ti($e to # i-e FMCG
secto + o0th5
R"ra, demand: A h$+e % o%o tio( o! I(#ia?s %o%$'atio( 'i-es i( $ a' -i''a+esthe %e ca%ita co(s$)%tio( i( these %oc1ets is a)o(+ the 'o0est5 I( o$ o%i(io(,
0e ha-e eache# the ti%%i(+ %oi(t a(# a(($a' #e)a(# is (o0 soa i(+5
In)ra$!r"c!"ra, deve,&'men!: We !ee' that %'a((e# i(! ast $ct$ e #e-e'o%)e(t
oa#s, %o ts, ai'0a"s a(# ai %o ts 0i'' acce'e ate FMCG + o0th5
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&5 man")ac!"rin3 ?a$e: We !o esee that I(#ia?s 'o0@cost )a($!act$ i(+ .ase
0i'' e(a.'e it to a## ess the + o0i(+ FMCG #e)a(# i( Ba(+'a#esh, S i La(1a,
Mi##'e East, /a1ista( a(# si)i'a co$(t ies .esi#es, (o(@ esi#e(t I(#ia(s i( the
4K a(# the 4SA e% ese(t a % os%ecti-e )a 1et5Brand c&n$ci&"$ne$$: We %e cei-e i(c easi(+ . a(# co(scio$s(ess as co(s$)e s
+ a#$a''" )o-e a0a" ! o) 'oose a(# $(. a(#e# a'te (ati-es5
#av&"ra?,e !a@ $!r"c!"re: We se(se that the i(t o#$ctio( o! AT 0i'' e#$ce
'o(+sta(#i(+ ta> a).i+$ities Co)%a(ies i( ta> e>e)%tio( o(es 0i'' .e(e!it5 The
! i(+e .e(e!it ta> atio(a'i atio( o( . a(# a).assa#o s, ce'e. it" e(#o se)e(t as
0e'' as to$ s a(# t a-e's 0i'' st e(+the( the FMCG secto 5
M&dern re!ai, )&rma!$: We see )o#e ( etai' sto es acce'e ati(+ FMCG o!! ta1e
a(# 'ea#i(+ to a + eate % o%o tio( o! the + o0th o! . a(#e# a(# -a'$e@a##e#
% o#$cts5
+imani
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A"$ -e#ic OTC % o#$cts 'i1e Goo# Mo (i(+ 7a( A"$ -e#ic 'a>ati-e ch$ (a8,
Sa #i 3a 7a co$+h s" $% a(# a%o $.8 a(# Me)o@%'$s 7a )e)o " .ooste 85
C&n!in"&"$ inn&va!i&n: Hi)ai(?s st o(+ R&D a(# a++ essi-e )a 1eti(+
ca%a.i'ities e(a.'e it to i#e(ti!" e)e +i(+ (ee#s a(# as%i atio(s o! co(s$)e s a(#co(-e t the) i(to o%%o t$(ities5 Fai (ess c ea) !o )e(, the !i st o! its 1i(# i(
I(#ia a(# the . a(#i(+ o! Ch"a0a(% ash as So(a Cha(#i? Ch"a0a(% ash a e
es$'ts o! s$ch i((o-ati-e R&D a(# )a 1eti(+ e!!o ts5
En!r( in!& ne5 $e3men!$: Hi)a(i !o a"e# i(to hai ca e a(# .a." ca e se+)e(ts
th o$+h the i(t o#$ctio( o! % o#$cts 'i1e M 5 a(# M s5 B'ac1 1esh 1a'a a(# hai
#"e %o0#e , a(# So(a Cha(#i .a." )assa+e oi'5 It %'a(s to co)e o$t 0ith a !$''
a(+e o! )a'e + oo)i(+ % o#$cts as 0e'' as e(te the .a." a(+e cate+o "5
#re$h ca'aci!( ?ein3 c&mmi$$i&ned: The Co)%a(" is i( the % ocess o!
co))issio(i(+ a(othe state@o!@the@a t !acto " i( (o th@east I(#ia, e( o"i(+
eco(o)ic .e(e!its5
0ider in!erna!i&na, )&&!'rin!: The Co)%a(" 0i'' 0i#e( the % ese(ce o! its Fai
a(# Ha(#so)e !ai (ess . a(# i( Asia a(# A! ica it 0i'' e>%a(# the +'o.a' each o!
