T H E N E W PAT H T O P U R C H A S E
A P E E K I N T O T H E M I N D O F T H E D I G I TA L S H O P P E R
presented by Emma Nemtin
@em_nemtin
www.hubba.com
C O N S U M E R S H I T A N AV E R A G E O F 7 . 9 D I F F E R E N T S O U R C E S F O R P R O D U C T I N F O
O N LY 2 5 % O F D I G I TA L P R O D U C T I N F O I S C O R R E C T ?
D I D Y O U K N O W
A R E Y O U P R O V I D I N G A U N I Q U E S H O P P I N G E X P E R I E N C E ?
45 percent of online shoppers are more likely to shop on a site that offers personalized
recommendations.
T H E N AT U R E O F T H E S T O R E F R O N T
H A S C H A N G E D
• Content has become a sales channel via mobile and second-screen technology
• Brands and retailers need to deliver relevant product information to shopper’s smartphones at key points along the purchase path
• Retailers have to get to a shopper’s mobile device before they know what they’re looking for
• Get into people’s pockets
I T ’ S T I M E T O B R I D G E O N L I N E A N D O F F L I N E
• Shoppers want to feel special
• Give consumers instant gratification
• Create in-the-moment experiences
T H E N E W S E T O F S H O P P E R E X P E C TAT I O N S
T E L L Y O U R B R A N D S T O R Y
• Every product has a story, wether it’s a book, a laptop or a T-shirt.
• Wrap a story around your product.
• Deliver experiences, not just sales.
