1. CREATIVITY IN EVENTSBy : Sam SheiShowbiz Creation LtdPresident of ISES-HK2011-2012Sept 25, 2012

2. CONTENT1. Most Suitable Formats for Events- Norm- Tips & Factors on determine2. Creative Solutions For Events- Budget = Brilliance- Unique = Controversy- Scale = Duration3. Technology & Social Media For Events- Technology = A tool not our master by (Paul Weber)- Social Media = Distribution Channel- Mobile device applications = Less Printed Collateral4. Innovative Ideas for Interactive- Impressive- Experience- Response5. Sample Case 3. Most Suitable Format of EventsNorm & Factors To Determine : -1. Objective2. Whats For Deliver3. Venue - Indoor & Outdoor4. Date & Period of Time5. Target Audience & Size6. Weather Seasons7. Outer Factors - Festive- Political Situation- Ambiance Status & etc8. Senses Six Senses9. Common Sense 4. Creative SolutionsAll Possible Depends On TIME & MONEY1. TIME - Sufficient preparation time2. BUDGET -- Low Budget = No Solution3. UNIQUE = CONTROVERSY- U need to kill me4. SCALE = DURATION- Easy to Start but never End 5. Sample Case StudyEvent : A.I.A Rewarding Presentation Seminar- 1 x General Manager Speech- 4 x PresentationObjective : Celebration great business results: Launch Supportive Policy: Everyone get something backPeriod: One Afternoon SessionShow Time : 14:00 pm 17:00 pm (3 Hrs)Size: 1,500 paxVenue : HKCEC Grand Hall (Over 3,880 sq.m)Load in Set Up: 08:00 am to 12:00 noon(4 Hrs)Rehearsal Time: 12:00 pm 13:00pm (1 Hr)Budget: HK$50,000- DONT WANT TO TAKE THIS JOB 6. A.I.A. Rewarding Presentation Seminar Theme : Fruit Slogan: Fruitful Result / Pre-production Time : 2 Weeks Door Gift : Red Apple - A.I.A. Theme Color Concept : Health & Growing Fast 7. High Budget EventSampleLouis Vitton Party 8. Technology & Social Media1. Visual Display Media- Mapping : Watchout, Coolux, Multi-media- Visual Effect : 3D, LX, Animation, Holography- Smoke & Water Projection Screens- Landscape2. Social Media- Facebook, Twitter, Linkedin, Google, My Space, YouTube, Skype, Instagram - QQ, Netlog, WeChat, Youku, Weibo (Tencent), Ren Ren, Kaixin, Taobao, Baidu, Sohu,Sina, Tudou - DISTRIBUTION : via SNS, Blog, Video Chat / Photo - SNS, Trade, Pin Up3. Mobile Device- Band Width Uploading & Downloading- Capacity of IP4. Entertainment- Special Effect- Magical Moment 9. 4. Innovative Ideas for Interactive Channel + Platform to Interactive 1. Impressive + Experience = memory 2. Touchable/ Tangible & Untouchable / Intangible 3. Response : - Survey by questionnaire, evaluative form - Instant response by voting system ARS 4. Interview 10. Sample CaseEvent : Incentive Program for AXA Top ProducerDestination : Gold Coast - AustraliaSize: 250 paxDuration: 4 Days 3 NightsProgramme : - Sites seeing - Convention- Team Building- Horse Racing AXA CEO Cup- Award Gala 11. Sample CaseEvent: Incentive Program for DHL Intl GroupDestination: Hong Kong, Shanghai, BeijingSize : 100 paxDuration : 3 Days 2 Nights on each locationProgramme:- Sites seeing- Leisure - Team Building - First Gala on Great Wall - Award Gala in China World 12. Sample CaseIncentive Program for DHL Intl Group 13. Incentive Program for DHL Intl Group 14. Incentive Program for DHL Intl Group 15. Thank You