T H E B E S T P E R F O R M I N G H O L I D A Y C O N T E N T T R E N D S O N S O C I A L M E D I A
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Does your Instagram holiday strategy need some fine-tuning? Grab some eggnog and your note pad.
For brands, the holiday season means competing to win over customers through strategic marketing efforts. It can be overwhelming.
@alala
Don’t trail behind. Be the pack leader.
These are the 4 holiday content trends driving the highest engagement on Instagram this season.
1. HOT DRINKS…IN YOUR PA JAMAS
A cozy scene shot from above that transports the viewer to a happy place.
@urbanoutfitters @llbean @jcrew
2. WINTER FOLIAGE
Holiday verdure FTW. Lifestyle imagery that breaks up product posts nicely.
@anthropologie @glitterguide @onekingslane
3. SNOWY SCENES
Capitalizing on snow globe scenes while there’s holiday magic in air.
@airbnb @marthastewart @freepeople
4. LONDON LIGHTS
We can confirm that people can’t get enough of London’s bright holiday lights.
@harrods @topshop @theofficialselfridges
It’s pretty clear that lifestyle content pertaining to aesthetics and inspiration is what’s resonating most with Instagram users.
Now take that and run with it.
For more on Instagram holiday content strategy, visit the Dash Hudson blog 👋🎄🎁✨.
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