O C T O B E R 2 9 , 2 0 2 0
The Facebook for Business Refresh
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P r e s e n t e d b y C h a r m a i n e J e n n i n g s | S t r a t e g i c C h a r m B o u t i q u e
While many different social networking platforms seem
to be popping up every day, there remains a large
audience on Facebook waiting to hear from you and your
company.
In this webinar you’re going to
• Get a refresher on the basics and benefits of having a
Facebook business page
• Learn how to utilize Facebook features like lives and
stories strategically
• Gain knowledge about paid advertisement
• Learn how to create value-based content that
engages your audience
#1 social media platform in the world
2.4 billions users
1.4 billion daily active users
Founded in 2004
Bought Instagram in 2012
The Basics: Facebook Stats
Personal Profile – great way to stay connected with
family, friends, current events and brands
Business Page – a professional Facebook presence
that allows you to connection with current or potential
customers
Group – a space where you manage members and
community-based content
Messenger – private chat with groups or individuals
The Basics: Main Functions
Can inform customers on new products, promotions,
DIY projects, and more
Access to insights
Opportunities to use paid advertisements to grow
your community and your
business
Gives you a platform to reach a wide audience
Ideal if you’re targeting men and women
40+
Facebook Business Page: Benefits
How to Make a Facebook Business Page• Log into your account
• Click Pages found on the left side panel
• Click Create Page on top right
• Select Business or Brand (Showcase your products and services, spotlight your brand and reach more
customers on Facebook)
• Choose a page name
• Choose a business category Shopping & Retail or Hardware Store are your best options
• Add a quality profile picture of your face or a company logo
• Add a high quality cover image (logo, store, team, etc) – can be a single photo, video, or slide show
• Create your username and vanity URL (should be easy to spell and the same or similar across other social
media usernames)
• Input general information (description of your business, link to website, email address, hours of
operation, phone number)
• Create 3 posts so users have something to see when they arrive (include a CTA like ‘tag a friend’ to help
get more eyes on your page)
Pinned Post – To keep a post at the top of your page, just click the post
in the top right and select Pin to Top.
Pin to Shortcuts – This gives you easy access to your page by places it in
the left sidebar of your feed
Like as your page – Like other pages and posts as your business
Invite Friends – invite your current Facebook friends to like your page
Add Reviews – You can allow people to review your page or business
under the Templates and Tabs feature.
Instant Replies – You can send an auto-response to anyone that
messages you by going to Settings > Messaging > Setup Automated
Responses
Page Insights – These insights will show you how your page is doing, as
well as, when your audience is online
Facebook Business Page: Additional Features
Facebook Live: Benefits
Video is one of the highest performing content on
social media
Allows you to interact with your audience in real
time
Gives you more time to speak on a topic in more
detail than you can on a written post
Title & Tags
Interactive Polls
Share your screen
You can be live for up to four hours (host for at least 10
minutes)
Use Zoom to go live with multiple hosts
Facebook Live: Basics
Share live to a group you manage
You can choose to have your live video remain on your
feed and in your video library, or to delete it
DIY project demos
Product reviews
Tips
Tutorials
Meet the team
Facebook Live: Content Ideas
What's new this month
Q&A
Unboxing of new products
Content Series Ideas: Make it Monday, Meet the Team Monday,
Tip Tuesday, Tutorial Tuesday, DIY Wednesday, What’s New
Wednesday
Facebook Stories: Benefits
Easy-to-create content
Perfect for quick tips and behind-the-scenes
content
Helps make your Facebook business page more
visible
Videos can be up to 20 seconds per slide
The stories you share on Instagram can be
automatically shared to your Facebook stories
Filters can be used to make your stories more fun
Slideshow format
Story replies are received through Facebook
Messenger
Facebook Stories: Basics
Disappear after 24 hours
DIY project demos
Product reviews
Tips (graphics or images)
Short tutorials
Team member takeovers
Facebook Stories: Content Ideas
What's new this month
Behind-the-scenes
Unboxing of new products
Q&A
Facebook Ads: What You Need to Know
Facebook is very pay-to-play
The more money you spend, the more traction
your ad will gain
Start with a small budget of $5/day to test your ads
Facebook ads with too much text in the image
don’t perform well
You need to setup ads manager before you can
start creating ads
Instagram ads can also be created through Facebook
You can choose to show Facebook ads on Instagram,
even if you don’t have an Instagram account
Boost a Post – apply money to a post you’ve already shared on
your Facebook page, to help it get seen by a larger audience
Boost an Instagram post – apply money to an Instagram post
already shared on your feed, to help it get seen by a larger
audience
Promote Your Page – gain more likes and followers on your
Facebook page
Promote Your Business Locally - gain more likes and followers
on your Facebook page from your specific geographical area
Get More Website Visitors – gain more traffic to your website
or landing page
Get More Leads – grow your email list
Facebook Ads: Ad Types
Facebook Content Creation: Tips & Tricks
Generally the best times to post to Facebook are
between 12:00 p.m. – 3:00 p.m.
Post once per day
Schedule posts within your page
Post insights (reach and engagements)
Can share multiple videos and images within one
post
Share different types of content for more
engagement, better page performance, and more
customer conversion
Facebook Content Creation: Types of Content
• Polls
• Tutorials
• DIY project demo videos
• Product reviews
• Tips
• Promotions
• What’s coming new this month
• Behind-the-scenes
• Quotes
• Call to Actions (CTAs)
Facebook Content Creation: Content Ideas
Company mission statement
This week’s best seller
Testimonial or customer review
Meet the team
Link to an industry-related YouTube Video
Company fun fact
How to fix...
What’s your next home renovation project? (asking your
audience)
Latest industry trend
Giveaway
Coming soon…
Link to an industry-related article
Company mission statement
Product comparison
Terminology (Eg. Chatter Marks – bumpy surfaced
lumber)
How the company got started
Industry-related joke
Promotions this week
DIY video
Link to your latest blog post
Shout out to a brand you carry
How to prepare...for winter
Black Friday deals (November 29)
Cyber Monday deals (December 2)
A charity or organization your company supports