www.sheridanandco.com
We are a full service re tail design agency.
What our clients say
Mark Riches, CEOWorld Duty Free
Sheridan&Co has maintained the total D.N.A of the old World of Whiskies shops but updated it to the 21st Century. The brief was delivered exactly as we wishes and I was completely blown away when I visited the store, as it exceeded my wildest dreams. We look forward to working with Sheridan&Co in the future on further projects.
This site was described as ‘The best whisky environment in the world’ by Martin Moodie of the Moodie Report.
David Stephens, V.M. Manager Estee Lauder
Sheridan&Co has one of the best creative teams I have ever worked for. They have the ability to take a brief and really develop it without compromising the identity or direction of our brands. Their attention to detail is second to none, and the quality of builds is superb.
Projects are managed from start to finish incredibly well and with only one person to deal with, projects run fast and efficiently. They are a pleasure to work with!
Rebecca Hough, Head of P.O.S.Dunhill
We have been delighted with the work that the design team at Sheridan&Co have produced for us over the past few months They have a very innovative and detailed approach and have tackled a challenging brief head on. The team have produced a well engineered, bespoke solution that really delivers by allowing us to display and hero key products in a unique way.
We are now to looking to implement their design work on a global basis to feature in dunhill stores worldwide.
BloomingInteractive shop-in-shop’s 400% sales rocket for Lab Series
400%
TastyNew World of Whiskies store shows a spirited 200% sustained sales rise
200%
Speedy Special edition Absolut Rock sold out in half the time across 10 airports
200%
BeautifulRoadshow mobile unit multiplies Urban Decay sales fourfold in a week
400%
Some results
Where you may have seen us
LondonBlandford Street, Marylebone
SalesClient ServicingStrategy & InsightDesign StrategyDigitalMarket Research POP-UP Store
New YorkWooster Street, Soho
SalesClient ServicingStrategy & InsightDesignDesign Development Project Management
Head OfficeMarket Harborough, Leicestershire
DesignDesign DevelopmentProject ManagementProduction campus (6,000 m2)Digital printVinyl’sSpray paintLogisticsWarehouseInstallation
ShanghaiAscendas Plaza, TianYaoQiao Road
SalesClient ServicingProduction Management
Hong KongWyndham Street, Central
SalesClient ServicingStrategy & InsightDesignProject managementProduction Management
Office locations
Our global footprint
Market HarboroughLondon
New YorkShanghai
Hong Kong
VancouverSeattle
San Francisco
Los AngelesHouston
OntarioQuebec
MontrealConnecticut
Boston
Miami
Cancun
Sao Paulo
Cape Town
Johannesburg
Nigeria
DubaiEgypt
TunisiaPortugal
SpainFrance
UKIreland
Canary Islands
Italy
GermanySwitzerland
DenmarkNorway
Sweden
Finland
Moscow
St Petersburg
Mumbai
Beijing
Singapore
Taipei
SeoulJapan
Brisbane
Sydney
Melbourne
Kazakhstan
Sheridan&Co Presence
Sheridan&Co Work
A brief history
X
Wolf Ollins
Fitch
Household
Four IV
Sheridan&Co
Process
Retail Strategy Design Development ImplementationConcept
I-AM
What we do
• Align Brand objectives with consumer needs and aspirations
• Recognise different consumer groups
• Visualise the proposition
• Engineer the solution
• Actuate the selling cycle: Engagement, Evaluation, Sale
What we do
Purchase Brand Consumer
What we do
Purchase
Brand
Consumer
• Align Brand objectives with consumer needs and aspirations
• Recognise different consumer groups
• Visualise the proposition
• Engineer the solution
• Actuate the selling cycle: Engagement, Evaluation, Sale
Sectors
Travel RetailBeauty
Spirits
Jewellery/Watches
Food
SolutionHigh-gloss dark brown counters and walls are the signature colour of the brand, and make a bold and distinct presence in the retail environment. Oversized satin white Corian countertops are a stylish and striking visual element that frame the Laura Mercier display units.
Gold details and polished steel and mirror accents give a dynamic sense of glitz and movement. Anchoring the sites are beautiful fields of honey onyx tile; an important element that adds warmth and completes the balance of contemporary and traditional.
Floating above the Bloomingdales and Harvey Nichols sites are custom Swarovski crystal chandeliers, providing an elegant sparkle. Overall, the sites, like the Laura Mercier brand, strive to be elegantly modern – an approachable yet confident and uncomplicated beauty.
Laura MercierNew York: Saks 5th Avenue, Bloomingdales; London: Harvey Nichols, Selfridges; Galleries Lafayette in Berlin and Paris.
BriefSheridan&Co designers worked closely with the Laura Mercier team to develop a palette of materials and design elements that make a strong brand statement.
BriefTo maintain WDF’s reputation as a specialist whisky store and ‘haven for whisky drinkers’, but also to broaden its appeal to a more diverse audience
SolutionThe new design concept for the store mixes the modern and traditional, juxtaposing a sleek, contemporary interior with a palette of seasoned materials associated with the whisky industry, such as oak and brass. The arched ceiling clad with oak echoes the inside of a whisky barrel. To demystify some of the issues surrounding malt whisky, areas were created including the Discover Your Taste Bar and product zones such as Fireside Indulgence or Rare & Vintage
ResultsSales in 1st month of redesigned store raised 20% compared to previous years
World of Whiskies
BriefCreate a new merchandising and window system for its jewellery collection, upgrading the experience whilst integrating the story of its long and illustrious history.
