Prepared for:
Seller(s) Name
Property to be marketed:
Insert Address Here
Property Address
Presented by:
Agent NameCENTURY 21 Beutler & Associates
Insert Property Photo Here
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
My Professional Experience
• My philosophy– “Customer relationships are at the heart of what I do. If you
don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”.
• My credentials and education/training• My background• My awards
Page 2
Insert Agent
Photo Here
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
The Value
• 85% of sellers used a broker or agent to sell their home*
• 90% of sellers who used a REALTOR placed their home on the Internet with the assistance of a real estate agent*
• 77% of buyers found their home with the help of a REALTOR*
• 90% of buyers looked online first in their home finding process*
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The value and importance of real estate professionals has not changed!
*2009 NAR Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® Beutler & Associates
• My company’s strengths– 20 + Years of experience – Over 250 Agents in 4 offices across multiple market areas
• Strength of the CENTURY 21 brand – Millward-Brown results
• CENTURY 21® continues to be the most recognized name in real estate*
– CGRN/worldwide
Page 4
*Source: 2009Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 5
*Results based on the MLS Market Share Report. Data pulled 1/1/2009 – 12/31/2009 for Coeur d’Alene Association of Realtors. Numbers reflect % of Market Share based on all offices in the Coeur d’Alene Association
of Realtors.
2009- CDA MLS Market Share % of Active Volume*
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 6
*Results based on the MLS Market Share Report. Data pulled 1/1/2009 – 12/31/2009 for Coeur d’Alene Association of Realtors. Numbers reflect % of Market Share based on all offices in the Coeur d’Alene Association
of Realtors.
2009- CDA MLS Market Share
% of Closed Sales Volume*
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 7
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 8
Coeur d’Alene –
# 1 OFFICE IN THE WORLD 2009
#3 OFFICE IN THE WORLD 2008
#1 OFFICE IN THE WORLD 2007
Spokane & Liberty Lake –
Double Centurion Office 2009– # 2 office in the Northwest by AGC– # 2 office in the Northwest by Units
Lewiston – – #9 office in the Northwest by AGC – #8 office in the Northwest by Units
2009 National and Regional Rankings
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
A History of Proven Results
• Awards achieved
• Company’s market share statistics
• List price to sales price ratio
• Average days on market stats vs. MLS average
Page 9
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Get More with CENTURY 21®
Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property
Disclosures• Competitive Market
Analysis• Featured on National
Website
Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites
Page 10
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 11
Most Recognized Name in Real Estate
Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
•Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
•Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.
Q “Which of these agencies , if any, is the most recognized name in real estate?”
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan (National Advertising)
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan (Local Advertising)
CENTURY 21 Beutler & Associates Media Flowchart 1st Quarter 2008
APRIL MAY JUNEMEDIA 31 7 14 21 28 5 12 19 26 2 9 16 23C21 CORPORATE: NATIONAL TVPrime Time Network
Cable News
Cable Ent.Syndication
Cable Sports
C21 BEUTLER & ASSOCIATES NETWORK TVKXLY 4 Evening New s Close GraphicKSKN 22KLEW 3 6 pm New s
RADIOKPBX 91.1 Morning & Weekend Edition, All Things Considered
NW Public Radio Morning & Weekend Edition, All Things Considered
CLEAR CHANNELKCDA 103.1KIX 96KISC 98.1
KXLY GROUPRiver 99.9 Weekly :10's & Thursday Open HouseKXLY 920 am Weekly :10's & Thursday Open House
KZZU 92.9 Weekly :10'sKVNI 1080 am Sports & Open House Wed - Sat
RADIO SPOKANE
KEYF Oldies 101.1
LEWISTON RadioKMOK 106.9 Thursday Open House
KCLK 94.1 Thursday Open House
KATW 101.5 Thursday Open House
INTERNET21GoldChoice.com Property Listings
CENTURY21.com Property listing on C21 Corporate Site
Trulia.com Property Listings from C21.com
Google.com Property Listings from C21.com
Yahoo.com Property Listings from C21.comOpenHouse.com Property Listings from C21.com
REALTOR.com Property Listings from C21.com
RealEstateJounral.comOpen House Listings from C21.com
LakeHomesUSA.comProperty Listing from C21.com
RE Book.com Property Listings & Banner Ad Links to 21GoldChoice.com