its Nat$ a''" Fai . a(# i( the Mi##'e East a(# Asia5 It has i(itiate# e!!o ts to
+'o.a'i e its %o0e . a(#s5 Bo o%'$s A(tise%tic c ea) is the 'a +est se''i(+
a(tise%tic c ea) (ot o('" i( I(#ia .$t a'so i( 41 ai(e, R$ssia a(# Ne%a'5 Fai a(#
Ha(#so)e is a'so ece(t'" 'a$(che# i( GCC co$(t ies a(# is the ($).e = se''i(+
0hite(i(+ c ea) !o )e(5
+imani Rea,!( > an&!her ?"$ine$$ &''&r!"ni!(:
Whi'e Hi)a(i Li)ite# is o( the 'oo1o$t !o ac*$isitio(s i( I(#ia a(# a. oa# !oi(o +a(ic + o0th i( the FMCG secto , it has i#e(ti!ie# ea't" as a %ote(tia'
.$si(ess o%%o t$(it" 'e-e a+i(+ its eso$ ces5 A 0ho''"@o0(e# s$.si#ia ", Hi)a(i
Rea't" /-t5 Li)ite#, 0as !o )e# i( Ma"
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Whi'e a++ essi-e + o0th i( the FMCG .$si(ess 0i'' co(ti($e, the ea't" se+)e(t
0i'' e(ha(ce % o!ita.i'it" a(# sha eho'#e s 0ea'th5
We )$st co(c'$#e o( a (ote o! $()ista1a.'e o%ti)is)5 As a es$'t o! i(c ease#
ca%acit", $%co)i(+ 'a$(ches, % o#$ct e>te(sio(s, 0i#e +eo+ a%hic co-e a+e a(#
+ o0i(+ se -ice statio(, 0e e>%ect to acce'e ate o$ to%'i(e + o0th a(# st e(+the(
o$ )a +i(s5 I( 0i#e(i(+ o$ e-e($e s% ea# a(# c'i).i(+ the -a'$e@chai(, 0e
e>%ect to e(ha(ce -a'$e !o o$ sha eho'#e s as 0e'' as othe sta1eho'#e s i( a
)o e e)%hatic 0a" o-e the !o eseea.'e !$t$ e5
Mr R.S. A3ar5a, and Mr R.S. G&en=a
J&in! Chairman +imani imi!ed
Resea ch a(# De-e'o%)e(t
I( -ie0 o! the !act that i((o-atio( e% ese(te# the co)%a("?s % i(ci%a' # i-e , the
co)%a(" co(ti($e# to st e(+the( its R&D I(! ast $ct$ e5
The R&D #e%a t)e(t, 'ocate# i( Ko'1ata a(# M$).ai, !o''o0s a( e>te(si-e
% ocess, i(t o#$ci(+ % o#$cts that a e sa!e a(# e!!ecti-e5
S$ccess!$' co)%'etio( o! a se ies o! tests e*$i e# to #e-e'o% sa!e a(# e!!ecti-e
% o#$cts5
E>te(si-e st$#" o! a #ata.ase o! a+e@o'# to)es 7+ a(ths8 'ea#i(+ to the
i#e(ti!icatio( o! e!!ecti-e a"$ -e#ic !o )$'atio(s5
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I((o-ati-e i(t o#$ctio( o! #i!!e e(tiate# o i)% o-e# % o#$cts, o!!e i(+ a s$%e io
-a'$e@!o @)o(e" % o%ositio(5
A#he e(ce to s%eci!icatio(s 7 a0 )ate ia' $se, !o )$'atio( #e-e'o%)e(t, !'a-o$#e-e'o%)e(t, she'!@'i!e testi(+, !i(ishe# +oo#s s%eci!icatio(, -a'i#atio( % otoco's8
a%a t ! o) e>te (a' ce ti!icatio(s ! o) the D $+ Co(t o' Boa #5
4%#ate# e*$i%)e(t i( the 'a.o ato " ce ti!ie# ." NABL5
cGM/ co)%'ia(t 'a.o ato " % actices5
Co(#$ct o! c'i(ica' t ia's i( associatio( 0ith e(o0(e# a"$ -e#ic hos%ita's a(#
co''e+es5
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?Bo o%'$s % ic1'" heat %o0#e ?
Re-o'$tio(a " ?Bo o%'$s % ic1'" heat %o0#e ? % o-i#es i))e#iate es%ite ! o) the
ha sh heat5 Its Ic" e!!ect o!!e s e'ie! a(# c$ e ! o) % ic1'" heat, itchi(+ & ashes
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+i-i(+ a soothi(+ coo' e'ie!5 I(-e(te# ." 'ea#i(+ He .o'o+ists o! I(#ia a(# D 5
Ua-e i o! 4SA, a % otV+V o! t0o ti)es No.e' / i e 0i((e 5 Its %o0e !o )$'a
1ee%s "o$ s1i( hea'th" a(# acti-e e-e( #$ i(+ % ic1i(+ s$))e 5 Its 'i(+e i(+ Ic"
Coo' to$ch 1ee%s "o$ ! esh a(# -i. a(t'" coo'
Sa'es a(# Dist i.$tio(
Hi)a(i co-e s a'' the states 0ith te(si-e co-e a+e %'a( !o ta +eti(+ c$sto)e s i( )o#e ( !o )at o$t'ets
e!!ecti-e'" se''i(+ i( the )a 1et #i ect'" o th o$+h e>c'$si-e #ist i.$to s5 A