SolutionWe asked ourselves ‘what is a window really for?’ Behind the glass of a jeweller’s window lies luxury; in front stands desire. A jeweller’s window should tempt a meeting, engender an entrance. Regimented window displays appear a barrier, deterring the desired embrace.
The answer was to encourage a customer’s entrance to the store by visually seducing the eye using curvature in the displays and an arced hierarchy of graphic, unit and product. Each is linked by shape and alignment, and by swoops of hand-tied ribbon.The result is a more organic visual landscape which speaks of nature; a vista which looks open and inviting.
The system has flexibility in its implementation, as Mappin & Webb’s showrooms vary architecturally from the historic to the contemporary.
ResultsMappin & Webb is hugely impressed, and is using the concept for its Christmas windows. Sheridan&Co is also now designing for the windows of its sister retailer, Goldsmiths.
Mappin & Webb
Europe, 2010.Design and production of a traveling roadshow for unique colour brand, concessions and mainstream distribution in UK department stores and Sephora.
Urban Decay
Absolut Vodka “Rock Edition” launched in Selfridges on 1st September before rolling out to top supermarkets, display cabinets at premium bars & travel retail locations around Europe in October 2009
BriefBring the ‘Main Event’ concept - the idea that everyone can enjoy a rock star experience - to life within the travel retail sector through a family of promotional installations SolutionWe created a series of promotional installations to reflect the fashion, glamour & vibrancy of today’s modern rock star. Each stand is specifically designed according to the chosen location - airports in Stockholm, London, Paris, Frankfurt, Moscow, Barcelona, & Istanbul. Bespoke features included shelving made to look like guitar amplifiers, a drum kit, tread plate flooring & gobo projections to really bring the stand to life
ResultProduct sold out with 2 weeks remaining of the promotions allocated timescale. The concept was so well received we were asked to stretch it to include a prize draw.
Absolut Rock
Promotional sites - Gucci
Promotional sites - Dolce & Gabbana
1983Turnover: £25,000
2010Turnover:
£250,000,000
Long term relationships - Clarins
Long term relationships - Clarins
20101983
New brands 2010/11
• Aurum Holdings• Absolut Vodka• Aquascutum• Bacardi• Backes & Strauss• Balenciaga• Ballentines• BellaPierre• Bliss• Boots• Calvin Klein• Carolina Herrera• Chivas Brothers• Chloe• Christian Dior• Clarins• Clarisonic• Clinique• CMC Golf• Coty• Comme des Garcons• Crafts Council• Crème de la Mer• Darac Beauty• Debenhams• Dermalogica• Destination Skin• Dianne Brill
• Dolce & Gabanna• Dunhill• Elemis• Estee Lauder• Fiona Cairns• Fragrance Expert• Ghost• Go Smile• Grey Goose• Gucci• Harrods• Harvey Nichols• Havana Club• Hugo Boss• ICON P/Ship• Jane Iredale • Jane Packer• Jill Sander• JTI• Kanebo • Knockout• Kyoku• Lacoste• Laura Mercier• Lisa Hoffman • Lola's Kitchen• Luxottica• Luxury Cosmetics D.G.
• LVMH• Mama Mio • Mappin & Webb• Martell• Mistry's of Market
Harborough• Moncrief• Monica Vinader• Moroccan Oil• Nars• National Trust• Natural Empathy• Nickel Spa• Nina Ricci• Omorovicza• Mary Queen of Shops• Olmeca• Organic Pharmacy• Proctor & Gamble• Pernod Ricard / W.B.D.F.• Paco Rabanne• Pixi• Puig• Prada• Remede• ReVive• Rouge Bunny Rouge• Royal Carribean Cruises
• Royal Salute• Selfridges• Shafii & Schmid• Sham's Jewellers• Simple Beauty• Sisley• SKII• Sony Ericsson • Space NK• Smashbox • Staffs County Council• Sue Devitt • Superdry • Swarovski• Taylors of Old Bond Street• Tesco• The Art of Shaving• The Refinery• Too Faced• Unilever• Urban Decay• Vera Wang• Vincent Longo• Vivienne Westwood• World Duty Free• Yoo Moo
Our clients
AddressSheridan&Co10A Blandford StreetLondonW1U 4AZUK
Marble Arch Bond Street
Oxford Circus
Regent’s Park
Great Portland Street
Baker Street
Marylebone
Your closest office
Company NameSheridan&Co AddressHead OfficeRiversideMarket HarboroughLeicestershire LE16 7PTUK
London10A Blandford StreetLondonW1U 4AZUK
New York84 Wooster StreetSuite 703NY, 10012USA
Telephone NumbersHead Office: +44 (0)1858 468000London: +44 (0)20 7486 7499New York: +001 212 625 1666
Company Registration Number1720277
Websitewww.sheridanandco.com
Type of OrganisationPrivately owned company
Names of the Executive Directors / PartnersMichael Sheridan – CEO & Founder
Number and locations of offices Sheridan&Co has offices in Market Harborough, London & New York including an affiliate office in Hong Kong.Manufacturing sites are located in Market Harborough, Shanghai, Guang Chao and Hong Kong
Number of Employees80 worldwide
Company information