TEEN RECRUITMENT
WHAT I’VE LEARNEDHOW I DO IT NOW
MY GOALS GOING FORWARD
HI! I’M BRANDON FROM ATSUGI
• MWR FROM 2004• CYP FROM 2005• TEEN PROGRAMS FROM 2011
CONGRATS! YOU ARE IN CHARGE!
• SURPRISE – WE NEED A YOUTH OF THE YEAR
• WHAT IS IT?• HOW OLD?• OH NO!• LETS FIGURE THIS OUT• HMMMMMMMM
NO MIDDLE OR HIGH SCHOOL
CHALLENGES
• LATE ARRIVAL– TRAVEL TIME– SPORTS– BAND– CLUBS
• HARD TO IDENTIFY
2 WAY TO GET CANDIATES
THE FIRST WAY
WITH YOUR BARE HANDS!
THE SECOND WAY
VIA THE PARENTS
LOTS OF WAY TO REACH PARENTS
• TRADITIONAL ADVERTISING• SOCIAL MEDIA• WEB PAGES• DIRECT EMAILS• WORD OF MOUTH
CHALLENGES WITH PARENTS
• YOUTH FEEL “FORCED”• HELICOPTER PARENTS• OTHER RESPONSIBILITIES & PRIORITIES• SIMPLY NOT REACHABLE
BEST APROACH TO PARENTS
• UNDERSTAND YOUR BOUNDARIES• GAUGE YOUTH REACTIONS• SET CLEAR EXPECTATIONS
THE BARE HANDS APROACH
• TALK DIRECTLY TO YOUTH• GO DIRECTLY TO THEM• BE WHERE THEY ARE,
NOT WHERE YOU WANT THEM TO BE.
• TARGET GOOD CANDIDATES• YOUR ENDORSEMENT MEANS SOMETHING• ENGAGED DIRECTLY, NOT PASSIVELY• EARN A REPUTATION OF TRUST
• POTENTIAL CANDIDATES ARE BUSY• IT SOUNDS LIKE WORK• DON’T UNDERSTAND BENEFITS• DON’T BELIEVE THEY ARE GOOD CANDIDATES
CHALLENGES
LIFE QUIZ
• IS IT HARD MOVING?• HOW MANY PLACES HAVE YOU BEEN?– HOW MANY FRIENDS HAVE MOVED?
• IS MOM OR DAD DEPLOYED?• HAVE YOU HAD SOME HARD TIMES?
FINAL THOUGHTS
• RELATIONSHIPS ARE KEY– YOUTH– TEACHERS– PARENTS– SLO
• FIND EVERY OPPORTUNITY– KEYSTONE– STUDENT TO STUDENT– YOUTH SPONSORSHIP– SCHOOL OUT DAYS