“The entrepreneurial university: practice” George Constantinou & Soizic Tsin
Background– CUE background– From Idea to concept: Thought process– Serious Games Studio: Your idea our expertise– Distilling the entrepreneurial spirit
• Case Study 1: App Competition “PASS”• Case study 2 : NHS Healthcare
Overview
Background
‘2013 Modern University of the Year’
‘Coventry University has made another leap up the league tables with a rise of 13 places’
The National Student Survey 2013, published today, sees Coventry climb into the top two of modern universities in the whole of the UK for student satisfaction, and retain its position as a leading Midlands institution.
Introduction
• Wholly owned subsidiary of Coventry University, incorporated in July 1989.
• The Company’s principal activities consist of:– Delivery of funded projects on behalf of predominantly public sector
partners;– Exploitation of the company’s intellectual property into private sector
market opportunities– Development and management of the company’s property assets at
the technology park;– Support to the University’s applied research agenda through the
establishment and support of applied research institutes on the park• Generating an annual turnover of £14m.
Coventry University Enterprises Ltd:Background
Coventry University Group
Coventry University
Technology Park
Conference Centre
Teaching Schools and Faculties
Research
Institutes and Grand Challenges
CU London Campus
CU College
CPU BDM’s BDSO
CDS - Economic Development Projects
FutureWorksFutureLets
Health Design Technology Institute
And....
Serious Games Institute
CUE Ltd – Specialist Institutes
University
CUECommercial Consultancy
Business Support
Applied Research
Teaching
Introduction• The institute model
From Idea to concept
Researchers
Business Support Team
Entrepreneurs
Introduction• Addressing Challenge and make it opportunity
• HDTI - health and design technology institute– Challenge: Aging population– Need: support assisting living– Market demand– Finding solution to respond to this– Make it a commercial success
From Idea to concept
IntroductionFrom Idea to concept
Working with the UK design council
Introduction
• What are the techniques we use?– Market research– Feasibility study– User driven innovation– Proof of concept– Prototyping– Usability study– Investments?
From Idea to concept
Model of generic Stage-Gate® process used by large companies
Stage gates is a trade mark owned by Robert G Cooper and the Product Development Institute Inc.
Done
IntroductionFrom Idea to concept
Creative Thinking Design
ThinkingMakingStuffHappen
Serious Games Institute
“An international centre of excellence for the application of video games, virtual worlds and associated technology to serious social and economic issues”
Introduction
• Video https://www.youtube.com/watch?v=J-ttm1KQYTE
Serious Games Studio & Touch Digital : Your idea our expertise
By 2015 these 2 projects will deliver:• 510 regional SME’s will have received a business assist• 50 new products taken to the digital media market• 75 new jobs created or safeguarded in the region
BackgroundDistilling the entrepreneurial spirit
• Case Study 1: App Competition Cooking for Sport & P.A.S.S.
• Case study 2 : NHS Healthcare AppsLiverpool Women’s Hospital, UKBirmingham Health Visiting Service, UK
Background
• The ideas are your own• They are not related to teaching and learning• Copyright which you intend to use is free to use (we can’t pay for
licenses for copyright material to be included in the apps). • The apps must have a commercial use, not free to download, and
be supported by expected download figures.
App Competition
“Coventry University in collaboration with the Serious Games Institute is offering 3 grants of £5,000 each for staff and students “
BackgroundCase Study 1 : Cooking For Sport – Dr Ricardo Costa
Past Winner of the CU App Competition
Identify need
Solution meets market demand
Commercialise product
BackgroundIdentify need
Solution meets market demand
Commercialise product
Case Study 1 : Portable Ambient Sound System
P.A.S.S.
BackgroundIdentify need
Solution meets market demand
Commercialise product
Case Study 2 : LWH Guide
Liverpool Women’s Hospital
Case Study 2 : Health Visiting
Identify need
Solution meets market demand
Commercialise product
Birmingham Health Visiting Service
BackgroundThank you for your attention Any Questions?
George ConstantinouEmail: [email protected] Soizic Tsin Email: [email protected]