Social Advertising Goes Native
Your Host - Tom Edwards VP, Digital Strategy
Paid that FEELS Organic
ADVERTISING OR EDITORIAL?
REAL NATIVE ADVERTISING
$3 BILLION AD FORMAT
CONTENT IN CONTEXT
QUALITY CONTENT + ORGANIC
DOES NOT INTERRUPT
HANDS-ON vs. AUTOMATED
6 BROAD PRODUCT TYPES
Agenda
Social Annotations
Google
PROMOTED LISTINGS
RECOMMENDED CONTENT
Native in Traditional
Same Content “x” Publishers
OPEN
Editorial Ad Platform
SHARETHROUGH
Editorial Ad Platform
SHARETHROUGH
Editorial Ad Platform
ADYOULIKE
Content within the Confines
CLOSED
NATIVE BEST PRACTICES
ALIGN W/CLIENT CONTACT
THUMBSTOPPING DESIGN
VISUAL STORYTELLING
S T O R I E S & FA C T S
AT O M I Z E D C O N T E N T
EXTENSION OF EXPERIENCE
RELEVANT & TIMELY
THANK YOU!!!Tom Edwards
VP, Digital Strategy & InnovationThe Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
[email protected]