…
Welcome
Gartner hypecycle
http://www.thinkwithgoogle.com/mobileplanet/en/
Home
Work
Restaurant
Public Transport
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Lean Forward Mode
Lean Back Mode
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Mobile Mode
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http://www.snow.com/epicmix/home.aspx?cmpid=PARMX00001
Show
• Euro
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Euro 156,20
Content
Relationship
Experience
Conversation
13 h
5,3 h
Mobile Traffic on Websites DMOs SalzburgerLand
Quelle: Umfrage SLTG, Oktober 2012
Destinations SalzburgerLandDo you have a…
Yes64%
No36%
Mobile Website
Yes18%
No82%
App
Quelle: Umfrage SLTG, Oktober 2012
It is not about Apps
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Connect offline with online
„re-rite – You are the orchestra “ | Salzburg Festivals3.- 20.5.2013 | Foto: Ben Ealovega
Shift in information gathering
schema.org
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choice architects
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Audience not target group
Web does not justconnects machines,it connects people.
Sir Tim Berners-Lee
@reinhardlanner
http://www.maclife.de/ipad/hardware/kindle-werbespot-macht-sich-ueber-das-
Lean Back Modus
Mobile WebnutzungDestinationen SalzburgerLand
(3) 27%
(7) 64%
(1) 9%Anteil mobil
wenig als 5%
5%-10%
10%-15%
mehr als 15%
bis 40%
40%-50%
50%-60% + 60%
ipadQuelle: Umfrage SLTG, Oktober 2012
Mobile
Source: Theodolite Pro für iPhone
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Youtube.com/ Microsoft Future Vision