IT is crucial to innovation @ bol.comSuperior
reliability Long tail with
complex product database
Market place concept
Belgium
450K visitors p/day
50,000 products sold
7.5 million products, 3 million
customers
Available everywhere
where demand is created
2nd hand proposition
Matches demand perfectly with
supply
Efficient & scalable
operation
Category expansion
Payment processing &
fraud prevention
Multi channel customer service
Bol.comDe winkel van ons allemaal
1. Introduction (Quiz)
2. The world is changing
3. Speed of innovation
4. Specification by example
Agenda
A short history
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2 11 18 26 3551
71
107
171
224
268
304
355
Revenues bol.com in Mio EUR Omzet in Mio Euro
Born in 1999
Grown very fast
Our mission
Part of Aholdsince 2012
Question 1: Bol.com homepageHow does the recent bol.com homepage look like?
Variant A Variant B
From media to department store1999 2000-2003
2004-2008
2009-2010 2011 2012
Books
Entertainment
Electronics
Toys
2nd hand Digital reading
Small Appliances
Appliances
Plaza
Baby
Cooking & Dining
Belgium
New
bus
ines
s &
cha
nnel
sN
ew c
ateg
orie
s
Mobile 2.0
Health & Beauty
Inte
rnati
onal
expa
nsio
n
Question 2: Total number of employeesHow many people does bol.com employ?
A) 0-100B) 101-200C) 201-300D) 301-400E) 401-500F) >501
E-commerce according to bol.com
IT180 employees
Business 330 employees
+
Question 3: Releases at bol.comHow often does bol.com release new functionality?
A) DailyB) WeeklyC) MonthlyD) QuarterlyE) Every six monthsF) Annually
Question 4: Scrumteams at bol.comHow many Scrumteams are working within bol.com?
A) 5B) 10C) 15D) 20E) 25
IT Business
SBE
Shared understanding
Test
Documentation
Example
20
Waarom binnen bol.com?
Active attitudeFlipover /
Smartboard
Business goals
Team + stakeholders
Scoping
Key examples (test cases)
Purpose user-stories
Prepare examples
(test cases)
Poker
Examples in user-stories
Adding examples (test cases)
Specification by Example process
Team + stakeholders
Brainstormsession
Prepare marketplace Marketplace
