A WORLDWIDE DISTRIBUTION CHANNEL FOR SCIENTIFIC INSTRUMENTATION IN RESEARCH AND INDUSTRY
BLUE OCEAN STRATEGY – VALUE
INNOVATION
BLUE OCEAN STRATEGY – VALUE INNOVATION
Place equal emphasis on customer
value and market innovation
Create a new market space with no
direct competitors
Value
Innovation
Eliminate or
Reduce
Create and
increase
Cost
Buyer Value
• A GLOBAL DEVELOPER, MANUFACTURER AND DISTRIBUTOR OF
SCIENTIFIC AND INDUSTRIAL INSTRUMENTATION
• FOUNDED IN 1982 WITH OVER 400 EMPLOYEES GLOBALLY
• PRODUCT PLATFORM DEVELOPED INTERNALLY
• USES CHANNEL INNOVATION TO DISTRIBUTE PRODUCTS MADE
BY OTHERS
• CREATES A COMPLETE LAB FOR SCIENTISTS
WHAT IS QUANTUM DESIGN’S BLUE OCEAN?
WHAT DO PROFESSORS WANT TO DO?
• TEACH – GAIN TENURE AT A WELL KNOWN
RESEARCH INSTITUTE
• OBTAIN FUNDING FOR RESEARCH
• PUBLISH IMPORTANT RESULTS QUICKLY
• BUILD GLOBAL VISIBILITY FOR THEMSELVES AND
THE INSTITUTE
WHAT DO PROFESSORS NOT WANT TO DO?
• DEVOTE A LONG TIME TO SETTING UP THEIR LAB
• OCCUPY TIME DEFENDING THEIR DATA
• BE AT A LOSS FOR COLABORATIVE PARTNERS
BLUE OCEAN STRATEGY – VALUE INNOVATION
● Places equal emphasis on customer value and market innovation
● Create a new market space with no direct competitors
VALUE INNOVATION AND QUANTUM DESIGN COMPANY VALUES
INNOVATION IS GOOD ONLY IF IT IS USEFUL
• THE COMPANY CULTURE HAS TO SUPPORT THIS CONCEPT
• QUANTUM DESIGN PRODUCTS COMBINE VALUE AND INNOVATION
COMPANY VALUES:
• FOR ANY PROPOSAL ANSWER FOUR QUESTIONS:
• IS IT GOOD FOR OUR CUSTOMERS?
• IS IT GOOD FOR OUR EMPLOYEES?
• IS IT GOOD FOR OUR FINANCIAL STRENGTH?
• IS IT GOOD FOR OUR FUTURE?
• IF THE ANSWERS ARE ALL YES AND IT IS NOT AN OTHERWISE FOOLISH IDEA THEN JUST DO IT. DON’T MANAGE IT TO
DEATH.
DESIGN A COMPLETE LABORATORY THAT HELPS
TO FURTHER SCIENCE AND CAREERS
PROVIDE THE REFERENCE STANDARD FOR
MAGNETIC AND PHYSICAL PROPERTY
MEASUREMENT
FOSTER A NETWORK OF RESOURCES FOR
STUDENTS AND EDUCATORS ENABLING THEM
TO DISCOVER, SHARE AND FUND
LEADING-EDGE MATERIALS RESEARCH
EXPERIMENTS
CUSTOMERS
COST SAVINGS – ELIMINATE & REDUCE COMPETING FACTORS
• INDUSTRY CHALLENGE – BALLOONING HELIUM COSTS
• SOLVE PROBLEMS ACROSS THE INDUSTRY SUPPLY CHAIN
VALUE INNOVATION
Value
Innovation
Cost
Buyer Value
Eliminate or
Reduce
Create and
increase
BALANCE TOP LINE AND BOTTOM LINE INNOVATION
CHALLENGES IN THE BLUE OCEAN
• THE COMPETITION IS NEVER IRRELEVANT – STAY AHEAD OF THE IMITATORS
• NEW STRATEGY NEEDS TO EMERGE EVERY FEW YEARS
• GLOBAL BUSINESS
• CREATE AN UNFAIR ADVANTAGE – BECOME UNIQUE AND RESPECTED USING YOUR BRAND