Presentation by Toby Barnett © 2011
Social Media and Advertising ChannelsConnecting Through Relationship
Part 2 – 1.6.2011
Presentation by Toby Barnett © 2011
The Chatter “Talky Talky”
• Social Media
• Major Social Networks
• How to Use Them
• Questions & Answers
Presentation by Toby Barnett © 2011
Social Media
• What is It?
• Who uses it?
• Where is it being used?
• Why is it used?
• Is Social Media Worth It?
Presentation by Toby Barnett © 2011
Major Social Networks
Presentation by Toby Barnett © 2011
Foursquare.com
• Direct Connection with Brands
• Mobile “Check-Ins” Made Easy
• Places for Your Business
• Add Specials & Discounts
• Avenue for Demonstrating Local Expertise
• Connect with Fans
Presentation by Toby Barnett © 2011
Flickr.com
• For Photographers– Amateur & Professional
• Huge and Loyal Following
• Can Be Snooty
• Owned By Yahoo (Microsoft)
• Decent Free Account
• Profiles Rank in Search Engines Quickly
Presentation by Toby Barnett © 2011
YouTube.com
• 2nd Largest Search Engine
• Video Results Display in Search Results
• Category Specific Videos
• Higher Viral Potential
• Generate a Trusted Back Link
• Can Obtain User Benefits
• Ad Revenue Sharing
Presentation by Toby Barnett © 2011
Twitter.com
• Not All Bodily Functions
• Great Source to Follow Experts
• Fast Access to New Information
• Self Promotion Not Prohibited just the opposite - it is Encouraged
• Has Become a Main Factor in Search Engine Results
Presentation by Toby Barnett © 2011
Digg.com
• Social News Sharing
• Possibility for Huge Traffic
• Difficult to get Real Estate information to ‘trend’
• Tends to be very techy
• Overly Geek!
• Excellent source for Breaking News
Presentation by Toby Barnett © 2011
Facebook.com
• Personal Profiles
• Fan Pages
• Real Estate Apps – Must Haves– NetworkedBlogs– Roost
• Fan Page Buttons
• Like Buttons
• Huge Search Engine Impact
Presentation by Toby Barnett © 2011
Don’t s
• Social Media = Time Suck
• Be Efficient on the Networks– Get in & Get out
• Don’t Spam Your Friends/Colleagues
• Play Many Games
Presentation by Toby Barnett © 2011
Do’s
• Engage the Community
• Participate
• Be Relevant
• Spend Time on Them
• Stay Focused
Presentation by Toby Barnett © 2011
Conculsion
• Social Media = Advertising
• Cost Effective
• Has a Large Reach
• Hip
Presentation by Toby Barnett © 2011
Questions & Answers