IT is crucial to innovation @ bol.comSuperior

reliability Long tail with

complex product database

Market place concept

Belgium

450K visitors p/day

50,000 products sold

7.5 million products, 3 million

customers

Available everywhere

where demand is created

2nd hand proposition

Matches demand perfectly with

supply

Efficient & scalable

operation

Category expansion

Payment processing &

fraud prevention

Multi channel customer service

Bol.comDe winkel van ons allemaal

1. Introduction (Quiz)

2. The world is changing

3. Speed of innovation

4. Specification by example

Agenda

A short history

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2 11 18 26 3551

71

107

171

224

268

304

355

Revenues bol.com in Mio EUR Omzet in Mio Euro

Born in 1999

Grown very fast

Our mission

Part of Aholdsince 2012

Question 1: Bol.com homepageHow does the recent bol.com homepage look like?

Variant A Variant B

From media to department store1999 2000-2003

2004-2008

2009-2010 2011 2012

Books

Entertainment

Electronics

Toys

2nd hand Digital reading

Small Appliances

Appliances

Plaza

Baby

Cooking & Dining

Belgium

New

bus

ines

s &

cha

nnel

sN

ew c

ateg

orie

s

Mobile 2.0

Health & Beauty

Inte

rnati

onal

expa

nsio

n

Question 2: Total number of employeesHow many people does bol.com employ?

A) 0-100B) 101-200C) 201-300D) 301-400E) 401-500F) >501

E-commerce according to bol.com

IT180 employees

Business 330 employees

+

Question 3: Releases at bol.comHow often does bol.com release new functionality?

A) DailyB) WeeklyC) MonthlyD) QuarterlyE) Every six monthsF) Annually

Question 4: Scrumteams at bol.comHow many Scrumteams are working within bol.com?

A) 5B) 10C) 15D) 20E) 25

IT Business

SBE

Shared understanding

Test

Documentation

Example

20

Waarom binnen bol.com?

Active attitudeFlipover /

Smartboard

Business goals

Team + stakeholders

Scoping

Key examples (test cases)

Purpose user-stories

Prepare examples

(test cases)

Poker

Examples in user-stories

Adding examples (test cases)

Specification by Example process

Team + stakeholders

Brainstormsession

Prepare marketplace Marketplace