Team MadridMARKETING GROUP PROJECT
Quiznos’ 4Cs
4 C’s of Quiznos
Company
Customer
Competition
Context
Current Positioning Strategy Operating in the Quick Service
Segment
Price
Product: high quality, low price, toasty subs
Placement
Promotion: We’re Bold!2.00 2.20 2.40 2.60 2.80 3.00 3.20
$4.35
$4.85
$5.35
$5.85
$6.35
$6.85
$7.35
Subway
Jimmy Johns
Quiznos
Einsteins Bagel Sandwiches
Jason's Deli
McAlister's Deli Sandwiches
Panera Bread Sandwiches
Price
Quality
The New “Business Casual” Reverse / Breakaway Hybrid Model
Market trend data
Value proposition alignment
Paradox of Choice
Decision Paralysis
Unmet Expectations
Moving Forward
“Chef-Driven” Menu
Bold Flavors
Healthy Options
Business Casual Atmosphere
TVs with news
Free High-Speed WiFi
Promotions targeting Achievers
Appeal to lifestyle
Quiznos’ Now
Quiznos’ New
Forecasting - Market Share
2014 2015 2016 2017 2018 20190
50
100
150
200
250
300
Total
Total2.00 2.20 2.40 2.60 2.80 3.00 3.20
$4.35
$4.85
$5.35
$5.85
$6.35
$6.85
$7.35
Subway
Jimmy Johns
Old Quiznos
Einsteins Bagel Sandwiches
Jason's Deli
McAlister's Deli Sandwiches
Panera Bread Sandwiches
New Quiznos
Price
Quality
Business Casual
Potential Challenges
Shifting consumer Preferences
Consumer reluctance to try new things
NewMenu
Franchisee reluctance to change Changing brand image