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NFC Smartphone Penetration 2013 v 2014 2013 NFC Smartphones (Millions) 2014 NFC Smartphones (Millions) 27.5 74.8 35% 20% NFC Smartphone Share 2013 v 2014 2013 NFC Smartphone Share 2014 NFC Smartphone Share 0.4 1.6 2.5% 5% 0.7 2.8 2.5% 5% 30% 20% 6.5 9.7 0.9 3.4 5% 10% 5% 10% 12 42 4 6.5 40% 30% 0.8 3.2 5% 10% NFC Smartphone Penetration Global NFC Smartphone Penetration 52.8 215.5 Asia/ Pacific 27.3 77.9 Europe 27.5 74.8 North America 9.1 26 Latin America 11.5 38.8 Middle East and Africa 2013 NFC Smartphones (Millions) 2014 NFC Smartphones (Millions) 10% 25% Asia/ Pacific 15% 25% Europe 20% 35% North America 10% 15% Latin America 20% 40% Middle East and Africa 2013 NFC Smartphone Share 2014 NFC Smartphone Share Region NFC Smartphone Share 448 170 2012 335 2013 2014 670 2015 (Millions) Tapit is internationally recognised as one of the pioneers of NFC for content delivery services and has worked with many of the world’s leading brands across the world including Google, Microsoft, McDonalds, Xbox, Samsung & Nike. Founded in March 2011, Tapit work with enterprise level customers across outdoor, retail and government sectors to deliver globally scalable, innovative and secure NFC services that continue to reinforce Tapit as the global leader in NFC communications. For further information please feel free to email [email protected], follow us on Twitter @tapitnfc or visit our website www.tapitww.com USA BRAZIL INDIA CHINA RUSSIA UK INDONESIA AUSTRALIA DATA SOURCES Canalys, IDC, Gartner, Tapit 2014 2014 NFC SMARTPHONE FORECASTS
