For non food FMCG products the following pattern is observed : Left to right bigger size to smaller size
New Product promotions right at the entrance/power aisle
For FMCG food products the following pattern is observed:Left to right smaller size to bigger size
Visibility factor was not affected even with racks with seven levels of storage
Impulse products kept just near the billing counter, customers looking for them while waiting in the queue
Tata had a stand-alone shelf for itself (Tetley Tea), near biscuits
Private Labels were kept right next to well known brands
In fruits and vegetables section, slanted racks were placed which made picking them up more comfortable
In staples section the wall was artificially decorated with different staple items which could be seen from a good distance thereby attracting customers
Too many dropdowns everywhere in the storeA separate billing counter for fruits,
vegetables and staples
Lays Baked
Lays 26g Rs. 10/-
Lays 26g Rs. 10/-
Lays Rs.20/-
Lays 100 g Rs. 30/-
Lays 100 g Rs. 30/-
Lays Party pack 194g
Hippo Rs. 20/-
Hippo Rs. 10/-
Hippo Rs. 10/-
Stop Not Rs.10/- Stop Not Rs. 20/-
Bingo Rs. 10/-
Bingo Rs. 10/-
Bingo Rs. 20/-
Tropicana fruit juicesTropicana fruit juices
Minute maid Minute maid
Thums up Coca cola
Thums up Coca cola
SpriteSprite
MaazaMaaza