The Case for
Business Agility
Agile on the Beach | July 2018
Jenny Bailey | Ady Dike
agilebusiness.org | @Agile_Biz
Jenny Bailey
➢ Spokesperson
➢ Webinar host
➢ Organiser: Agile Business Conference
- World’s longest running Agile conference ➢ AgilePM® Practitioner
agilebusiness.org | @Agile_Biz
Agile Business Consortium
agilebusiness.org | @Agile_Biz
Agile Business Consortium
Leading, promoting and enabling
Business Agility worldwide
agilebusiness.org | @Agile_Biz
What is Business Agility
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Adoption and evolution of
values, behaviours and
capabilities that enable
businesses and individuals
to be more adaptive ,
creative and resilient in
turbulent times
agilebusiness.org | @Agile_Biz
New research into Business Agility
➢Strategic agility – MIT research shows Agile firms grew revenue 37% faster and generated 30% higher profits than non Agile companies
➢Employee engagement - Businesses focused on passion and purpose outperformed S&P 500 companies by a factor of 14 times over a 15 year period
➢ Innovation - Google’s new products such as Gmail have been powered by the 20% time concept (choosing their own projects to work on)
agilebusiness.org | @Agile_Biz
Way to improve Strategic Agility
➢ Recognise the need for certainty be explaining the strategy rationale
➢ Use storytelling to help people to imagine their part in a new way of things
➢ Create a feedback channel for responses, comments concerns
➢ Plan for short-term horizons so that strategy can adjust to market conditions
➢Allow decisions to be made quickly by those closest to the problems
agilebusiness.org | @Agile_Biz
Ways to improve Employee Engagement
➢Communicate the values and emotions that drive the business
➢Make information easy to absorb through brevity and visualization
➢Establish a common language and commonality to avoid ambiguity
➢ Invite and act on meaningful feedback, creating a safe environment for feedback as a source of personal growth
➢Devolve power and authority to energise and motivate people and to model desirable responses and behaviours in an open and visible way
agilebusiness.org | @Agile_Biz
Ways to improve Innovation
➢Recognise that in more unpredictable environments there is greater reliance on collaboration and iterative evolution
➢Set up an empowering form of leadership that sets the goals and then get out of the way
➢Create enough control and governance so that people can respond whilst staying true to the vision
➢Wrap the organisation around a focus on the customer experience
➢Communicate and collaborate with the customer frequently
agilebusiness.org | @Agile_Biz
➢ Worked in a combination of strategic and operational roles for startups and established businesses
➢ Worked up to Director level in NHS and Charity sectors
➢ Throughout career working for the Charity and private sector, applied Agile principles and leadership methods
➢ Current role with Agile Business Consortium, Consultant who is managing Consortium’ Digital Transformation programme delivery
➢ Currently pursuing an Agile Leadership 360 Degree coaching qualification
➢ Soccer mom of two goalies who play for Tottenham Hot Spurs
Introduction
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agilebusiness.org | @Agile_Biz
Strategic AgilityProduct Management
11
Insight Driven with Experimentation
• Flexible +Fast
• Agile
• Involves Community
• Allows for GTM
• Knowledge-driven product development
agilebusiness.org | @Agile_Biz
Strategic AgilityBeyond Budgeting
➢ ABC no longer uses a budget
➢ BB is an alternative to traditional
command and control budgeting
➢ Quarterly forecasts for FY
➢ Forecasts linked to key initiatives
and products
➢ Results not financial targets
➢ Alternative measures
12
agilebusiness.org | @Agile_Biz
InnovationCRM
Lead Conversions
and member
upgrades
Campaign
Management
Partner and
Membership
Engagement
Decrease
CostsGrow
Revenue
Be
ne
fits
Imp
rov
eLook and
Feel
Customer
Insight
Member and
Partner Journey
13
agilebusiness.org | @Agile_Biz
InnovationAgileDS™ Certification
14
Positioning the
project in the
portfolio
Initial project shaping and
tentative schedule
Strategy for iterative development with integrated
testing
Strategy for deployment
Clarity on timescale and costs
Planning time boxes
Refining delivery planPlanning of incremental releases
Planning for benefits realisation
agilebusiness.org | @Agile_Biz
VUCA
15
agilebusiness.org | @Agile_Biz
Employee EngagementAgilePM framework
➢ AgilePM® - leading AgilePM certification
(> 85,000 exams worldwide)
➢ Teamwork based on trust transparency
➢ Facilitated workshops
➢ Demos
➢ Retrospectives
16
agilebusiness.org | @Agile_Biz
Employee EngagementOrganisational Communication
➢ Transparency vs information overload
➢ Slack
• a collaboration tool
• Channels around focus areas
• Most channels are open
• Daily stand ups
➢ Board team strategy meetings
➢ Weekly pulse calls
17
agilebusiness.org | @Agile_Biz
Conclusion
➢ We are great at change
➢ Having the right culture and leadership is key
• Open door policy
• Transparency
• Right systems,
• Value of experimentation
➢ Having the right systems and platforms in place is key to business agility
➢ Enhanced business agility can result in increased revenue
➢ Making staff feel valued is key securing team engagement and creates the environment for greater creativity and therefore innovation
18
@Agile_Biz
agilebusiness.org
• The Case for Business Agility White Paper can be found in the news item on our website
• Currently in Beta – awaiting your feedback
Thank you