Quality Content Creation: Quality Content Creation:

Interviewing an ExpertInterviewing an Expert

Quality Content CreationQuality Content Creation

A great way to create quality content for

your audience is to interview an expert.

◦ Choose an expert in your niche

◦ ask him or her questions on behalf of your

audience

You and your audience will learn from

the experience and it also gives you

high quality content

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Quality Content CreationQuality Content Creation

However, carrying

out a good

interview requires a

great deal of

preparation.

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Preparing Your QuestionsPreparing Your Questions

Make a list of questions in advance

Focus on things you think your listeners or readers want to know.

If you don't have ideas, come right out and ask your audience

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Do Your HomeworkDo Your Homework

Before your interview, research the

expert

◦ Know as much as possible about them

◦ what they do

◦ and their past achievements

It's embarrassing for an interviewer to

slip up and not know something

everyone in their audience knows

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Nailing Down SpecificsNailing Down Specifics

Choose a format and

decide on a length for

the interview

You may want to ask

the interviewee if

there's a certain

format they prefer

◦ for example, interview

over Skype

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Nailing Down SpecificsNailing Down Specifics

Prep your expert on the topics you want

to cover and the overall objective of the

interview

Explain your audience's point of view

◦ Most interviewers give their subjects the

actual questions beforehand, while some

prefer the feeling of spontaneity

Ask them if they have any questions

about the interview.

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Transitioning Between QuestionsTransitioning Between Questions

Go through your list

of questions in a way

that's natural

You can keep the

interview moving by

summarizing their

answers or

commenting on them

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When Things Don't Go As PlannedWhen Things Don't Go As Planned

If your interview

subject rambles or

goes off topic. You

need to steer them

back on course

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When Things Don't Go As PlannedWhen Things Don't Go As Planned

This can be intimidating if they're a

famous person or a person of authority,

but you have to maintain control of the

interview

You can steer it back to the topic by

referring to an older answer

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When Things Don't Go As PlannedWhen Things Don't Go As Planned

If the person is too quiet, there could be several reasons. If they're nervous, try to set them at ease.

A good way to prevent this is to prepare more questions than you need.

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Wrapping upWrapping up

At the end of the interview, always ask

the subject if there's anything else they'd

like to add

Give them a chance to promote

something if they'd like to

End your interview by thanking them for

their time.

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