Turnstyle & Mobile Action Lab
Venture Summary
Market: The Needand Opportunity
Meeting Market Needs
• Sponsor-friendly or co-designed• 100 New Content Creators• Authentic Content• Diversifying Public Media
• Mobilizing Participatory Media• Tapping Existing Networks & Momentum• Engaging Target User as Developer
The CompetitionCompetitors:
Defenses:
Financial Projections
Marketing / Sales / Support Channels
Mobile Action Lab Channels:
Turnstyle Channels:
Funding
YMI Expenses Breakdown
Management Team & Advisors
Management Team:
Advisors:
Management Team:
Advisors:
Milestones
• Beginning of Q1 2011: Website Launch• End of Q2 2011: Mobile App Launch • End of Q2 2012: 50 Public Media Stations Interacting
• Q3 2010: Identify key partners and hire core talent teams (youth,
programmers, producer/designers)• Q1 2011: Conceptualize, research, design, test, code • Q2-Q3-Q4 2011: Launch and market
Sustainability & Growth Strategy
“At Youth Radio they believe in us. They're letting us say what we have to say, and they're listening and they're letting everybody else listen.”
–Youth Radio student
