The Science of Turning Instagram Followers into Customers
6 Strategies to Turn Instagram Followers into Customers 1 Offer
Exclusive Content 2 Make your Store or Business look Awesome 3 Tap
into User-generated Content 4 Be Likeable 5 Run Instagram Contests
6 Do the Math and Instagram Smart
1 Offer Exclusive Content
Offer Exclusive Content How you can do it: 1 Use Instagram to
reveal products you havent shared anywhere else 2 Launch a product
or event live on Instagram with a video or multiple images in one 3
Create an exclusive offer available only to your Instagram
followers
2 Make your Store or Business look Awesome
Make your Store or Business Look Awesome How you can do it: 1 2
3 Post photos of: The view out the window Your co-workers doing
something fun on their break A weekend barbecue 4 Your CEO doing
something funny 5 Dressing up for a themed day
3 Tap into User-generated Content
Tap into User-generated Content How you can do it: 1 Run a
photo contest. You can use all the images, including those that
didnt win, to promote your brand 2 Remember to have fans feature
your products within their images 3 Once you become known as a
brand that posts users photos, you can post Wed love to see your
Fall-themed/pet-t
4 Be Likeable
Be Likeable How you can do it: 1 Dont be lazy with your images.
Use filters, cool angles, lighting, and editing tools 2 Show who
you are by featuring fun photos and videos of your colleagues and
behind the scenes 3 Be Authentic. Dont sugarcoat your business.
Show your products in real life. Post fun videos of your top
execs
5 5 Run Instagram Contests
Run Instagram Contests How you can do it: 1 Come up with a cool
theme: contests succeed when they coincide with what your Followers
are already thinking about 2 Have an awesome prize 3 Include a
voting element to encourage your contest going viral
5 6 Do the Math and Instagram Smart
Do the Math and Instagram Smart What to Watch 1 When your
Followers are online 2 What images and post-styles your Followers
respond best to 3 Where your Followers are coming from 4 Is your
brand profile on Instagram growing?
Further Reading 1 52 Tips: How to Market on Instagram 2 47 Tips
for Running an Instagram Photo Contest 3 The 5 Best Types of
Instagram Photos to Drive Engagement 4 Infographic: The State of
Instagram
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