2 *www.thorassociates.com*
• Thor is the God of Rain – we are Direct Marketing rainmakers hammering your process and increasing your ROI. We create predictive analysis and market share by working with your team executing a marketing strategy for transactional conversions.
25+ years of DR Marketing Multi Channel Integration
Direct to Consumer Specialists Senior Management Savvy Entrepreneurial Innovators
DRMA Advisory Board Past ERA Executive Board
*www.thorassociates.com* 3
• We review all marketing initiatives • We integrate online/offline touch points • We test to refine your revenue model • We analyze and improve your ROI • We excel at direct marketing to end-user • We are specific to your needs • We create best business practices
4 *www.thorassociates.com*
www.thorassociates.com
Great consumer value Unique Selling Position (USP) Best in Market Demonstrable/Transformational Aspirational Ability to sell in multiple channels
1.
Product Attributes
Customer Acquisition
ONLINE OFFLINE
Web Media
Social Networks
Affiliate Marketing
Search/PPC
Email/Remarketing
Couponing
Retail
• DRTV
• Home Shopping
• Call Center
• Radio
• Print/Inserts/Direct Mail
• Catalog
• Retail
Customer Experience Brand Equity
6
*www.thorassociates.com* 7
• Creative: Production, Time Line, Testimonials, and Legal
• Telemarketing: Scripting, Order taking, Customer Service, Save the Cancel
• Logistics: Fulfillment, Payment processing, CRM, IT infrastructure, Sourcing
• Finance: Budget, Modeling, Proof of Concept Metrics, Cost of Goods Sold
•
• Offline: DRTV, Radio, Retail, Catalog, Print, Home Shopping, Remarketing, Inserts, Direct Mail
• Online: Website Input, oversee SEO/SEM reporting, CPA Marketing, Social Media, Remarketing
• Media: Identifying markets, competitive analysis, agency relationships
*www.thorassociates.com* 8
Knowledge and Insight
Strategic Planning
The Core Concept
Execution, Monitoring
and Measurement