•Counsel & communication services
•Long-term relationships
•Up to date employee training
•Honest and transparent
Mission
Year 1 Year 2 Year 3 Year 4 Year 50
10
20
30
40
50
60 Awareness of efforts
•Where/how UN aids children•Study global perceptions of UN•Interviews with beneficiaries•Michael Osei’s Ghana research•Evaluate public awareness
5 areas of research
Notify stakeholders
Campaign specifics
1.Research
2.Research
3.PR Efforts
4.Research
Timeline: Year 1
Timeline: Years 2-41.Press
Releases
2.Celeb Event
3.Evaluate Media
4.Additional strategies
Timeline: Year 51.Promote celeb event
2.Celeb Last Event
3.Evaluate media
4.Evaluate media