Presentation by Toby Barnett © 2011

Social Media and Advertising ChannelsConnecting Through Relationship

Part 2 – 1.6.2011

Presentation by Toby Barnett © 2011

The Chatter “Talky Talky”

• Social Media

• Major Social Networks

• How to Use Them

• Questions & Answers

Presentation by Toby Barnett © 2011

Social Media

• What is It?

• Who uses it?

• Where is it being used?

• Why is it used?

• Is Social Media Worth It?

Presentation by Toby Barnett © 2011

Major Social Networks

Presentation by Toby Barnett © 2011

Foursquare.com

• Direct Connection with Brands

• Mobile “Check-Ins” Made Easy

• Places for Your Business

• Add Specials & Discounts

• Avenue for Demonstrating Local Expertise

• Connect with Fans

Presentation by Toby Barnett © 2011

Flickr.com

• For Photographers– Amateur & Professional

• Huge and Loyal Following

• Can Be Snooty

• Owned By Yahoo (Microsoft)

• Decent Free Account

• Profiles Rank in Search Engines Quickly

Presentation by Toby Barnett © 2011

YouTube.com

• 2nd Largest Search Engine

• Video Results Display in Search Results

• Category Specific Videos

• Higher Viral Potential

• Generate a Trusted Back Link

• Can Obtain User Benefits

• Ad Revenue Sharing

Presentation by Toby Barnett © 2011

Twitter.com

• Not All Bodily Functions

• Great Source to Follow Experts

• Fast Access to New Information

• Self Promotion Not Prohibited just the opposite - it is Encouraged

• Has Become a Main Factor in Search Engine Results

Presentation by Toby Barnett © 2011

Digg.com

• Social News Sharing

• Possibility for Huge Traffic

• Difficult to get Real Estate information to ‘trend’

• Tends to be very techy

• Overly Geek!

• Excellent source for Breaking News

Presentation by Toby Barnett © 2011

Facebook.com

• Personal Profiles

• Fan Pages

• Real Estate Apps – Must Haves– NetworkedBlogs– Roost

• Fan Page Buttons

• Like Buttons

• Huge Search Engine Impact

Presentation by Toby Barnett © 2011

Don’t s

• Social Media = Time Suck

• Be Efficient on the Networks– Get in & Get out

• Don’t Spam Your Friends/Colleagues

• Play Many Games

Presentation by Toby Barnett © 2011

Do’s

• Engage the Community

• Participate

• Be Relevant

• Spend Time on Them

• Stay Focused

Presentation by Toby Barnett © 2011

Conculsion

• Social Media = Advertising

• Cost Effective

• Has a Large Reach

• Hip

Presentation by Toby Barnett © 2011

Questions & Answers