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Page 1: Tapit NFC Worldwide Handset Forecasts 2014

NFC Smartphone Penetration 2013 v 2014 2013 NFC Smartphones (Millions) 2014 NFC Smartphones (Millions)

27.5

74.8

35%20%

NFC Smartphone Share 2013 v 2014 2013 NFC Smartphone Share 2014 NFC Smartphone Share

0.4 1.62.5%

5%

0.7 2.8 2.5%5%

30%

20%

6.59.7

0.93.4

5%10%

5%10%

12

42

46.5

40%

30%

0.8 3.25%

10%

NFC Smartphone Penetration Global NFC Smartphone Penetration

52.8

215.5

Asia/Pacific

27.3

77.9Europe

27.5

74.8

NorthAmerica

9.1

26

LatinAmerica

11.5

38.8

MiddleEast and

Africa

2013 NFC Smartphones (Millions)

2014 NFC Smartphones (Millions)

10%

25%

Asia/Pacific

15%

25%

Europe

20%

35%

NorthAmerica

10%

15%

LatinAmerica

20%

40%

MiddleEast and

Africa

2013 NFC Smartphone Share

2014 NFC Smartphone Share

Region NFC Smartphone Share

448

170

2012

335

2013 2014

670

2015

(Millions)

Tapit is internationally recognised as one of the pioneers of NFC for content delivery services and has worked with many of the world’s leading brands across the world including Google, Microsoft, McDonalds, Xbox, Samsung & Nike.

Founded in March 2011, Tapit work with enterprise level customers across outdoor, retail and government sectors to deliver globally scalable, innovative and secure NFC services that continue to reinforce Tapit as the global leader in NFC communications.

For further information please feel free to email [email protected], follow us on Twitter @tapitnfc or visit our website www.tapitww.com

USA

BRAZIL

INDIA

CHINA

RUSSIAUK

INDONESIA

AUSTRALIA

DATA SOURCESCanalys, IDC, Gartner, Tapit 2014

2014 NFCSMARTPHONE FORECASTS

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