Introduction
• Date: October 3, 2011
• Blog Title : Toronto Maple Leafs Info
• Blog Link:http://www.mapleleafsinfo.blogspot.com/
Perspective
• The present world is now equipped with computers and PDA’s powered by high speed internet.
• Internet Marketing has the ability to reach around the globe.
• It is more convenient and cheaper.
Overview
• Blog Topic
• Persona
• Blog Posts
• Social Media
• Blog Performance
Blog Topic
• The topic I chose for my blog was the Toronto Maple Leafs.
• I picked this topic because I enjoy watching and playing hockey. The Toronto Maple Leafs are my favorite team.
Persona
• Name: Stephen Pulla• Age: 22• Family: Live with my Mom & Dad, also have a sister.• Job: Currently working with Nobel Importing & Distributing
(family business)• Education: Attending Humber College in the Business
Administration program.• Goals: To graduate from Humber College and eventually take
over the family business.
Blog Title Posts
• Blog Titles:– 1. Leafs Begin Preseason After Busy Summer– 2. Toronto Maple Leafs Continue Preseason– 3. Maple Leafs Finish Preseason– 4. Leafs Begin Regular Season– 5. Leafs Try To Stay Hot After A Week Off– 6. Leafs Go On A Four Game Road Trip– 7. Leafs Struggle With Boston– 8. Leafs Struggle On Home Ice– 9. Leafs Finding Plenty Of Offense– 10. Toronto Ends A Great Road Trip
Social MediaFacebook, Twitter, Youtube
Summary Of Blog Performance
- Over the semester I saw my blog performance go up and down.
- At the beginning of the semester my blog was doing well I was driving traffic to my blog.
- Towards the end of the semester I wasn’t posting on my social media sites as frequently and my blog visits started to decline.
Metrics
Business Review
• Blog• Facebook• Twitter• Youtube
Blog: Key Learnings
Key Learning's• Post blogs regularly,
• Encourage comments and feedback it helps to improve your blog.
Indicated Actions:• Post your blog posts on
facebook page. • Use terms that can
easily be searched by people on the internet.
Facebook: Key Learnings
Key Learning’s: • Post blogs and any
material that relates to your blog topic,
• Helps drive traffic to you blog through facebook groups that relate to your topic.
Indicated Actions: • Post each blog on the
facebook Internet Marketing page,
• Inform other people about your blog and encourage them to comment on your post.
Twitter: Key Learnings
Key Learning's• Tweet on a regular
bases.
• Tweet links to your blog, Follow people that relate to your blog topic.
Indicated Actions• Link your Twitter
acount to Facebook for more interaction.
• Use hash tags so your tweets get you more followers.
Youtube: Key Learnings
Key Learning's:• Highlights of videos
relating to your blog topic.
• Adds credibility to the blog.
Indicated Actions:• Subscribe to users who
have related videos to your topic.
• Helps drive traffic.• Add videos regularly.
Recommendations
How to monetize your blog?
• The key to monetize your blog is to be consistent with all your posts on all your media sites: twitter, facebook.
• If users feel you are consistent with your information they will go to your site when they need information.
Blog
• Stay consistent with your posts.
• Post frequently with the newest information about your topic on all your media sites: Facebook & Twitter
SEO
• Use descriptive titles that will attract people to read your posts.
• Use relevant tags
• Use key words that people would most likely use when searching
E-Mail Marketing
• Used to attract attention to your blog
• It informs subscribers and followers about any updates from the Toronto Maple Leafs.
Social Media
• Link all the social media pages to the blog website.
• Use social media sites such as twitter & facebook to drive traffic to your blog.
Toronto Maple Leafs
THANK YOU !!By: Stephen Pulla