2. Marcel Klimo facebook.com/marcel.klimo linkedin.com/in/klimo twitter.com/marcelklimo foursquare.com/marcelklimo 3. Over the next five years, most industries are going to be rethought and designed around people 4. Object centered sociality Public or semi-public profile List of connected users View list of connections made by others Connected by a shared object Boyd & Ellison, Engestrm 5. Word of mouth marketing Attention Interest Desire Action Tell Charlesworth 6. Permission marketing Turn strangers into friends and friends into customers Seth Godin 7. Permission marketing Outbound vs. inbound marketing Replicate publishers Anticipated reciprocity Close-up altruism Create tribes Seth Godin, David Meerman Scott 8. How would you use micro-blogging for a marketing activity? Topics People Care About Concise & Simple Follow Schedule Respond quickly Be Authentic Use verbs Berry, Baer & Naslund, Dan Zarella 9. Is micro-blogging an effective marketing tool? AJ Bombers 5 similar businesses failed Sobelmans (10 years vs. 1 year) @AJBombers This is a restaurant built by social media. Augie Ray 10. What are the limitations of Social Network Marketing? Online Not a replacement Not always suitable Not free ZenithOptimedia
