Quality Content CreationQuality Content Creation
A great way to create quality content for
your audience is to interview an expert.
◦ Choose an expert in your niche
◦ ask him or her questions on behalf of your
audience
You and your audience will learn from
the experience and it also gives you
high quality content
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Quality Content CreationQuality Content Creation
However, carrying
out a good
interview requires a
great deal of
preparation.
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Preparing Your QuestionsPreparing Your Questions
Make a list of questions in advance
Focus on things you think your listeners or readers want to know.
If you don't have ideas, come right out and ask your audience
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Do Your HomeworkDo Your Homework
Before your interview, research the
expert
◦ Know as much as possible about them
◦ what they do
◦ and their past achievements
It's embarrassing for an interviewer to
slip up and not know something
everyone in their audience knows
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Nailing Down SpecificsNailing Down Specifics
Choose a format and
decide on a length for
the interview
You may want to ask
the interviewee if
there's a certain
format they prefer
◦ for example, interview
over Skype
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Nailing Down SpecificsNailing Down Specifics
Prep your expert on the topics you want
to cover and the overall objective of the
interview
Explain your audience's point of view
◦ Most interviewers give their subjects the
actual questions beforehand, while some
prefer the feeling of spontaneity
Ask them if they have any questions
about the interview.
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Transitioning Between QuestionsTransitioning Between Questions
Go through your list
of questions in a way
that's natural
You can keep the
interview moving by
summarizing their
answers or
commenting on them
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When Things Don't Go As PlannedWhen Things Don't Go As Planned
If your interview
subject rambles or
goes off topic. You
need to steer them
back on course
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When Things Don't Go As PlannedWhen Things Don't Go As Planned
This can be intimidating if they're a
famous person or a person of authority,
but you have to maintain control of the
interview
You can steer it back to the topic by
referring to an older answer
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When Things Don't Go As PlannedWhen Things Don't Go As Planned
If the person is too quiet, there could be several reasons. If they're nervous, try to set them at ease.
A good way to prevent this is to prepare more questions than you need.
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Wrapping upWrapping up
At the end of the interview, always ask
the subject if there's anything else they'd
like to add
Give them a chance to promote
something if they'd like to
End your interview by thanking them for
their time.
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