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s%ecia'i e# Sa'es Fo ce has a'so .ee( #e-e'o%e# to se -ice these e-e + o0i(+
Mo#e ( Retai' o$t'ets5 C$ e(t'", the Co)%a(" is co-e i(+ o-e J::: 1e"
acco$(ts a(# is e>%ecte# to #o$.'e the sa'es i( the (e>t "ea 5
I( o #e to . i(+ i( co)%'ete etai' !oc$s to the .$si(ess th o$+h #i ect each a(#
#ist i.$tio(, the Co)%a(" has a'so $(#e ta1e( a( a++ essi-e %'a( to i#e(ti!" Foc$s
Sates i( the co$(t "5 The o. ecti-e .ehi(# this is to i(c ease st o(+ ($)e ic
#ist i.$tio(, e#$ce #e%e(#e(c" o( 0ho'esa'e, i(itiate e>te(si-e BTL acti-ities,
st e(+the( $ a' co-e a+e a(# i(t o#$ce s)a t sa'es !o ce to co$(te a("
co)%etitio(5
Co %o ate Socia' Res%o(si.i'it"
Hi)a(i s )issio( o! a co(t i.$ti(+ 0ho'e hea te#'" to0a #s the e(-i o()e(t a(#
societ" attai(s a )o e h$)a(e !o ) 0ith its a%% oach o! a## essi(+ -a io$s socia'
iss$es5 As a es%o(si.'e co %o ate citi e(, Hi)a(i co(ti($es to i(-est i( socia''"
)ea(i(+!$' % o ects i( West Be(+a' a(# a# oi(i(+ states5 As a %a t o! co)%a(" s
Co %o ate Socia' Res%o(si.i'it" Hi)a(i has #e-ise# -a io$s Se'! E)%'o")e(tsche)es 'i1e Hi)a(i Mo.i'e T a#e s a(# S)a'' i''a+e Sho%s sche)es !o the
$ a' $(e)%'o")e(t "o$th6
+i3h,i3h!$ &) Se,) Em',&(men! $cheme
+imani M&?i,e Trader$
This sche)e co-e s s)a'' to 'a +e -i''a+es 0ith %o%$'atio( a(+i(+ ! o) = :: to
:::5
The se'ecte# %e so(s a e i(-o'-e# i( #oo to #oo se''i(+ o! Hi)a(i % o#$cts i(
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i(te io -i''a+es5
De%e(#i(+ o( the e!!o t a(# )oti-atio( o! the i(#i-i#$a', the )o(th'" ea (i(+
-a ies .et0ee( Rs :: to Rs
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% o#$cts
Hi)a(i #o (ot ta1e a(" #e%osit ! o) the se'ecte# i(#i-i#$a's a(# ta1e .ac1
$(so'# stoc1s i! e*$i e#5
The )a 1eti(+ t ai(i(+ +i-e( ." Hi)a(i he'%s the %e so( to !i(# se''i(+o%%o t$(ities !o
othe ite)s
)a($!act$ e# ." )ic o e(te % ises as 0e''
The R&,, O"!
A( i(itia' t ia' i( West Be(+a' sho0e# e(co$ a+i(+ es$'ts 'ea#i(+ to !i(a(cia'
i(#e%e(#e(ce o! 0o)e( a(# $(e)%'o"e# "o$th5 We ha-e o''e# o$t the sche)es
to A(#h a / a#esh, Ma#h"a / a#esh, O issa a(# Chattis+a h o-e 'ast o(e "ea 5
We a'so %'a( to co(so'i#ate the acti-ities i( )o e states 'i1e O issa, Ma#h"a
/ a#esh, A(#h a / a#esh a(# Chattis+a h5
C&mm"ni!( Medica, S"''&r!
The Co)%a(" s%o(so s s$.si#i e# t eat)e(t o! the (ee#" i( .est@i(@c'ass hos%ita's
'i1e AMRI a(# Sh ee ish$#ha(a(# Hos%ita' a(# Resea ch I(stit$te i( Ko'1ata5
Do(atio(s a e )a#e i( the !o ) o! ! ee s$%%'ies o! )e#ici(es, assista(ce !o
s$ +e ies a(# hos%ita' cha +es !o the %oo th o$+h t $st5 Hi)a(i esta.'ishe# theHi)a(i Natio(a' I(stit$te !o Bo(e Ma o0 T a(s%'a(tatio( i( the Na a"a(a
H $#a"a'a"a I(stit$te, Ba(+a'o e, $(#e the s$%e -isio( o! D De-i Shett", the
0e''@1(o0( ca #iac s$ +eo(5 This i(stit$te % o-i#es t eat)e(t !o .o(e )a o0
t a(s%'a(tatio( at ! ee o a!!o #a.'e costs to the (ee#"5
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BOD a(# Ma(a+e)e(t Tea)
B&ard &) Direc!&r6$
Mr R S A3ar5a, E>ec$ti-e Chai )a(, is a Cha te e# Acco$(ta(t, Co)%a("
Sec eta ", LLB a(# a Maste De+ ee ho'#e i( Co))e ce5 Co@!o$(#e o! E)a)i
G o$% o! Co)%a(ies, he is e(#o0e# 0ith a . i''ia(t !i(a(cia' ac$)e(5 A #o"e( o!
