Realityworks Sell Sheets– Updated product sell sheets to both visually interesting and brand
similar. Used fonts to create a linked and cohesive company offering, even as each had a distinct look.
RealCare Baby Brochure–
Brochure for RealCare Baby designed for trade show dispersal. Again, keeping with cohesive brand identity developed.
Logo Update–
When asked to complete more product re-branding, namely here the Pregnancy
Profile (renamed Pregnancy Simulation), I decided to update the older logo. The
previous was, in my estimation, a “halfway” association by fitting the
pregnancy silhouette around the text. My offering would marry both image and text,
and resulted in a pleasing solution.
Invitation design– Project was added to workload rather
quickly, to answer a need to further explain product to select customers . They required
a classy looking invite, one to make the recipient very honored and grateful to receive. The ticket arrived in it’s own
carrier, to remove as shown below left.
Trade show banners–
A major need upon my hire was a necessity to
attract attention at various trade shows.
Bright colors and interesting graphics were
created to draw any potential customer to the
booth.
Training Certificates– Project intended to upgrade
current stock of training certificates. Since the majority
of truly certified consumers were adult, the certificates
needed to be upgraded. My solution was to make them
similar to other wall documents, such as certifications, awards
and diplomas. Seal was created in photoshop.
RealCare Pamphlets–
Asked to take stock of all RealCare Baby materials and join them in one cohesive identity. The curve is a shape reflected in the logo, and also can be seen as an allusion to pregnancy
and the “protection” of motherhood.
yStart Handouts–
yStart’s corporate identity was already established before my
hire, so my task was to take elements of those sell sheets
and brochures and water them down for yStart informational
pamphlets.
yStart Magazine Ad–
Advertisement for yStart program in ½ page ad in target market magazine. Using minimal graphics from already designed yStart pamphlets to
avoid clutter, created a layout more reliant upon info than looks. The quotations were given added punch with the quotation marks, while the
text block was separated into two different informational segments rather than one big info block.
Medical Art– Volunteered to draw clinical art for FAS (Fetal Alcohol
Syndrome) and DAD (Drug-Affected Demonstrator) without incurring added company expense. Marker
and colored pencil on marker paper, scanned In and touched up in photoshop.
FAS Curriculum– First full curriculum
design project. Wanted to convey visually the
stark, clinical and shocking element of
the content. Designed cover, page headers
and iconography.
DAD Curriculum– Sister product to FAS, curriculum expansion allowed both DAD and FAS their own curriculums. DAD
also followed same formula for product line: clinical, stark and
shocking, to emulate the content and subject matter.
BIC Curriculum– First curriculum project with complete artistic control, which was a European
version of the popular RealCare product. Produced every art need, from cover to
layout design, PowerPoint layout design and project photography.
Curriculum Revamps– Asked to upgrade older and lesser
known products (left) into eye-catching covers (right) that
would evoke a sales response from prospective customers.
Color infusion and clever graphics usage elevated the products nicely, stimulating
sales across the board.
Curriculum-on-CD– One of my final tasks as designer was
to not only upgrade the look of all saleable curriculum, but also
design cover sleeves and labels for electronic curriculum.
First complete live photography assignment for a project. Learned to take what the subject gives you yet still accomplish what is needed for the project.
Photography/BIC Project–