Gustavo Giorgetti December 2012
“RESPONSIBLE
INNOVATION” for the sustainable development
of our own community
?
Is possible to talk about
innovation levels?
?
LEVEL 1: Face the PROBLEM. It Analyzes the existing PROBLEM.
– It doesn’t question about the type of product or service.
– It doesn’t explore to replace the need.
LEVEL 2: Dissolve the PROBLEM. It questions and replaces the PRODUCT or
SERVICE. – It keeps need as a constant.
LEVEL 3: Redefine the PROBLEM. It analyzes the validity of the NEED.
It tries to replace the need.
3 Innovation levels (by Carlos Matus)
3) Needs
2) Solutions
1) Problems
Hierarchy of INNOVATION
Long term
Middle term
Short term
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.
Chain of conclusions
Which are the types of needs
of any human activity?
?
Hierarchy of NEEDS
Physiological
Safety
Love/belonging
Esteem
Self-fulfilment
Maslow
Quality DATA from the
Authentic Sources
REUSABLE for
everybody
(understandable)
Shared INFORMATION
Ken Orr
The needs we are looking for come from these hierarchies
PEOPLE totally involved
Using RELATIOSHIPS
synchronized with the
context
Only ADDING
VALUE
Efficient SOLUTIONS
Theory of Quality Management
BASIC
EXPECTED
WANTED
EXCITING
Added value for client
Karl Albrecht
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.
Chain of conclusions
How can we speed up the
innovation process?
?
Evolution with integrated models
The integrated innovation
Solution 1 Solution 2 Solution 3
Reusable integrable models Integrated models are not easy
to be reused
The innovation accelerates geometrically
when reusability is allowed
need B
need C
need A
Solution 1
Solution 2
Solution 3 Applications
Device
Charger
Solution 1 Solution 2 Solution 3
Charger
Device
Reusable integrable models Transformed Integrated models
The innovation accelerates geometrically
when reusability is allowed
The last mile
diversity
Long Tail
The Reusability empowers the specialization
APIs
Every SOLUTION can only progress
inside of its own paradigm
Open government
Shared DATA from Authentic Source
Flexible inter-
areas/government bodies
PROCESSES
SERVICES
Open and scalable
Digital urbanism
Evolution of the solution
INTEGRATED
(ilusion)
evolution
in layers
INTEGRABLE
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.
Chain of conclusions
Diversity is always good?
?
There 2 types of DIVERSITY
The artificial diversity created by the solutions
is like Cholesterol:
(the GOOD one) => the diversity to support:
there are different external and internal needs
that require to be supported by SOLUTIONS.
These solutions have to be ADAPTABLE to the
needs with FLEXIBILITY and Sustainability.
(the BAD one) => the diversity to avoid:
“it makes its own way”, it doesn’t attach to
standards, stops sharing solutions, lacks of
flexibility and sustainability
diversity
The solution has to handle and support
diversity (sensitivity)
but don’t try to reinvent the wheel,
reuse what does work instead
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.
Chain of conclusions
How to evolve in community
inside of a solution paradigm?
?
Case: The plugs in Argentina
Problem:
Diversity of
plugs
Solution the
argentine socket
“zapatilla”
Mo
del
19
80
M
od
el
20
00
1st solution: contain in a SEPARATED way
2nd solution: combine integrating parts, it means “JOIN”
Separate
Monolithic hi-fi
stereo systems
“COMBINED”
Components stereo system
All in One using many
connectors
The temporary validity of the decision to
JOIN or SEPARATE is taken
depending on changes of the context.
Case: The Sound Systems and Video Devices
1
2
3
Join
Join
Sometimes to manage correctly diversity it is necessary to SEPARATE
and other times to JOIN.
}
But: When to JOIN and when to SEPARATE?
The correct answer is taken from some drivers
obtained from CONTEXT
They should JOIN:
• MATURE products
• High affinity functional/use
• Same speed of CHANGE
• Same level of RISK
They should SEPARATE:
• NEW products in evolution.
• Diversity functional/use
• Different speed of CHANGE
• Different level of RISK
CONCLUSIONS…JOIN vs SEPARATE
JOIN SEPARATE
When
indentifying the
DRIVER,
We will know
which is the right
answer
JOIN vs SEPARTE
“Zapatilla “Model 1980 “Zapatilla” Model 2000
CONTAINER
El The container or framework is
composed of the elements shared
with the whole diversity (for example:
they are the cables, fuse and the
frame of a socket).
DRIVER:
Do plugs continue CHANGING?
If plugs won’t change anymore If new plugs appear
JOIN
1. The elements suffer quicker
changes.
2. The container/framework
changes slower.
Case: the plugs in Argentina
SEPARATE
JOIN
JOIN
Case: The sound systems and Video devices
SEPARATE
The PARADIGM of the solution can be broken with a new higher
level innovation …and REPLACE the paradigm with a new one.
?
JOIN
SEPARATE
JOIN
Paradigm CHANGES
as so does CONTAINER
NEW PARADIGM:
Wireless Energy more
efficient than the Wired
Electricity.
It doesn’t make sense using electrical
socket in the new paradigm
DESTRUCTIVE
INNOVATION
Creativity or Destructive Innovation Joseph Schumpeter ?
“The raise and fall of companies unleashes innovation and finally it makes economy stronger”
The creativity or destructive innovation generates
profits in the community.
The no responsible innovation
(creating bad diversity and avoiding reusability)
generates losses in the community.
Separate BAD DIVERSITY
from the GOOD one
Use STANDARS or
standardise
Standardise articulations then
JOIN and/or SEPARATE
SOLUTION
that I can SHARE
1 2 For the NEW stuff For the OLD stuff
Identify primary NEEDS
Innovate using other
nature SOLUTIONS Identify secondary
needs
Identify the PROBLEMS
The “zapatilla” paradigm
3) Needs 2) Solutions 1) Problems
Responsible Innovation
?
1. Follow the levels of innovation hierarchy:
3). Needs, 2). Solutions, 1). Problems.
2. All innovations have to respect the nature of
things, it means the primary needs.
3. The speed of innovation is primarily based on
Reuse, Share and finally Compete.
4. Be responsible when innovating, avoiding to create
the bad diversity which blocks the specialization.
5. Evolve joining and separating to maximize reuse
and share development in chains of value for our
local community.
Chain of conclusions
Gustavo Giorgetti
¿ Do you have any question?
Thank you very much for your attention.
twitter: @Gus_Giorgetti
mail: [email protected]
blog: http://paradigmazapatilla.wordpress.com