I(#ia( i(#$st ", he is a'so a )aste i( st ate+ic %'a((i(+ a(# co %o ate a!!ai s5
Besi#es E)a)i Lt#, he is a'so a Boa # )e).e o! se-e a' othe co)%a(ies
i(c'$#i(+ E)a)i /a%e Mi''s Li)ite#, E)a)i Rea't" Li)ite#, A#-a(ce Me#ica e
a(# Resea ch I(stit$te Li)ite#, So$th Cit" / o ects 7Ko'1ata8 Li)ite# R$%a &
Co)%a(", a)o(+ othe s5
Mr R S G&en=a Di ecto , Co@!o$(#e o! E)a)i G o$% o! Co)%a(ies, is a( M
Co) a(# LLB5 A ta>atio( e>%e t, he is a'so a )aste i( st ate+ic %'a((i(+,
co %o ate a!!ai s a(# !i(a(ce5 A%a t ! o) E)a)i Lt#, he is a'so a Boa # )e).e
o! E)a)i /a%e Mi''s Li)ite#, A#-a(ce Me#ica e a(# Resea ch I(stit$te Li)ite#,
So$th Cit" / o ects 7Ko'1ata8 Li)ite# a(# )a(" othe co)%a(ies5
Mr S K G&en=a , Ma(a+i(+ Di ecto , oi(e# E)a)i a!te co)%'eti(+ + a#$atio(
i( co))e ce5 With ich i(#$st " e>%e ie(ce, he # i-es % o#$ctio(, o%e atio(,
#ist i.$tio( a(# h$)a( eso$ ce )a(a+e)e(t i( E)a)i5
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Mr Viren J Shah Di ecto , is a( AM/ ! o) the Ha -a # B$si(ess Schoo',
4SA5 He se -e# as the Go-e (o o! West Be(+a' a(# 0as a'so a /a 'ia)e(ta ia(
as a Ra "a Sa.ha )e).e 5
Mr K / Memani , Di ecto , is a Cha te e# Acco$(ta(t a(# !o )e chai )a( a(#
co$(t " )a(a+i(+ %a t(e o! E (st & Yo$(+, I(#ia5 He has e>%e tise i( .$si(ess
a(# co %o ate a#-iso ", !o ei+( ta>atio(, !i(a(cia' co(s$'ta(c" a(# has co(s$'te#
se-e a' #o)estic a(# !o ei+( co)%a(ies o( co %o ate a!!ai s5
Mr S K T&di > I(#e%e(#e(t Di ecto , is a( M Co)5 He is the Chai )a( o! the
Sh achi G o$% o! Co)%a(ies a(# Boa # )e).e o! A#-a(ce Me#ica e a(#
Resea ch I(stit$te Li)ite#, So$th Cit" / o ects 7Ko'1ata8 Li)ite#, Khaita( 7I(#ia8
Li)ite# a)o(+ othe s5
Mr Vaid(a S Cha!"rvedi I(#e%e(#e(t Di ecto , is a 1a-i a , a"$ -e#acha "a
a(# he'# 1e" %ositio(s i( the Rasht i"a A"$ -e#a Ma(#a'5
Mr M&han G&en=a 0h&,e!ime Direc!&r the e'#e so( o! M R S Goe(1a, 3t5
Chai )a( o! E)a)i G o$% o! Co)%a(ies, ho'#s a(# 'oo1s a!te the )a 1eti(+
as%ects o! the Rs :::@c o e E)a)i G o$%5 His o'e as Di ecto o! E)a)i Lt# is
ai)e# at #e-e'o%i(+ the )a 1et sha e o! the co)%a(" .oth i( I(#ia a(# a. oa#5 A(
MBA ! o) Ca #i!! i( the 4K, Moha( is c$ e(t'" the ice Chai )a( o! Ma 1eti(+Co))ittee, CII Easte ( Re+io(, Co))ittee Me).e , Me cha(ts? Cha).e o!
Co))e ce, Ko'1ata a(# Fi(a(ce Chai o! Yo$(+ E(t e% e(e$ s O +a(i atio(
7YEO8 Ko'1ata Cha%te 5 He is a'so the Ho(o a " Co(s$' o! /o'a(# i( Ko'1ata5
Dete )i(e# to sta" ahea# i( co)%etitio(, the .i++est !eathe i( his ca% is the
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'a$(ch o! Fai a(# Ha(#so)e, the !i st )e(?s !ai (ess c ea) i( I(#ia a(# )a1i(+ it
as the $(#is%$te# )a 1et 'ea#e 5 Moha( is s%ea hea#i(+ E)a)i G o$%?s ce)e(t i(
setti(+ $% a th ee@)i''io(@to((e ce)e(t %'a(t i( Chattis+a h a(# 0as a'so
i(st $)e(ta' i( .a++i(+ the so'e #ist i.$to shi% i+hts !o Dis(e" Schoo' Ba+s i(I(#ia5
Mr Adi!(a V A3ar5a, Who'eti)e Di ecto ,the e'#e so( o! M R S A+a 0a',
3t Chai )a( o! the E)a)i G o$% o! Co)%a(ies, is a )a( 0ho a'0a"s sees 'i!e i(
a %ositi-e 'i+ht a(# .e'ie-es i( co(! o(ti(+ cha''e(+es hea#@o(5 To#a", he is a
Di ecto o( the .oa # o! E)a)i Lt#, a(# othe + o$% co)%a(ies 'i1e E)a)i
Biotech Lt#, E)a)i /a%e Mi''s Lt#, AMRI Hos%ita's Lt# a(# othe s5 At a "o$(+
a+e he has )a#e a( i(#e'i.'e i)% i(t i( $((i(+ a co %o ate co(+'o)e ate a(# ca(
.e a !o$(tai( o! i(s%i atio( to a(" as%i i(+ .$si(ess)a(5 He is a'so the Ho(o a "
Co(s$' o! the Re%$.'ic o! Ethio%ia i( Ko'1ata a(# E>ec$ti-e Co))ittee )e).e
o! Assocha)5
Mr +ar$h V A3ar5a, Who'eti)e Di ecto , so( o! M R S A+a 0a', 3t
Chai )a( o! E)a)i G o$% o! Co)%a(ies, is a)o(+ those se'ect "o$(+ .a(# o!
