Agency Overview

1 *www.thorassociates.com*

2 *www.thorassociates.com*

•  Thor is the God of Rain – we are Direct Marketing rainmakers hammering your process and increasing your ROI. We create predictive analysis and market share by working with your team executing a marketing strategy for transactional conversions.

25+ years of DR Marketing Multi Channel Integration

Direct to Consumer Specialists Senior Management Savvy Entrepreneurial Innovators

DRMA Advisory Board Past ERA Executive Board

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•  We review all marketing initiatives •  We integrate online/offline touch points •  We test to refine your revenue model •  We analyze and improve your ROI •  We excel at direct marketing to end-user •  We are specific to your needs •  We create best business practices

4 *www.thorassociates.com*

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www.thorassociates.com

Great consumer value Unique Selling Position (USP) Best in Market Demonstrable/Transformational Aspirational Ability to sell in multiple channels

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Product Attributes

Customer Acquisition

ONLINE OFFLINE

  Web Media

  Social Networks

  Affiliate Marketing

  Search/PPC

  Email/Remarketing

  Couponing

  Retail

•  DRTV

•  Home Shopping

•  Call Center

•  Radio

•  Print/Inserts/Direct Mail

•  Catalog

•  Retail

Customer Experience Brand Equity

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•  Creative: Production, Time Line, Testimonials, and Legal

•  Telemarketing: Scripting, Order taking, Customer Service, Save the Cancel

•  Logistics: Fulfillment, Payment processing, CRM, IT infrastructure, Sourcing

•  Finance: Budget, Modeling, Proof of Concept Metrics, Cost of Goods Sold

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•  Offline: DRTV, Radio, Retail, Catalog, Print, Home Shopping, Remarketing, Inserts, Direct Mail

•  Online: Website Input, oversee SEO/SEM reporting, CPA Marketing, Social Media, Remarketing

•  Media: Identifying markets, competitive analysis, agency relationships

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Knowledge and Insight

Strategic Planning

The Core Concept

Execution, Monitoring

and Measurement

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