UNDERSTANDING OF THE CLIENT
• Explored FORCE's site to get a general feel for the site
• Looked for descriptions of the organization OUTSIDE of the site
• Read annual report, newsletters, archives and viewed photo galleries
RESEARCH & STRATEGY
• User Feedback• Site Analysis by team• Environmental Scan
• EPA's Surf Your Watershedhttp://cfpub.epa.gov/surf/locate/index.cfm
RESEARCH & STRATEGYUser Feedback
General Questions
1.What is this site about?2.Where is Rock Creek Park?3.What is a Watershed?4.How do you donate money?5.What can you do there?
RESEARCH & STRATEGYUser Feedback
Specific Tasks 1. Open the watershed threats and problem webpage.2. Do you get sufficient information about the "Main
objective" of the website?3. Can you view the sitemap of the website?4. View the pictures.
Quotes from users
It just says about news and events
The link to button 'Donate Now' on that page does not work
Text is expected from a government site but there are no pictures at all
the map didn't DO anything...couldn't plug coordinates into
GPS...can't see the streets.
I don't know...
RESEARCH & STRATEGYUser Feedback
RESEARCH & STRATEGYSite Analysis by Team
Core issues• Dead links• Unorganized• Unattractive design• Architecture is inconsistent
DESIGNCard Sort
Quotes from users about original navigation - What is a deicer..I don't know where this goes Links?? What Links are these? No 'Projects' card...where I can put all these different projects
Redesigned navigation -
REQUIREMENTS
Concentrate on three elements
Educationeducate the public on issues and activities relating to Rock Creek and to watershed preservation in general
ContributionsIncrease contributions to FORCE
ExcitementTranslating excitement into volunteer projects and opportunities
How is the new design better?
• Users find it more easy to navigate.
• Users find it more attractive.
• Answers previous questions – what does FORCE do? What can you do there?
• More compelling for users to contribute.
ReferencesTextbook:Information Architecture for the World Wide Webhttp://oreilly.com/catalog/9780596000356/
8 Tips to Design a Charity Websitehttp://www.webdesignerdepot.com/2009/03/8-tips-to-design-a-charity-website/
How to Create, Improve and Promote a Charity Website http://www.improvetheweb.com/charity-web-sites-creating-optimizing-promoting
Website Template Designshttp://www.freewebsitetemplates.com