.$si(ess 'ea#e s 0ho a e .o ( to .$i'#5 He has a' ea#" )a#e a cease'ess
i)% essio( i( $((i(+ a .$si(ess .ehe)oth, 0hich to a(" as%i i(+ .$si(ess)a(
ca( .e a !o$(tai( o! i(s%i atio(5 To#a", as the "o$(+est Di ecto o! E)a)i G o$%
o! Co)%a(ies, he ($ t$ es t0o !'a+shi% . a(#s o! E)a)i Lt# Na- at(a a(#
Bo o%'$s that ho'# %o'e %ositio( i( thei es%ecti-e se+)e(ts5 He a'so 'oo1s a!tethe Retai' .$si(ess o! the E)a)i G o$% a(# has .ee( i(st $)e(ta' !o e>%a(#i(+
the %ha )ac" chai( F a(1 Ross Lt# a(# the .oo1 c$) +i!t sto e Sta )a 15
M$. Pri!i S"re=a Who'eti)e Di ecto , #a$+hte o! M R S A+a 0a', 3t
Chai )a( o! the E)a)i G o$% o! Co)%a(ies, is o(e o! I(#ia?s $%co)i(+ .$si(ess
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scio(s 0ho is )a1i(+ he st o(+ % ese(ce !e't i( the !ast )o-i(+ co(s$)e +oo#s
se+)e(t5 Bei(+ the o('" 'a#" Di ecto o( the .oa # o! E)a)i Lt#, she s").o'i es
0o)e( e)%o0e )e(t i( the co)%a("5 / iti at % ese(t 'oo1s a!te a s'e0 o! E)a)i
. a(#s i( the hai ca e a(# %e so(a' ca e se+)e(t5 A 1e" )e).e o! the thi(1 ta(1that # i-es the E)a)i G o$% !o 0a #, / iti hea#s the )a 1eti(+ #i-isio( o!
E)a)i, the )ai(sta" o! the FMCG o$t!it5 She is a'so a)o(+ the co e )e).e s o!
the st ate+ic tea) !o esea ch a(# #e-e'o%)e(t 7R&D8 i( E)a)i Lt#5
Mr Ami! Kiran De? I(#e%e(#e(t Di ecto , is the E>@ Chie! Sec eta ",
Go-e ()e(t o! West Be(+a' a(# % ese(t'" a Chai )a( o! G$ a at A).$ a Ho$si(+
De-e'o%)e(t Li)ite#, a 3oi(t Secto Co)%a("5
Mr S. B. Gan3",( I(#e%e(#e(t Di ecto , is the Chai )a( E)e it$s o! E>i#e
I(#$st ies Lt# a(# a'so #i ecto o! ING "s"a Li!e I(s$ a(ce Co / Lt#, WBIDC,
S$(#a .a( I(! ast $ct$ e De-e'o%)e(t Co %o atio(, Be(+a' Cha).e o!
Co))e ce a(# I(#$st " a)o(+ othe s5He is a'so the Chai )a( o! Associate#
Batte " Ma($!act$ e s 7Ce"'o(8 Lt#, S i La(1a Ce(t$ " /'".oa #s 7I8 / Lt# a(#
/ee 'ess T $st Ma(a+e)e(t Co Lt#5
Mr Y. P. Trivedi I(#e%e(#e(t Di ecto , e)i(e(t ta> e>%e t a(# a#-ocate,
S$% e)e Co$ t, is a'so a Ra "a Sa.ha )e).e o! the /a 'ia)e(t5 A )e).e o!
