CREATIVITY IN EVENTS

By : Sam Shei

Showbiz Creation Ltd

President of ISES-HK

2011-2012

Sept 25, 2012

CONTENT 1. Most Suitable Formats for Events - Norm

- Tips & Factors on determine

2. Creative Solutions For Events - Budget = Brilliance

- Unique = Controversy

- Scale = Duration

3. Technology & Social Media For Events - Technology = A tool not our master by (Paul Weber)

- Social Media = Distribution Channel

- Mobile device applications = Less Printed Collateral

4. Innovative Ideas for Interactive - Impressive

- Experience

- Response

5. Sample Case

Most Suitable Format of Events Norm & Factors To Determine : -

1. Objective

2. What’s For Deliver

3. Venue - Indoor & Outdoor

4. Date & Period of Time

5. Target Audience & Size

6. Weather – Seasons

7. Outer Factors –

- Festive

- Political Situation

- Ambiance Status & etc

8. Senses – Six Senses

9. Common Sense

Creative Solutions All Possible Depends On TIME & MONEY

1. TIME –

- Sufficient preparation time

2. BUDGET -

- Low Budget = No Solution

3. UNIQUE = CONTROVERSY

- U need to kill me

4. SCALE = DURATION

- Easy to Start but never End

Sample Case Study Event : A.I.A Rewarding Presentation Seminar - 1 x General Manager Speech - 4 x Presentation Objective : Celebration great business results : Launch Supportive Policy : Everyone get something back

Period : One Afternoon Session

Show Time : 14:00 pm – 17:00 pm (3 Hrs)

Size : 1,500 pax

Venue : HKCEC – Grand Hall (Over 3,880 sq.m)

Load in Set Up : 08:00 am to 12:00 noon(4 Hrs)

Rehearsal Time : 12:00 pm – 13:00pm (1 Hr)

Budget : HK$50,000-

DON’T WANT TO TAKE THIS JOB

A.I.A. Rewarding Presentation Seminar

Theme : Fruit

Slogan : Fruitful Result / 唔用批

Pre-production Time : 2 Weeks

Door Gift : Red Apple - A.I.A. Theme Color

Concept : Health & Growing Fast

High Budget Event Sample

Louis Vitton Party

Technology & Social Media 1. Visual Display Media - Mapping : Watchout, Coolux, Multi-media - Visual Effect : 3D, LX, Animation, Holography - Smoke & Water Projection Screens - Landscape

2. Social Media

- Facebook, Twitter, Linkedin, Google, My Space, YouTube, Skype, Instagram - QQ, Netlog, WeChat, Youku, Weibo (Tencent), Ren Ren, Kaixin, Taobao, Baidu, Sohu,

Sina, Tudou - DISTRIBUTION : via SNS, Blog, Video Chat / Photo - SNS, Trade, Pin Up

3. Mobile Device - Band Width – Uploading & Downloading - Capacity of IP

4. Entertainment - Special Effect - Magical Moment

4. Innovative Ideas for Interactive

Channel + Platform to Interactive

1. Impressive + Experience = memory

2. Touchable/ Tangible & Untouchable / Intangible

3. Response :

- Survey by questionnaire, evaluative form

- Instant response by voting system – ARS

4. Interview

Sample Case Event : Incentive Program for AXA Top Producer

Destination : Gold Coast - Australia

Size : 250 pax

Duration : 4 Days 3 Nights

Programme : - Sites seeing

- Convention

- Team Building

- Horse Racing – AXA CEO Cup

- Award Gala

Sample Case

Event : Incentive Program for DHL Int’l Group

Destination : Hong Kong, Shanghai, Beijing

Size : 100 pax

Duration : 3 Days 2 Nights on each location

Programme: - Sites seeing

- Leisure

- Team Building

- First Gala on Great Wall

- Award Gala in China World

Sample Case Incentive Program for DHL Int’l Group

Incentive Program for DHL Int’l Group

Incentive Program for DHL Int’l Group

Thank You