The New Rules of Employee Advocacy:
The 2015 Enterprise Employee Engagement Report
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We surveyed 1,000 employees from enterprise companies.
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Workplace Communication Need to Improve
Both employees and managers agree that there isn’t
enough effective communication internally.
• 94% of employees want to hear more about what is going on
from leadership
• 86% of employees would feel more engaged if they were more
informed about company news and information
• 68% of executives believe they do a “good” job of
communicating
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…Only 21% of employees agree
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The use of mobile to accomplish everyday tasks
is increasing — especially for working professionals.
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Create a Consumer Experience for Employees
Employee communication strategies that adapt to
consumer expectations would work better.
• 82% of millennials want to receive company information via a
mobile app
• 76% of Gen X wants to receive company information via a mobile
app
• 54% of Baby Boomers want to receive company information via a
mobile app
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When employees are engaged and well-informed, they will engage and
inform their network.
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Employee Engagement Leads to Employee Advocacy Employees who feel connected with the brand are also
more empowered to advocate for the brand.
• 93% of employees say they would be good at advocating for the
brand
• 87% of employees see the career benefits of advocating for the
brand
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Why Don’t Employees Already Advocate?
• 55% of employees don’t share about the brand because they
are worried they’ll get in trouble
• Because 44% of employees don’t know what information they
can and can’t share.
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Be Better Connected
We believe connection drives engagement, productivity and
advocacy for modern enterprises.
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Thank you