-a io$s Go-e ()e(t Co))ittees 'i1e the Sta(#i(+ Co))ittee o( Fi(a(ce,
Co(s$'tati-e Co))ittee !o the Mi(ist " o( Co))e ce a)o(+ othe s, S i T i-e#i
is a'so o( the .oa # o! Re'ia(ce I(#$st ies Lt#, Re'ia(ce /et o'e$) Lt#, Bi 'a
/o0e So'$tio(s Lt#, Bi 'a Cots"( 7I(#ia8 Lt# a(# The Ua(#$ /ha )ace$tica'Wo 1s Lt# 7(o0 Ua(#$ Rea't" Lt#8 o! the E)a)i G o$% as 0e'' as i( othe
co)%a(ies5
Mana3emen! Team
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M Ma(ish Goe(1a, Di ecto
M / asha(t Goe(1a, Di ecto
M N H Bha(sa'i, CEO Fi(a(ce, St ate+" a(# B$si(ess De-e'o%)e(t
M Sh"a) S$ta ia, CEO @ IMD M Sa o Cha1 a.o t", CEO @ Foo#s Di-isio(
M R K S$ a(a, / esi#e(t @ O%e atio(s a(# Co))e cia'
M K ish(a Moha(, CEO@ Sa'es, S$%%'" Chai( a(# H$)a( Ca%ita'
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TA CUM #ROM +IMA/I
Na- at(a Coo' Ta'c is a . a(# e>te(sio( o! Na- at(a Oi', 0hich to#a" e( o"s the
'ea#e shi% %ositio( as a"$ -e#ic Coo' Oi'5
Na- at(a Coo' Ta'c % o-i#es a e! eshi(+ . ea1 ! o) $s$a' ta'cs5 It co$(te s heat
a(# h$)i#it" th o$+h its coo'i(+ % o%e t", .eati(+ s0eat a(# $(#esi e# .o#" o#o$
a(# 1ee%s "o$ coo' a(# ! esh a'' #a" 'o(+5
A%t'" %ositio(e# as Duniya Ka Sabse Chotta AC , the . a(# is e(#o se# ." (o(e
othe tha( the $'i(+ Ba#shah o! Bo''"0oo#, )e+asta Shah R"=h Khan !o A''
I(#ia & the Ta)i' S$%e sta S"r(a !o So$th5
Na- at(a Coo' Ta'c is (o0 a-ai'a.'e i( t0o #i!!e e(t -a ia(ts5 A%a t ! o) the )ai(
-a ia(t, the e is a (e0 -a ia(t 'a$(che# this s$))e ca''e# 2 /avra!na C&&, Ta,c
Ac!ive De&- 0ith e! eshi(+ %e !$)e to % o-i#e a 0i#e choice set to the
co(s$)e s5
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So +et ea#" to e>%e ie(ce the ic" coo' se(satio( & 'o(+ 'asti(+ ! esh(ess 0ith the
0o '#?s s)a''est A5C @ 2Na- at(a Coo' Ta'c 5
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RESEARC+ MET+ODO OGY
Re$earch Me!h&d&,&3(
Resea ch Metho#o'o+" is a 0a" to s"ste)atica''" so'-e the esea ch % o.'e)5
Whe( 0e ta'1 to
esea ch )etho#o'o+" 0e (ot o('" ta'1 o! esea ch )etho#s .$t a'so co(si#e the
'o+ic .ehi(# the )etho# 0e $se i( the co(te>t o! o$ esea ch es$'ts a e ca%a.'e o!
.ei(+ e-a'$ate# eithe ." esea che hi)se'! o ." othe 5
The %$ %ose o! this sectio( is to #esc i.e the )etho#o'o+" ca ie# o$t to co)%'ete
the 0o 15 The )etho#o'o+" %'a"s a #o)i(a(t o'e i( a(" esea ch 0o 15 The
e!!ecti-e(ess o! a(" esea ch 0o 1 #e%e(#s $%o( the co ect(ess a(# e!!ecti-e(ess
o! the esea ch )etho#o'o+"5
This sectio( #ea's 0ith esea ch #esi+( $se#, #ata co''ectio(, )etho#s $se# a(#
sa)%'i(+ )etho#s $se#5
Re$earch de$i3n
A esea ch #esi+( s%eci!ies the )etho#s a(# % oce#$ es !o co(#$cti(+ a %a tic$'a
esea ch5
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Acco #i(+ to Ke 'i(+e 2Resea ch #esi+( is a %'a(, st $ct$ e a(# st ate+" o!
i(-esti+atio( co(cei-e# so as to o.tai( a(s0e s to esea ch *$estio(s a(# ha-e to
co(t o' -a ia(ce5
M( re$earch de$i3n
I ha-e chose( #esc i%ti-e esea ch #esi+( !o )" st$#" .eca$se I a) i(te este# i(
1(o0i(+ the co(s$)e % e!e e(ce %e tai(i(+ to sta(#a # . a(# a(# o0(e# . a(# o!BSNL5
To acco)%'ish the % e#e!i(e# o. ecti-es o! the esea ch, #esc i%ti-e esea ch
#esi+( is $se# to co''ect the e*$i e i(!o )atio( ! o) the so$ ces5 It?s a !act !i(#i(+
a%% oach +e(e a'i i(+ a c oss sectio(a' st$#" o! the % ese(t sit$atio(5
De$i3nin3 !he "e$!i&nnaire
St $ct$ e# *$estio((ai es a(# o.se -atio( )etho# ha-e .ee( $se# to co(#$ct the
esea ch5
Sam',in3 me!h&d
S%eci!ic sa)%'i(+ )etho# 0as $se# to co''ect the #ata ! o) the es%o(#e(ts
.eca$se sa)%'e si e is 'a +e5 C$sto)e s o! /ONDS a(# HIMANI 0e e se'ecte#
!o the s$ -e"5
Sam',in3 "ni!
