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CREATIVITY IN EVENTS
By : Sam Shei
Showbiz Creation Ltd
President of ISES-HK
2011-2012
Sept 25, 2012
CONTENT 1. Most Suitable Formats for Events - Norm
- Tips & Factors on determine
2. Creative Solutions For Events - Budget = Brilliance
- Unique = Controversy
- Scale = Duration
3. Technology & Social Media For Events - Technology = A tool not our master by (Paul Weber)
- Social Media = Distribution Channel
- Mobile device applications = Less Printed Collateral
4. Innovative Ideas for Interactive - Impressive
- Experience
- Response
5. Sample Case
Most Suitable Format of Events Norm & Factors To Determine : -
1. Objective
2. What’s For Deliver
3. Venue - Indoor & Outdoor
4. Date & Period of Time
5. Target Audience & Size
6. Weather – Seasons
7. Outer Factors –
- Festive
- Political Situation
- Ambiance Status & etc
8. Senses – Six Senses
9. Common Sense
Creative Solutions All Possible Depends On TIME & MONEY
1. TIME –
- Sufficient preparation time
2. BUDGET -
- Low Budget = No Solution
3. UNIQUE = CONTROVERSY
- U need to kill me
4. SCALE = DURATION
- Easy to Start but never End
Sample Case Study Event : A.I.A Rewarding Presentation Seminar - 1 x General Manager Speech - 4 x Presentation Objective : Celebration great business results : Launch Supportive Policy : Everyone get something back
Period : One Afternoon Session
Show Time : 14:00 pm – 17:00 pm (3 Hrs)
Size : 1,500 pax
Venue : HKCEC – Grand Hall (Over 3,880 sq.m)
Load in Set Up : 08:00 am to 12:00 noon(4 Hrs)
Rehearsal Time : 12:00 pm – 13:00pm (1 Hr)
Budget : HK$50,000-
DON’T WANT TO TAKE THIS JOB
A.I.A. Rewarding Presentation Seminar
Theme : Fruit
Slogan : Fruitful Result / 唔用批
Pre-production Time : 2 Weeks
Door Gift : Red Apple - A.I.A. Theme Color
Concept : Health & Growing Fast
High Budget Event Sample
Louis Vitton Party
Technology & Social Media 1. Visual Display Media - Mapping : Watchout, Coolux, Multi-media - Visual Effect : 3D, LX, Animation, Holography - Smoke & Water Projection Screens - Landscape
2. Social Media
- Facebook, Twitter, Linkedin, Google, My Space, YouTube, Skype, Instagram - QQ, Netlog, WeChat, Youku, Weibo (Tencent), Ren Ren, Kaixin, Taobao, Baidu, Sohu,
Sina, Tudou - DISTRIBUTION : via SNS, Blog, Video Chat / Photo - SNS, Trade, Pin Up
3. Mobile Device - Band Width – Uploading & Downloading - Capacity of IP
4. Entertainment - Special Effect - Magical Moment
4. Innovative Ideas for Interactive
Channel + Platform to Interactive
1. Impressive + Experience = memory
2. Touchable/ Tangible & Untouchable / Intangible
3. Response :
- Survey by questionnaire, evaluative form
- Instant response by voting system – ARS
4. Interview
Sample Case Event : Incentive Program for AXA Top Producer
Destination : Gold Coast - Australia
Size : 250 pax
Duration : 4 Days 3 Nights
Programme : - Sites seeing
- Convention
- Team Building
- Horse Racing – AXA CEO Cup
- Award Gala
Sample Case
Event : Incentive Program for DHL Int’l Group
Destination : Hong Kong, Shanghai, Beijing
Size : 100 pax
Duration : 3 Days 2 Nights on each location
Programme: - Sites seeing
- Leisure
- Team Building
- First Gala on Great Wall
- Award Gala in China World
Sample Case Incentive Program for DHL Int’l Group
Incentive Program for DHL Int’l Group
Incentive Program for DHL Int’l Group
Thank You