Impact of MNP (Mobile Number Portability) in India
SHABAJ DESAI
AGENDA
Objectives
Methodology
Analysis & Findings
Conclusion
Recommendation
Sources of Information
Objectives
To comprehend the impact of MNP & its success or failure, in India.
To analyze the factors that contribute to churn & its impact on various operators
Methodology
Primary Data:-•Questionnaire Survey conducted through:•Personal interactions
Secondary Data:Collected from various websites
Sampling design & sample size
Sampling Population
Sampling Population comprises mobile users Residing in Mumbai.
Sampling Size
Sample size is 200 mobile users randomly selected.
Area of Research
Mumbai
Operators share of surveyed sample
Age group of the sample surveyed
Findings
MNP awareness.
Churn rate (considering the sample)
Key areas contributing to churn .
MNP AWARENESS
People willing to churn
Key parameters
Parameters contributing to churn .
NETWORK
CALL CHARGES
SERVICE
OFFERS & SCHEMES
Analysis of parameters for sample size
Network was considered the most important parameter among all followed by Tariffs.
Analysis of parameters for Reliance
In the case of reliance service is the key parameter responsible for churning .
OPERATOR WISE : AIRTEL
The analysis says that there is a major gap in Call charges and the Offers/Schemes in Airtel Which gives an opportunity for other players (RELIANCE) to fill in the gap & Churn them
VODAFONE
Small gap identified in the call charges and the Offers/Schemes
RELIANCE
Major gap identified in the service and the Offers/Schemes .
IDEA
Major gap identified in the call charges
DOCOMO
Major gap is identified only in the network in Docomo
Status with the current provider
Survey analysis depicts that 50% of the subscribers are unhappy with their current operators which is also in sync with the number of people who have opted to churn post MNP.
Operators preference post MNP
Recommendations For Reliance
Reliance can churn customers by filling the gaps Identified –
Airtel : (Call charges & Offers/schemes)
Vodafone : ( Call Charges)
Idea : (Call charges)
Docomo : (Network)
Reliance is rated very low on Offers/schemes even though they offer one of the lowest packages ,this forces reliance to focus more on their marketing.
Conclusion
MNP will be a success in India, comparing it with the other countries where the average success rate was around 55-60
As far as operators are concerned I can conclude that all operators have strengths and weaknesses and with the roll out of MNP they will be highly cautious in delivering their products and services to avoid churn.
Sources of Information
Bibliography
1)Marketing Management by
Philip Kotler
2)Marketing Research by
Rajendra Nargundkar
Webliography
1)www.trai.com
2)www.coai.com
3)www.indiainfo.com
4)www.google.com
5)www.airtel.in
6)www.vodafone.in
Limitations of the report
•Sample size is of 200 only, against the Mumbai base of 28M Sub.
•For a detailed analysis, further research needs to be undertaken.
•The sample population chosen is mostly the youth , so it does not depict the
complete scenario.