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The #ata 0as co''ecte# ! o) the C$sto)e s ." *$estio((ai e a(# o.se -atio(
)etho# i( the /ONDS a(# HIMANI
Sam',e $iFe
The #ata 0e e co''ecte# ! o)6
: c$sto)e s
Da!a c&,,ec!i&n:
The e a e t0o )a o )etho#s o! #ata co''ectio(6
/ i)a " #ata
Seco(#a " #ata
/ i)a " #ata co''ectio( is $se# 0he( the e is (ee# !o co''ecti(+ !i st ha(# #ata5 I(
s$ch cases, (o a#e*$ate a(# $sa.'e #ata is a-ai'a.'e to the esea che 5
Seco(#a " #ata co''ectio( is $se# 0he e a#e*$ate a(# $sa.'e #ata is a-ai'a.'e to
esea che 5 / i)a " #ata co''ectio( ." o(e %e so( )a" .eco)e seco(#a " #ata !o
a(othe 5
I( )" esea ch st$#" I ha-e $se# .oth % i)a " as 0e'' as seco(#a " #ata co''ectio(
)etho#5 Fo % i)a " #ata o.se -atio( )etho# is $se#, a(# !o seco(#a " #ata the
so$ ces $se# a e .oo1s, o$ (a's, )a+a i(es a(# I(te (et5
Da!a ana,($i$
A'' the eco))e(#atio(s i( this % o ect ha-e .ee( s$++este# 1ee%i(+ i( )i(# the
tho o$+h a(a'"sis o! a'' the ste%s i( ec $it)e(t % ocess5
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Da!a c&,,ec!i&n me!h&d$
The )etho# $se# !o the s$ -e" % ocess is th o$+h *$estio((ai e5
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GRAP+ICA PRESE/TATIO/
:=5Ho0 "o$ co)e to 1(o0 %o(#s a(# hi)a(i % o#$ct
RESPONDENT NO OF PERSON
LOCAL USERS 10 PRINT MEDIA 8OTHERS !
INTERNET !
LOCAL USERSPRINT MEDIA(ROADCAST MEDIAINTERNET
INTERPRETATION"
A#out ! o$ %eo%&e get 'no( $)o* ot+e) ,ou)c,e-10 o$ t+e* a)e t+e &oca& u,e),-8 o$ t+e* a)e ge)t
'no( $)o* %)int *edia-)e,t o$ t+e* a)e 'no( $)o* t+e inte)net.
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:
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N#/r#t"# Coo$
N0) $
(oro P$us
Noe o% t&ese
I( the a.o-e #ata,
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Fr#-r#")e
Lo. Pr )e
Attr#)t /e P#)1# "-S1 " C#re Pro/ !e!
A#o e data ,a4,- / a)e &i'e t+e $eatu)e o$ att)acti e %ac'ging-12 o$ t+e* a)e &i'e t+e $)agnance in
t+e %ond,- a)e &i'e t+e &o( %)ice-)e,t o$ t+e* (ant, t+e ,'in ca)e %)o ided in t+e $eatu)e o$
%ond,.
: 5Which o! the !o''o0i(+ ta'c$) !eat$ e o! Hi)a(i "o$ 'i1e )ost
RESPODE/T /O O# PERSO/#ra3rance ;
&5 Price HA!!racive Pac=a3in3
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S=in Care Pr&vided 7H
Fr#-r#")e
Lo. Pr )e
Attr#)t /e P#)1#- "-
S1 " C#re Pro/ !e!
A?&ve da!a $a( ; &) 'e&',e are ,i=e !he )ra3nance in !he himani 7H are ,i=e !&"$ed )&r $=in '"r'&$e$ &) !hem are ,i=e !he 'ac=a3in3 re$! &) !hem ,i=e )&r!he ,&5 'rice in !he himani.
:;5Ho0 ! e*$e(t "o$ $se# a ta'c$) %o0#e
RESPO/DE/T /O O# PERSO/Ann"a,
Sea$&na, 7Occa$i&na,/ever
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A""u#$
Se#so"#$
O))#s o"#$
Ne/er
A!,ea$! &) !hem "$ed in a ann"a, 'eri&d 7 &) 'e&',e "$ed in !he$ea$&na, 'eri&d &) !hem "$ed &cca$i&na,,( re$! &) !hem are never"$ed i!.
98. Ho0 )$ch a 'e-e' o! satis!actio( "o$ a i-e# ." $se ta'c$)
RES/ONDENT NO5 OF /ERSONS
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F4LLY =/ARTIALLY
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Po"!s
H m#"
O"! &) H9 ;7 are $"33e$! !& '&nd$ re$! &) 78 are $"33e$! !& +imani
I/TERPRETATIO/
As )" )ai( o. ecti-e 0as to !i(# o$t the 'e-e' o! satis!actio( o! co(s$)e s
e+a #i(+ se -ices % o-i#es ." /o(#s 5Fo this %$ %ose the *$estio( 0as as1e# to
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#I/DI/GS
About 26 of people get know from other sourcse,10 of them are
the local users,8 of them are gert know from print media,rest of
them are know from the internet.
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Out of 50, ! people are like fragrance in the talc powder,5
are used to a"oid sweat,another 5 are used for a"oiding
odour,rest of them used it for skin care..
about 15 respondent sa#,it is cheaper,10 sa#s,it is
almost e$ual to another brand,% sa#s it is costlier than
others,rest of them are unable to sa# about the price.
Out of 50 ,15 respondents uses ponds sandal,1 of them are
using ponds magic,11 uses ponds dreamflower,rest of them ar
not using an# product of ponds.
&n the abo"e data,22 are using na"ratna cool of the himani,10
are using n#cil,10 are using boro plus,rest of them 8 are using
none of this of the himani.
Abo"e data sa#s,2 are like the feature of attracti"e
packging,15 of them are like the fragnance in the ponds,! are
like the low price,rest of them wants the skin care pro"ided in
the feature of ponds.