BobVila.com Property Listings from RE Book
RealEstate.com Property Listings from RE Book
Yahoo.com RE Property Listings from RE Book
Homes&Land.com Proerty Listings from Homes & Lands
LC HomeFinder.com Property Listings from Seaport Homefinder
Spokesmanreview.com Property Listings from C21.com
CdAPress.com Banner Ads Links to 21GoldChoice.com
KXLY.com Banner Ad Links to 21GoldChoice.com
Spokanesriver.com Banner Ad Links to 21GoldChoice.com
KVNI.com Banner Ad Links to 21GoldChoice.com
KREM.com/Weather PageBanner Ads Link to 21GoldChoice.com
APRIL MAY JUNE31 7 14 21 28 5 12 19 26 2 9 16 23
INTERNET CONT.LMTribune.com Banner Ad Links to 21GoldChoice.com
Dnews.com Banner Ad Links to 21GoldChoice.com
NWMarket.com Banner Ad Links to 21GoldChoice.com
CdA Chamber All Chamber sites link to 21GoldChoice.com
Hayden Chamber
Post Falls Chamber
Spokane Chamber
Spokane CVB
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 14
•Complete property websites
•Virtual Tours
•Hi-Def Panoramic Virtual Tours
•Mobile Phone Property Website
•Property Text Messaging w/Call
Capture!
•One-click posting to Craig’s List
•Voice Over Property Info
•Feedback System
•And More….
Check it out for yourself at
http://www.epropertysites.com
Insert screen shot of one of your epropertysites websites here
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
•Every Listing is enhanced on REALTOR.com•Enhanced Listings get top placement•More Photos•More Tools•More Views
Marketing Plan (Continued)
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
LimitedDescription
Limited Contact Information
Basic ListingBasic Listing•Benefit of NAR MembershipBenefit of NAR Membership•FreeFree
Limited Photos
Basic Listing On REALTOR.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Headline
25 JumboProperty Photos
Custom Property Description
Showcase ListingShowcase Listing
Agent and CompanyContact Information
Open House Alerts
Other Listings
School & Community Info
Contact Form
Special Message
Century 21 Broker Showcase – Listings Detail View
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Targeted Local Marketing
• Open Houses – Actively promote open house showings for Brokers and Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted mailings
• E-Greetings – Online greeting cards directed to potential buyers
• Local Advertising – Newspaper and local magazine
• MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
• Internet – Century21.com allows internet users to get information and photos of your home
Page 18
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 Lead Router™ Product
19
1. ConsumerInquiresOnline
Lead Router Process
2. Lead Router Finds Agent
by Cell Phone
4. SoftwareRequires
AgentAccountability
5. Managersand Brokerage
Monitor AllLeads
3. AgentContacts
Lead fromAnywhere
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Referral Services
• World’s largest referral network (based on the number of offices worldwide) brings you:
– More buyer opportunities for your property
• With over 8,000 offices and 140,000 sales associates worldwide
• CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe
Page 20
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Selling Your Home with the Help of Century21.com
The Century21.com web site averages more than 2 million visits per month
•Consumer Leads
•Property Listings
•Registered Users
•Top Search Engine partnerships; Google, Trulia and Yahoo
Page 21
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 22
Online Marketing Tools that help us Sell Your Property
• Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures
•Neighborhood ProfilesImportant information about this and other neighborhoods
• MortgageCalculator s and financing information
Slide Show
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Your Listing on Century21.com
Page 23
• Up to 20 listing Photos can be included
• Detailed property descriptions (English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• [For Lead Router Offices Only] CENTURY 21’s exclusive Lead Router technology directs online inquiries regarding your property directly to your agent within minutes
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Competitive Market AnalysisEstablishing the perfect price for your home!
• [Insert Complete CMA Here]
• Recent Sales
• Current Listings
• Under Contract
• Expired Listings
Page 24
• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Seller Service Pledge – My Personal Commitment
• 21 points of differentiation
– Commitment to service
– Agreement between you, the seller and my CENTURY 21® office.
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Thank you! I look forward to selling your home!
Page 26
Agent NameCENTURY 21 Beutler & Associates