SOCIAL MEDIA MARKETING #2017Sopravvivenza, resilienza ed evoluzioneWEB E SOCIAL MEDIA MARKETING PER LE PMI
DANIEL CASARINFACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT
[email protected]+39 345 5755352
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Ti sei accorto che i social network esistono da una decina d’anni?
4Un mondo più piccolo
SOCIAL MOBILE
TRIGGER
HABITS
➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
The easiest way to build the app or bot of your dreams
Number of monthly active WeChat users
Chatbot
Social media consolidation
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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Live streamingvideo
Chatbot
Expiring social content
AR, VR, 360°, Circular video
AR, VR, 360°, Circular video
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
Chatbot
Ratings will be everywhere
Millennials will face a choiceBail on social media platforms,
or fall deeper in the echo chambers.
Digital equilibrium
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We’ll see new ways to communicate concisely and nonverbally.
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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“Good salespeople sell value and social media is the best place to find this value
because of its transparency.”Gary Vaynerchuk
Chatbot
Organic social traffic gets harder
The rise of dark social
(Social) Ad Renaissance
Real-time engagement
Chatbot
Inspiration and Imagination Will Become Fashionable
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Smettila di fare rapidamente quello che non funziona.
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“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
John Maynard Keynes
Grazie!
SOURCE: FORBES, BUFFER, SOCIAL MEDIA EXAMINER, SOCIAL MEDIA EXPLORER, WE ARE SOCIAL, TRENDWATCHING, BRANDWATCH, SMART INSIGHTS, SALESFORCE.
DANIEL CASARINFACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT
[email protected]+39 345 5755352