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Abo"e data sa#,2 of people are like the fragnance in
the himani,15 are like to used for skin purposes,! ofthem
are like the packaging,rest of them like for the lowprice
in the himani.
Atleast 2' of them used in a annual period,16 of people
used in the seasonal period,6 of them used
occasionall#,rest of them are ne"er used it.(rom the abo"e data,2' are partiall# satisfied,16 are
full# satisfied,' are not satisfied,6 are unable to sa#.
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S4GGESTIONS
/o(#s a(# E)a)i sho$'# % o-i#e ho)e #e'i-e " se -ice o! thei % o#$cts5
The e sho$'# .e co)%a(" o$t'ets i( Ba ei''" cit"5
E!!o t sho$'# .e #o(e !o #e-e'o%i(+ the co(ce%t o! +oo# e'atio(shi% 0ith
co(s$)e s5
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
64/72
The % ice %o'ic" o! the co)%a(" is *$ite hi+h as co)%a e to othe . a(#s .
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
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CO/C USIO/
/o(#s a(# E)a)i is + o0i(+ (a)e i( cos)etic i(#$st " 5 /o(#s is the % o#$ct o! H4L
N$).e = i( FMCG5 This s$ -e" 0as #o(e to i#e(ti!" -a io$s % o.'e) a(# 'e-e' o!
i#e(ti!" -a io$s % o.'e)s a(# 'e-e' o! satis!actio( o! co(s$)e , so that e!!o ts )i+ht
#o(e to satis!" the) 0hich 0o$'# es$'t i( .$i'#i(+ 'o(+ te ) e'atio(shi% .et0ee( the
c$sto)e a(# co)%a("5 D$e to #e'i-e " i( c$sto)e (ee# a(# e>%ectatio(s, it .eco)e a
#i!!e e(t tas1 to satis!" e-e " c$sto)e , the e!o e to satis!" each a(# e-e " c$sto)e the
i)%o ta(t o! .$i'#i(+ e'atio(shi% 0ith the) e>iste#5 Fo this %$ %ose a ($).e o!
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
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*$estio(s 0e e as1e# to !i(# o$t .eha-io o! c$sto)e 5 This esea ch is a'so #o(e to 1(o0
the -ie0s o! the c$sto)e to0a #s the se -ices a(# *$a'it" % o-i#e# to the) ." /o(#s
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
67/72
8/13/2019 PONDS Emami Kanchan
68/72
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
69/72
4UESTIO//AIREPERSO/A PRO#I E:
Na)e 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
A## ess 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Te'e%ho(e No5 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
E@Mai' 6 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
A+e 6XXXXXXXXXXXX Ge(#e 6XXXXXXXXXXXXXXXXXXXXXXXXXX
E#$catio(
P Q 4(#e + a#$ate P Q /ost + a#$ate
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
70/72
P Q G a#$ate P Q / o!essio(a''" $a'i!ie#
Occ$%atio(
P Q B$si(ess)a( P Q / i-ate 3o.
P Q Go-e ()e(t O!!icia' P Q A(" Othe
PRODUCT PRO#I E :
Ho0 "o$ co)e to 1(o0 a.o$t %o(#s a(# hi)a(i %o0#e s
P Q 'oca' $se s P Q % i(t )e#ia
P Q i(te (et P Q othe s
What is "o$ easo( to $se a(" o! these ta'cs
P Q ! a+ a(ce P Q a-oi# s0eat
P Q a-oi# o#o$ P Q !o s1i( ca e
Ho0 #o "o$ eco))e(# to % ice o! %o(#s 05 5t hi)a(i
P Q chea%e P Q a')ost e*$a'
P Q cost'ie P Q ca(?t sa"
Which % o#$ct o! %o(#s #o "o$ $se
P Q %o(#s )a+ic P Q %o(#s sa(#a'
P Q %o(#s # ea) !'o0e P Q (o(e o! these
Which % o#$ct o! hi)a(i #o "o$ $se
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
71/72
P Q (a- at a coo' P Q N"ci'
P Q .o o %'$s P Q (o(e o! these Which o! the !o''o0i(+ ta'c$) !eat$ es o! %o(#s "o$ 'i1e )ost
P Q 'o0 % ice P Q F a+ a(ce
P Q Att acti-e %ac1a+i(+ P Q s1i( ca e % o-i#e#
Which o! the !o''o0i(+ ta'c$) !eat$ es o! hi)a(i "o$ 'i1e )ost
P Q 'o0 % ice P Q ! a+a(ce
P Q att acti-e %ac1a+i(+ P Q s1i( ca e % o-i#e#
Ho0 ! e*$e(t "o$ $se# a ta'c$) %o0#e
P Q a(($a''" P Q seaso(a'
P Q occasio(a''" P Q (e-e
Ho0 )$ch a 'e-e' o! satis!actio( "o$ a i-e# ." $se ta'c$)
P Q !$''" P Q %a tia''"
P Q (ot P Q ca(?t sa"
Which ta'c$) "o$ s$++est to othe s
P Q %o(#s P Q hi)a(i
Kanchan Yadav, BBA-VI Sem 2010-11
8/13/2019 PONDS Emami Kanchan
72/72