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Review Sites – Tripadvisor

Knowledge Management in Web 2.0 (Seminar)

„Service is better than at a 5 star hotel“

„A pocket of paradise“

„Hidden paradise“

„Unique“

„Fantastic!!!!!!!!“

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1. Scope

2. Structure of the site tripadvisor.com

a) Handling

b) Writing a review

3. A typical user

4. Some facts and data

5. Competitors

a) Comparsion with Web 2.0 competitors

b) Conventional competitors

6. Useful information and data

7. Available data

8. Possibilities to access data

9. Questions & Answers

Table of contents

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www.tripadvisor.com

13 countries with 10 different languages

www.tripadvisor.co.ukwww.daodao.com

www.tripadvisor.jp

www.tripadvisor.com.br

www.tripadvisor.de

www.tripadvisor.es www.tripadvisor.it www.tripadvisor.fr

http://nl.tripadvisor.com

www.tripadvisor.ie

www.tripadvisor.in

www.tripadvisor.se

Scope

[Scope] Structure User Facts & data Competitors Useful information & data Available data Access data Q&A

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Hotels

Restaurants

Reviews

Overviews

Attractions

Resources

Forums

Traveler Articles

Traveler Lists

Vacation Rentals

TripAdvisor Members

Only influenced by traveler

ratings

Tripadvisors rating

Structure of the site tripadvisor.com Handling (I)

Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A

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Structure of the site tripadvisor.com Handling(II)

Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A

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Structure of the site tripadvisor.com Handling (III)

Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A

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Structure of the site tripadvisor.com Writing a review

Scope [Structure] User Facts & data Competitors Useful information & data Available data Access data Q&A

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A typical user

78,5% of the users have

children

64% of the users are

female

36% of the users have an annual household income of

110,000 USD or more

76,9% of the users are bet-ween 35 and 64 years old

83% of the users write

reviews

Source: Laboratory for Intelligent Systems in Tourism Texas A&M University (2007)

Scope Structure [User] Facts & data Competitors Useful information & data Available data Access data Q&A

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More than 20 million reviews and opinions

3 reviews and opinions per minute

More than 25 million unique monthly visitiors

More than 10 million registered users

Tripadvisor is the largest travel community in the world

More than 68,000 cities

More than 400,000 hotels

More than 550,000 restaurants

More than 90,000 attractions

Some facts and data

Scope Structure User [Facts & data] Competitors Useful information & data Available data Access data Q&A

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Comparsion with Web 2.0 competitors

There are many Web 2.0 competitors, for example:

Advantages Disadavantages

Very high hit rate Does not notice all fake texts

Actual reviews (2004 and newer) Sometimes complex navigation

Reviewer profiles

A lot of (additional) functions

Scope Structure User Facts & data [Competitors] Useful information & data Available data Access data Q&A

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Conventional Competitors

Web 1.0 Online travel operators

Conventional Telecasts about traveling like VOX-Tours Traditional travel agencies (travel catalogs) Guidebooks

Scope Structure User Facts & data [Competitors] Useful information & data Available data Access data Q&A

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Analyse language of different reviewer groups (e.g. divided by age or origin)

Detection of common non-native speaker mistakes

Connect language and pictures

Semantical interpretation of words and expressions (e.g. positiv reviews quite often contain words like: perfect, fantastic or awesome)

Translation between different languages (e.g. Leaning Tower of Pisa, La Torre di Pisa, Schiefer Turm von Pisa, Tour de Pise)

Analyse changes of traveler articles

Useful information and data

Scope Structure User Facts & data Competitors [Useful information & data] Available data Access data Q&A

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Available data

Hotel, attraction or restaurant ratings, traveler reviews and photos

Top 10 lists of hotels, attractions and restaurants in a destination

Traveler photos of a destination

Hotel and Destination Travelers’ Choice award badges

Scope Structure User Facts & data Competitors Useful information & data [Available data] Access data Q&A

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Browser Crawling API (SOAP) Content widgets (AJAX):

Badges Destination widgetRating & Reviewwidget

Possibilities to access data

Scope Structure User Facts & data Competitors Useful information & data Available data [Access data] Q&A

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Thank you for your attention

Scope Structure User Facts & data Competitors Useful information & data Available data Access data [Q&A]