“Something interesting is happening.” - Tom Goodwin
Largest taxi company, owns no vehicles.
Most popular media owner, creates no content.
Most valuable retailer, has no inventory.
Largest accommodation provider, owns no real estate.
Disruptive [dis-ruhp-tiv] Relating to or noting a new product, service, or idea that radically changes an industry or business strategy, especially by creating a new market and disrupting an existing one.
What will we “disrupt”?
1 Mobile Games
2 Fantasy Sports
3 Sports “Fans”
Mobile Games Daily Revenue Daily Installs
Pokémon GO $1,915,612 142,850
Candy Crush Saga $1,519,603 26,437
Mobile Strike $1,193,526 34,999
Game of War Fire Age $671,526 26,905
Mobile Games are popular and profitable
*Think Gaming Top Grossing iPhone Games - 09/05/16
1
Fantasy is popular, but declining
After dramatic growth for 3 years, daily fantasy sports growth is losing a little steam. What can we learn?
✓ Legal issues prevalent (gambling) ✓ Complication and time commitment
leaves people out ✓ Competition and interaction are key
http://www.legalsportsreport.com/10464/2016-fantasy-sports-data/
2
The casual sports fan is underserved
The US national sports fan population has remained steady over several decades…
• About 290 Million Americans are sports fans*
• BUT only 18% of Americans (57.4 Million) play fantasy sports**
• AND there are no casual sports games within the top grossing 25 of mobile games (paid or free)1
* CNN/USA Today/Gallup poll **Fantasy Sports Trade Association
* 1 App Store 09/01/2016, #11 Madden NFL is a Sports Simulation
3
Who is the “casual” fan?
• Everyday fans focused on “their” team • Low to zero interest in fantasy sports • They love live sports, not simulations • Play other popular casual games • The expanding female market
✓ Women are the fastest-growing segment ✓ Control 85% of ALL consumer spending ✓ Control 92% of spending for minors ✓ Women play more mobile games than
men (52%)
What if there was a better way to play?
It all started with an idea…
Interactive game play during the live event
Ideal for the “casual” fan
Social and competitive
Focused on YOU! YOUR team! YOUR friends!
Built by interactive sports and mobile loyalty rewards veterans
FREE App with in-app purchases
Freemium game model
Rewards for player loyalty and participation
A global game across international sports
Athletes and celebrities drive player participation and social communities with leagues
A better way to play along live with your team on game day
Feels like a game, not a ‘spreadsheet’
Eliminates fantasy sports negatives, like gambling and difficulty levels
Strong Social elements like live chats with celebs & friends during live events
Introducing: The better way to play!
1. Download the app and become a player 2. Choose a Game to play, or play in Leagues 3. Play for FREE, or play with Tokens
• Pre-Game and Social features are FREE • Buy or earn Tokens to play LIVE events • Earn Tokens with ad participation
4. Earn Points in every game 5. Accumulate Lifetime Achievement Points 6. Earn badges, awards and advance in Rank 7. Get loyalty rewards for participation and in-app spending
How it Works
Let’s take a PEEK
Let’s take a PEEK
• Our Focus: Provide fans the emotional, competitive experience they crave with their friends and favorite teams, creating a new casual game style that is not gambling or ‘fantasy’
• Our Edge: Enable fans to interact in live sporting events with their favorite athletes and celebrities
United Games is a game-changer
• How? Through proprietary technology, unique partnerships with athletes & celebrities - and a groundbreaking market distribution model
Fans can play with their heroes • Retired and active pro athletes • Celebrities • Social influencers • Teams • Leagues • Organizations • and more!
Socialize with the best!
NFL & MLS scheduled to launch in Fall 2016
# Sport
1 Soccer 2 Cricket 3 Field Hockey 4 Tennis 5 Volleyball 6 Table Tennis 7 Baseball 8 Golf 9 Basketball 10 American Football
Estimated Fans
3.5 Billion 2.5 Billion 2 Billion 1 Billion 900 Million 850 Million 500 Million 450 Million 400 Million 400 Million
Regional Popularity
90% of all nations worldwide Asia, Australia, UK and Colonies Europe, Africa, Asia, Australia Europe, Asia, America Europe, Australia, Asia, America Asia, Europe, Africa America, Japan Europe, Asia, America, Canada America, Europe, Canada America, Europe
…but what about the rest?
SuperBowl: 112 Million Viewers Table Tennis Championship: 190 Million Viewers (Europe & Asia) Women’s World Cup Championship: 750 Million Viewers Cricket Championship: 1 Billion Viewers (Asia, India, UK, AUS) World Cup Championship: 1 Billion Viewers + 280 Million online
We open up NEW international fan markets
With so many apps…how do you “get in”?
❖ 100 Billion apps downloaded as of 2015 ❖ 268 Billion app downloads projected by 2017
OPTIONS: 1. Spend millions of dollars on traditional advertising 2. Partner with an existing mobile publisher 3. Try something new — be disruptive — give it back to the people
We are a mobile app development company launching a real-time, interactive mobile sports app through a worldwide Affiliate network.
Introducing United Games
How our Affiliates earn revenue
• Get paid when you introduce the app and tokens are acquired
• Get paid when you invite others to play and tokens are played
• Get paid when you build a team of Affiliates and they share and play too!
• NOW = build your Affiliate network
• OCTOBER = launch month (focus on players)
• LAUNCH DAY = download, share, and PLAY!!
Launch Strategy