RTÉ Player Summary Month on Month change Streams 4,572,000 23% Page Impressions 20,749,000 35% International share of streams 11.0% Total number of app downloads 1,389,000
LOVE/HATEHOME AND AWAY
EASTENDERS
FAIR CITYDAMO AND IVOR
LATEST IRISH NEWSTHE LATE LATE SHOW
EURO 2016 QUALIFIER
NEIGHBOURS
CONNECTED
609,000352,000273,000267,000155,000120,000115,000
105,000
94,000
85,000
1234567
8
9
10
PROGRAMMES
TOP SERIES
STREAMS
Total Streams
Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14
0
2,000,000
3,000,000
1,000,000
4,000,000
5,000,000
6,000,000
7,000,000
RTÉ Player Monthly Streams
Source: comScore DAx
• The RTÉ Player had the highest monthly stream traffic since June
N.B. The Unique Browsers measure is currently unavailable
RTÉ Player ConsumpAon by PlaCorm
Source: comScore DAx
Share of Streams
• iPhone share grew to 14% in October • The desktop version accounts for 45% of streaming activity
AndroidSamsung Smart TViPadiPod TouchiPhonePS3Xboxwww.rte.ie/player
Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
61.9% 62.3% 60.8% 60% 55%
1.5% 1% 1.6% 1.2%
1.1%
22%
1.6%0.5%
2.5%
10.6% 9.9%
2% 2.3%2.2%
2%2.1%
9.9%
0.9%
20% 19.9% 20.6%23.8% 25%
1.5% 1.8% 1.9% 2.7%
3.2% 3.9% 4.3% 5.7% 7.4%
9.8%9.9%
9.8%
2.9%
51.8%
1.7%
9.6%
0.6%
23.3%
7%
2.5%
55.3%
1.7%
10.5%
0.5%
23.2%
7.3%
2.6%
54.2%
1.7%
9.2%
0.2%
22.4%
7%
2.7%
56.9%
1.7%
11%
0.2%
23.2%
6.5%
2.5%
54.7%
1.2%
10.6%
18.3%
11.8%
2.2%
55.5%
0.3%1.6%
11.4%
21.4%
16.2%
3.4%
45.8%
0.2%
1.7%
12%
23.7%
11.8%
3.9%
46.8%
0.2%
1.5%
12.5%
23.9%
10.9%
3.8%
47.1%
0.3%
1.5%
14%
23.3%
11.9%
3.9%
45%
0.4%
Source: Blue Metrix
RTÉ Player Top 20 Programmes in October Top Series, All Platforms (except UPC TV)
LOVE/HATEHOME AND AWAY
EASTENDERS
FAIR CITYDAMO AND IVOR
LATEST IRISH NEWSTHE LATE LATE SHOW
EURO 2016 QUALIFIER
NEIGHBOURS
CONNECTED
HOMELAND
THE LATE LATE SHOW INTERVIEWS
THE SATURDAY NIGHT SHOW
CHAMPIONS LEAGUE LIVE
NINE NEWS
VIKINGS
SIX ONE NEWS
PRIME TIME
THE GOOD WIFE
CRIMINAL MINDS
609,000352,000273,000267,000155,000120,000115,000
105,000
94,000
85,000
81,000
72,000
58,000
58,000
56,000
51,000
47,000
39,000
39,000
36,000
1234567
8
9
10
11
12
13
14
15
16
17
18
19
20
PROGRAMMES
TOP SERIESSTREAMS
RTÉ Player Programme Category Analysis
Source: comScore DAx
• Drama has continued to grow in importance: more than 1 in 2 views on the RTÉ Player is to a drama programme
RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OCT 2012 OCT 2013 OCT 2014
19%18%
39%
49%54%
27%
21% 17%
5% 3%5%3%
0.3%0.2%
4% 5%0.4%0.7%
2%3.4%1.6%0.7%
19%
2.5%
RTÉ Player Programme Category Analysis
Source: comScore DAx
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2012 2013 2014
RTÉ Jr, TRTÉ & Two TubeReligous & IrishArt & MusicFactualLifestyleNews & SportDramaEntertainment
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeAAve set
• There were 260,000 unique Irish visitors to the desktop version of the RTÉ Player in September 2014, according to comScore MMX
Source: comScore MMX, Ireland 15+, September 2013 to September 2014
N.B. comScore currently measures PC/ Laptop access only – recent growth in RTÉ
Player consump?on has been driven by Apps
N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site
Total Unique Visitors
Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sept-14
Sky GoChannel 4 4oDITV.comTV3.ieRTÉ Player
200
0
500
9186 88 87 90 89 81 71 79
54
531487
431 424 415
357352
302
283 298
350
458
399311
374 370358375
308
298 290231
260
61 6663 61 586577 68 65 77 77 50 76
RTÉ.ie/Player has a young and gender balanced user base in Ireland
• Almost 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in September fell within the 15-34 age group
• The gender split was even this month
Share of Irish Unique Users of the RTÉ Player
Source: comScore MMX, Ireland 15+, September 2013 to September 2014
Age Group Gender
15-24 = 17.7%
25-34 = 20.7%45-54 = 16.4%
55+ = 21%
Male - 50%Female - 50%
35-44 = 24.2%